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One of the most developed water cooler industries globally, Zenith' s report
reflects the battle between bottled water coolers and point of use coolers (POU)
in Israel.
Given the social and political climate in the surrounding region, it is not
surprising that the bottled water cooler and POU cooler industries have
flourished in Israel, since they were first introduced in the second half of the
1980s and early 1990s.
Since their introduction, the bottled water cooler and POU industries have
flourished in Israel thanks to a number of factors. The region' s arid and hot
climate meant that a source of chilled water was immediately appreciated.
Although generally considered safe for consumption, tap water is not widely
popular, an aversion which has been further exacerbated by the recent political
climate and an increasing air of insecurity in Israel and the surrounding
region. This in turn has supported the country' s cooler industry. Both bottled
coolers and POU offer convenience and trust to consumers, providing chilled
water without the need for a high frequency of purchases from retailers and
other small pack bottled water outlets.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
The 2003 Bottled Water Coolers and Point of Use in Israel report is broken
down into 3 main sections:
1. A full market commentary and charts provide in-depth analysis of trends in
such areas as units, consumption, bottled coolers vs POU, unit type and
placement, bottle size, industry structure, and leading national operators.
2. Comprehensive tables look closely at the Israel market and each segment,
covering - consumption, bottled water cooler and POU unit numbers, packaging
types and sizes, leading companies/brands, bottled water cooler throughput, and
forecasts to 2008.
3. 15 detailed company profiles track the activities of the leading water
cooler and POU players, covering company structure, sales volume, unit
placements, marketing analysis and commentary. Countries covered: Israel | 
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