Weight Management Drinks 2007

Table of Contents

• Brief definition
• Executive summary
  • Increasing understanding of the mechanisms behind weight gain and weight loss
  • Interest on the part of global soft drinks giants in the weight management category
  • Broadening target market
  • Particular growth in drinks to increase energy expenditure
  • Tighter regulation in Europe
  • Consumer/retailer/media scepticism
• Introduction
• Market analysis
  • Table 1 - Weight management drinks* volume sales in million litres, 2004-11
  • Table 2 - Weight management drinks* volume growth, 2005-11
  • Table 3 - Weight management drinks* market value in million Euros, 2004-11
    • Japan
    • United States
    • West Europe
  • Table 4 - Weight management drinks* price per litre in Euros, 2004-11
• Understanding obesity
  • Definition of obesity
  • What causes obesity?
  • Obesity statistics
  • Table 5 - Global estimates of prevalence of obesity, overweight and mean BMI: 2005-15
  • International comparison of obesity rates in a selected group of countries
  • Fig 1- Country comparison of BMI/overweight/obesity prevalence (BMI ≥ 25 kg/m²)
• Obesity and disease
  • Serious health risks associated with obesity
  • Other problems associated with obesity
  • Childhood obesity
• What is being done about obesity?
  • United States
  • Europe
  • Latin America
  • Asia-Pacific
  • Middle East
• Pharmacology
  • Types of anti-obesity drugs
  • Compounds that inhibit food absorption/fat conversion
  • Appetite suppressants
  • Mood-boosting drugs
  • Compounds that aim to increase energy expenditure
  • Approved pharmacological treatments for obesity
    • Sibutramine
    • Orlistat
    • Phentermine
  • Drugs in development
  • Conclusions
• What are weight management drinks?
  • Types of weight management drinks
    • Meal replacement drinks
    • Drinks to increase energy expenditure
    • Fat conversion inhibiting drinks
    • Anti-bloating/diuretic drinks
    • Blood sugar-stabilising/insulin regulating drinks
    • Satiety promoting/appetite-suppressing drinks
    • Body composition drinks
    • Dietary calcium
    • Low-calorie/diet drinks
    • Slimmers' waters/natural mineral salt drinks
    • Summary of drink types, ingredients and sample drinks
• Claims relating to weight management drinks - regulatory framework
  • Europe' s new EU Nutrition and Health Claims Regulation
    • Regulation (EC) No 1964/2006 on nutrition and health claims made on foods
    • Product claims
    • Claims referring to rates or amounts of weight loss will be banned
    • The difference between nutrition claims and health claims
    • List of permitted health claims under Article 13
  • United States
    • What the term ‘health claims’ means
    • Qualified health claims
    • Nutrient content claims describe the level of a nutrient or dietary substance
    • Structure/function claims describe the role of a nutrient or dietary ingredient
    • Product claims and weight management
    • Qualified health claim for chromium picolinate approved in 2005
    • Draft industry guidance for weight management products
  • Japan
    • Food with Health Claims (FHC)
    • Food with Nutrient Function Claims
    • Food for Specified Health Uses (FOSHU)
    • Qualified FOSHU
    • Reduction of disease risk FOSHU
    • Examples of approved FOSHU products
  • Conclusions
• Regional overviews including new product development
  • Japan
    • Diet is key in the prevention of lifestyle-related diseases
    • Japan - the cradle of innovation
    • Lipid metabolism moderation, serum neutral fats
    • Weight management drinks target middle-aged men
    • Kao Corporation achieves weight management ‘hit’ with catechin-enriched tea
    • Overview of new product development in Japan
  • United States
    • Marketing and advertising of weight management products in the US
    • Overview of new product development in the US
  • West Europe
    • Marketing and advertising of weight management products in Europe
    • Overview of new product development in West Europe
• Weight management ingredients
  • Weight management ingredients in the headlines
  • Examples of specialist weight loss ingredients suitable for inclusion in beverages
  • Ingredients index
• Weight management drinks SWOT analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• Beverage Partners Worldwide (Coca-Cola and Nestlé)
• Bio-Synergy
• Bravo! Brands International
• Campina (with DSM Food Specialties)
• Cederroth International
• Celsius Inc (formerly Elite FX Inc)
• Central de Cervejas e Bebidas
• Corporación Alimentaria Peñasanta (CAPSA)
• Energix Ventures Ltd
• Energy Brands (Glacéau - The Coca-Cola Company)
• Fuze Beverages (The Coca-Cola Company)
• Gehring-Bunte Getränke Industrie GmbH & Co KG
• Glambia Consumer Foods
• Kao Corporation
• Kellogg Company
• Mineralbrunnen Überkingen-Teinach
• Skinny Nutritional Corporation
• SoBe Beverage Company
• Suntory
• Unicer
• Appendix - symbols and abbreviations