Abstract
Alcoholic drinks have experienced mixed fortunes in recent years. Growth
rates have remained fairly steady across the globe, although alcohol has
continued its battle with government taxation, a toughening economic
environment, and the need to adapt to ever changing drinking habits.
The four categories covered by Zeniths new 2004 report -- beer, wine,
spirits and other alcoholic drinks -- have in some cases struggled and in other
cases have been forced to reinvent themselves in order to retain consumer
interest. Low malt beer has been a popular innovation in Japan and the US for
example. Meanwhile the onset of pre-mixed spirits, also known as flavoured
alcoholic beverages (FABs), has boosted the other alcoholic drinks category
and has allowed spirits manufacturers to connect their brands with a
considerably younger audience.
As with soft drinks, alcoholic beverages have found most growth opportunities
in the developing markets of East Europe and Asia. However, health issues and
concern over responsible alcohol consumption remain issues for the alcoholic
drinks industry in all corners of the globe.
All the information in Zenith Internationals new Global Alcoholic Drinks
Report 2004 is also featured online at the companys www.globaldrinks.com
website. Report purchasers receive a 12 month subscription to global alcoholic
drinks market updates. Together, the report and access to www.globaldrinks.com
provide a wealth of insights into global alcoholic drink consumption patterns.
Utilising the website at www.globaldrinks.com, purchasers of the 2004 Global
Alcoholic Drinks Report are able to manipulate information according to need.
Users of the website can perform global, regional and country level queries to
determine the fastest growing, largest, slowest and smallest markets.
Information in the online database at www.globaldrinks.com is also updated
regularly to provide users with the latest snapshot on global developments.
The 2004 Global Alcoholic Drinks Report presents data broken down to 4
sectors exploring 7 world regions and 75 countries across 11 years, and is
comprised of 2 main sections:
1. Historic market analysis -- a full market commentary provides in-depth
analysis of trends covering regional dynamics, global rankings, analysis of the
fastest growing areas and major global developments. Information is presented at
a range of levels, by country, region and segment -- represented as consumption
in million litres, consumption per person in litres, and consumption and
consumption per person percentage change.
2. Forecast market analysis -- expert analysis provides the best available
projection of market growth. As with the historic market analysis -- information
is presented at a range of levels, by country, region and segment -- represented
as consumption in million litres, consumption per person in litres, and
consumption and consumption per person percentage change. | 
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