Table of Contents
Brief definition
Executive summary
Introduction
Functional dairy drinks - market analysis
- Table 1 - Functional dairy drinks volume sales in million litres, 2004-11
- Table 2 - Functional dairy drinks volume growth, 2005-11
- Table 3 - Functional dairy drinks volume sales in million units, 2004-11
- Table 4 - Functional dairy drinks per person consumption in units, 2004-11
- Chart 5 - Functional dairy drinks regional volume shares, 2006
- Chart 6 - Functional dairy drinks predicted regional volume shares, 2011
- Table 7 - Functional dairy drinks market value in million Euros, 2004-11
- Table 8 - Functional dairy drinks value growth, 2005-11
- Table 9 - Functional dairy drinks price per litre in Euros, 2004-11
- Chart 10 - Functional dairy drinks regional value shares, 2006
- Chart 11 - Functional dairy drinks predicted regional value shares, 2011
Category origins
- The Yakult story
- Yakult today
- Table 12 - Yakult product portfolio
- Table 13 - Yakult Honsha Co. Ltd timeline
Dairy: inherently functional
- What causes osteoporosis?
- Who is most at risk?
- Ageing population: further statistics
- Table 14 - Nutritional properties of dairy
Profitability of dairy
Dairy: added functional
Typical functional ingredients and their benefits
- Probiotics
- Prebiotics
- Plant sterols
- Omega-3
Emerging ingredients
- Green tea catechins
- Co-enzyme Q10
- Aloe vera
- Glucosamine
- Chondroitin
- Whey protein
Functional growth areas - stretching category boundaries
- Beauty/cosmeceuticals
- Weight management
- Sports/energy drinks
- Niche consumer groups
Further examining the emergence of functional dairy
Challenges: dairy industry as a whole
- Increasing raw material prices
- Climate change
- Negative dairy industry publicity
- Sexing up the image of milk
- Calcium and the weight loss debate
- Lactose intolerance
- Dairy alternatives
Challenges: functional dairy drinks
- Crowded market leads to consumer mistrust and confusion
- Increasing regulation surrounding nutrition and health claims
- Table 15 - Main aspects of EU nutrition and health claims regulation
- Advertising authorities
Regulation: regional systems surrounding functional claims
- Europe - EU nutrition and health claims regulation
- US - Food and Drug Administration
- Asia - FOSHU
Regional review of functional dairy drink markets
Functional dairy drinks SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
Future and development
BRAND PROFILES
Alpenmilch Salzburg
Bravo! Brands
Campina (with DSM Food Specialties)
Dairy Farmers of America
Dairy Farmers of Britain
Emmi
Groupe Danone
Danone SA
Lactalis
Leche Celta SL
Mars Incorporated / Masterfoods UK
Nippon Milk Community
Parmalat
Raisio
St Helen' s Farm
Stonyfield Farm
Unistraw International
Valio
Wimm-Bill-Dann
Yakult Honsha Co. Ltd
Appendix - symbols and abbreviations (general)
Appendix - symbols and abbreviations (ingredients)
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