Abstract
Special offer price…Combining analysis, insight and opinion - Zenith is
pleased to unveil its new series of short sharp topical market reports,
delivering assessments of the emerging issues that matter to consumers and the
wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith' s new topical market report on soy beverages investigates the soy
beverage market and the many challenges facing this growing segment.
Soy Beverages 2007 provides full market totals by volume and value, company
profiles, 5 year forecasts plus a look at nutritional claims, the GM debate
and other issues surrounding this sector.
Zenith' s 2007 Soy Beverages report covers:
- Soy beverage volume sales in million litres, 2001-06
- Soy beverage market value in million Euros, 2001-06
- Soy beverage price per litre in Euros, 2001-06
- Soy beverage volume growth in million litres, 2007-11
- Soy beverage value growth in Euros million, 2007-11
- Health claims regulations in West Europe, North America and Japan
- GM legislation in West Europe, North America and Japan
- Full history and botany of the soybean
- Soy beverage SWOT analysis
- Company profiles
Zenith' s 2007 Soy Beverages report is based on detailed research into the
opportunities and threats facing the burgeoning soy beverage market. Zenith' s
outline findings are that:
- Double digit growth is being achieved across the overall West European,
North American and Japanese market.
- Innovation has led to improved taste, texture and flavour range.
- Mainstream availability and increased competition have boosted soy
popularity.
- A continued upward trend is anticipated in West Europe, while the US and
Japanese markets level off.
- New market opportunities exist in the emerging economies of South East
Asia as they experience more obesity-related health problems.
- Difficulties to overcome include the lack of definitively proven health
claims, an association with genetically modified organisms, new labelling
regulations and taste equivalence with dairy and juice drinks.
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Countries covered:
West Europe, North America, Japan
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