Abstract
Zenith Internationals Strategic Review Reports highlight and focus upon niche and emerging
beverage products. This Strategic Review of Soy Beverages focuses on technical soy applications in
three main markets: West Europe, North America and Japan.
In the last five to ten years, soy beverages have been gaining popularity in markets outside of
their primary origin in South East Asia. This is owing to greater appreciation of their potential
health benefits, along with advances in technology that can mask or remove the off-flavours
associated with soy products.
Key growth areas for soy beverages are currently emerging in North America and West Europe,
giving manufacturers the opportunity to launch a range of products to captivate consumers. A rise in
demand for functional beverages as a whole has allowed soy varieties to become widely known and
accepted by many consumers.
This report provides an insight into the technical formulation of soy beverages including soy
isoflavones, the role of soy in health and the potential applications of the ingredient in the
beverage industry, set in the context of the Japanese, North American and West European markets. The
report also covers the latest issues surrounding soy, including the worldwide debate on genetically
modified organisms (GMO) and regional legislation relevant to the category.
Zenith Internationals report offers you the most reliable, concise information available on this
rapidly growing yet complex area. Recent trends in markets, products and consumer demand are
analysed in depth and are presented in a manner accessible to a range of individuals, from marketers
to beverage technologists. Technical issues are particularly addressed. | 
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