Zenith Strategic Review Report on Green Tea 2005

Table of Contents

Section 1 -- Green tea Background

• Introduction 1
• About this Zenith Strategic Review
• Definition 2
• Scope of research

Section 2 -- Market Trends

• Tea background 3
• Types of tea
  • Green tea - unfermented 4
  • White tea - 20% fermented
  • Oolong tea - 50% fermented 5
  • Black tea - fermented
• Grading and origin
• Global tea production and consumption 6
  • Global green tea production
  • UK hot beverage market 7
  • UK green tea market 8
  • UK green tea consumers and consumption 9
• Properties of green tea 10
  • Vitamin and mineral content of green tea
  • Antioxidants in green tea 11
• Scientific research and trials involving green tea 12
• Range of green tea beverages 17
  • Pure green teas
  • Flavoured green teas 18
  • Functional green teas 19
  • Green/black tea blends 21
  • Organic and fairtrade green teas
    • Organic green tea 22
    • Fairtrade green tea
  • Decaffeinated green tea 24
    • Ethyl acetate process 25
    • Carbon dioxide process
    • Methylene chlorine process
• UK green tea market characteristics 26
  • Green tea packaging
  • Tea bags vs loose leaf 27
  • Pricing 28
  • Branding 29
  • Distribution channels 30
  • Competition to green tea
  • Other green tea products 31
• UK green tea companies 32
• Future for green tea

Section 3 -- Market Tables

• Global tea production, 1996-2003 34
  • Global tea production (metric tons)
  • % Change global tea production
  • % Split green and black tea global production
  • Production of green tea by country (metric tons)
  • % Change production of green tea by country 35
  • % Share of global production of green tea by country
• UK green tea market, 1999-2003 36
  • UK green tea imports (metric tons)
  • UK green tea re-exports (metric tons)
  • UK net green tea consumption (metric tons)
  • UK net green tea consumption (million litres)
• UK green tea consumption, 2003-2007
  • UK green tea consumption (metric tons)
  • UK green tea consumption (million litres)
• Global tea production, 2003-2010 37
  • Global tea production (metric tons)
  • % Change global tea production
  • % Split green and black tea global production

Section 4 -- Company Profiles

• Caf馘irect Plc 38
• Clearspring Ltd
• Clipper Tea 39
• Cotswold Tea Ltd
• Dragonfly Teas 40
• Equal Exchange Trading Ltd
• Finlays Beverages 41
• G. Costa & Co Ltd
• Hambleden Herbs 42
• Hampstead Tea & Coffee
• Heath & Heather -- Premier Foods 43
• Herbal Heath Ltd
• HR Higgins (Coffee-man) Ltd 44
• Imporient UK Ltd
• Jacksons of Piccadilly Ltd 45
• Kit BV
• London Fruit and Herb -- Premier Foods 46
• Man Shuen Hong (London) Ltd -- Double Dragon
• Ministry of Tea 47
• Northern Tea Merchants
• Nothing But Tea 48
• Only Natural Products
• Orient Solutions 49
• Pukka Herbs Ltd 49
• R Twinings & Co Ltd 50
• Ringtons Ltd
• Robert Wilsons Ceylon Teas 51
• St Jamess Tea
• Taylors of Harrogate Ltd 52
• Tetley GB Ltd
• The Drury Tea & Coffee Company 53
• The Kent Tea & Trading Company
• The Tea & Coffee Emporium 54
• Typhoo - Premier Foods
• Uncle Lee - Capitalcliff Ltd 55
• Whittard of Chelsea Plc
• Other Companies 56

Section 5 -- Appendix

• Herbs 58