Ready to Drink Coffee 2007

Table of Contents

Brief definition

Executive summary

• Expansion of the Starbucks brand to international markets
• Increasing commitment on the part of multinationals to develop the category
• A broadening target market
• Overcoming concerns about obesity and health
• Mixed feelings over caffeinated beverages
• Overcoming the issue of the weather

Introduction

• Report scope
• The RTD coffee concept
• Market context
  • Figure 1 - Global beverage volume shares by sector and segment, 2006
  • Figure 2 - Soft drinks shares by volume and value, Japan, North America and West Europe, 2006
• Data

Market analysis

• Figure 3 - RTD coffee volume sales, 2004-11
• Figure 4 - RTD coffee market value, 2004-6
• Figure 5 - RTD coffee volume growth, 2005-11
• Figure 6 - RTD coffee consumption per person, 2004-11

Product characteristics

• Composition
• Consumption occasions
• Main coffee types
  • Figure 7 - RTD coffee terms and descriptions
• Main flavourings
• Product differentiation
• Organic RTD coffee
• Fairtrade RTD coffee

Healthy or unhealthy?

• Fat and sugar
  • Figure 8 - Comparison of soft drink calorie contents
• Coffee and caffeine
  • What is caffeine and what does it do?
  • Figure 9 - Caffeine content in popular beverages
• Changing fortunes for caffeine and coffee?
• What types of caffeine/coffee consumption benefits are being explored?
  • Antioxidants
  • Cardiovascular health
  • Cognitive function
  • Fibre
  • Liver
  • Type 2 diabetes
• Regulation
  • International
  • West Europe
  • North America

Functionality and RTD coffee

• Functional innovations from Japan
  • Antioxidants and prebiotics
  • A calming coffee? The GABA craze
• Figure 10 - GABA-enriched RTD coffee launches
  • Polyphenol-rich
  • Heavy caffeine
• Functional innovations in North America
  • A ‘body and mind energiser’
  • A ‘potent caffeine injection’
  • Nutritionally-enriched

Regional market overviews

• Japan
  • Product history
  • Key indicators
  • Companies/brands
  • Distribution
  • Trends and innovation
  • Packaging
• North America
  • Product history
  • Key indicators
  • Companies/brands
  • Distribution
  • Product trends and innovation
• West Europe
  • Product history
  • Key indicators
  • Figure 11 - West European RTD coffee consumption per person, 2006
  • Companies/brands
  • Product trends and innovation

Future development of the RTD market

• Strengths
• Weaknesses
• Opportunities
• Threats

Leading company profiles

• Japan
  • Asahi Breweries Group
  • Ajinomoto General Foods (AGF)
  • Coca-Cola Japan
  • DyDo Drinco
  • ITO EN Group (Japan)
  • Japan Sangaria Beverage Co
  • Japan Tobacco
  • Kirin Beverage Corporation
  • Nestlé Japan Group
  • Pokka Corporation
  • Sapporo Beverage Co
  • Suntory
• North America
  • AriZona Beverage Co
  • Bolthouse Farms
  • Beverages and Beyond Brands (BYB Brands)
  • Caffé del mar
  • Coca-Cola Company
  • Everlasting Distributors
  • Froid Coffee Company
  • Gehl Foods
  • ITO EN (North America)
  • Kan-Pak
  • Tully' s Coffee Corporation
  • Shock Coffee
  • Starbucks Coffee Company
  • Wolfgang Puck Beverage Partners
• West Europe
  • Arla Foods UK
  • Campina
  • Douwe Egberts
  • Emmi
  • JetDrinks
  • Jurado Hermanos
  • K-fee
  • KHR Food Import
  • Kraft Foods Global
  • Maresi Austria
  • Metro Drinks
  • Mövenpick (Fine Foods)
  • Münsterland
  • Nestlé
  • Rauch Fruchtsäfte
  • Returnity Handels
  • Simon Lévelt

Appendix - symbols and abbreviations