West Europe Flavoured Water Report 2005
West Europe s burgeoning flavoured water industry saw volumes increase by a substantial 17% in 2004, despite the disappointingly wet summer. Flavoured water thrives in established soft drinks markets where consumers are looking for innovative products that provide added value . Zenith s latest report takes an in-depth look at West Europe s 16 primary flavoured water markets, which - nevertheless - vary considerably in terms of the types of products available and volumes sold. In general, market growth is being spurred by a clear trend in favour of wellness and healthy living. Flavoured water benefits from bottled water s healthy rehydration message. It can provide those consumers bored with plain water (and those keen to avoid sugary soft drinks) with an interesting, low calorie, yet good-tasting alternative. Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players. The West Europe Flavoured Water Report 2005 is broken down into 3 main sections A full market commentary provides in-depth analysis of trends in such areas as flavours, functional ingredients, industry structure, key industry features, new developments, and forecasts to 2009.? Comprehensive tables look closely at the West European market and each segment, covering consumption, distribution, leading brands, packaging, detailed regional analysis and full forecasts to 2009. 16 country profiles contain expert market interpretation, tables and analysis. | 
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