Abstract
Combining analysis, insight and opinion - Zenith is pleased to unveil its new
series of short sharp topical market reports, delivering assessments of the
emerging issues that matter to consumers and the wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith' s new topical market report on functional dairy drinks investigates the
dairy based functional beverage market and the many challenges facing this
growing segment.
Functional Dairy Drinks 2007 provides full market totals by volume and value,
five year forecasts and company profiles, complete with a full market company
including a look at nutritional claims and other obstacles that could impact
the category' s future development.
Zenith' s 2007 Functional Dairy Drinks report covers:
- Functional dairy drink volume sales in million litres, 2004-11
- Functional dairy drinks volume growth, 2005-11
- Functional dairy drinks volume sales in million units, 2004-11
- Functional dairy drinks per person consumption in units, 2004-11
- Functional dairy drinks regional volume shares, 2006
- Functional dairy drinks predicted regional volume shares, 2011
- Functional dairy drinks market in million Euros, 2004-11
- Functional dairy drinks value growth, 2005-11
- Functional dairy drinks price per litre, 2004-11
- Functional dairy drinks regional value shares, 2006
- Functional dairy drinks predicted regional value shares, 2011
- Category origins as well as typical and emerging ingredients
- Functional growth areas and category challenges
- Health claims regulations in West Europe, the US and Japan
- Functional dairy drinks SWOT analysis
- Brand profiles
Zenith' s 2007 Functional Dairy Drinks report is based on detailed research
into the opportunities and threats facing the burgeoning dairy drinks market.
Zenith' s outline findings are that:
- West Europe is by far the largest of the three markets, experiencing
strong double digit growth in 2006.
- The US is seeing year on year growth of around 50%, albeit from a low
base, and - alongside West Europe - is slowly eroding Japan' s volume share.
- Declining sales of the traditional probiotic yogurt shot are being
witnessed in some markets also as a result of consumer confusion over health
claims and overwhelming choice.
- These, however, are being offset by new opportunities based on other
health benefits or other functional categories, such as sports drinks, energy
drinks and even cosmeceuticals.
- Functional dairy drinks, previously a much more niche concept, are
continuing their movement towards the mainstream as dairy producers recognise
the advantages of adding active ingredients to regular milk products.
- Challenges to overcome include the increasingly regulatory environment
surrounding health claims, delivering the right message to consumers,
identifying uncharted territory and carving out new niches, all whilst trying
to raise the profile of dairy as a whole.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Countries covered:
West Europe, US, Japan
| 
View Cart
