Global Nutraceutical Drinks

Table of Contents

Executive summary

• Health & wellbeing
• Advances in food science and technology
• Interest on the part of global giants
• Regulatory challenges
• Consumer/retailer/media scepticism

Definitions - functional soft drinks

• Fig. 1 - Functionality spectrum: four basic functional drinks sectors
• Enriched beverages
• Sports drinks
• Energy drinks
• Nutraceuticals

Nutraceutical - nutr(itious) and (pharm)aceutical

• Fig. 2 - Nutraceuticals: example target areas
• Fig. 3 - Nutraceuticals: example target areas in context
• Wellness drinks

Nutraceuticals in context: functionality and the innovation imperative

• Nutraceuticals no longer a small company concern
• Fig. 4 - Ever changing forces at play in every soft drink market

Global nutraceutical soft drinks - market analysis

• Research note
• Global trends

Category Overview

• Nutricosmetics
• Key product claim platforms
  • Anti-ageing/wrinkle reduction
  • Moisturising/skin suppleness
  • Skin whitening/tanning
  • Clear complexion/radiance
  • Hair and nails
• Weight management

• Types of weight management drinks
  • Meal replacement drinks
  • Drinks to increase energy expenditure
  • Fat conversion inhibiting drinks
  • Anti-bloating/diuretic drinks
  • Blood sugar-stabilising/insulin regulating drinks
  • Satiety promoting/appetite-suppressing drinks
  • Body composition drinks
  • Dietary calcium
• Heart health
• Immune health
• Cognitive function
• Relaxation/Stress relief
• Vitality/Libido
• Cancer protection
• Eye health
• Joint health
• Bone health

Regulatory Framework

• EU changing regulatory environment
• List of permitted health claims under Article 13
• United States
• What the term "health claims" means
• Qualified health claims
• Nutrient content claims describe the level of a nutrient or dietary substance
• Structure/function claims describe the role of a nutrient or dietary ingredient
• Japan
• Food with Health Claims (FHC)
• Food with Nutrient Function Claims
• Food for Specified Health Uses (FOSHU)
• Qualified FOSHU
• Reduction of disease risk FOSHU
• China
• New Zealand

Regional Overviews

• Japan and Asia Pacific
• North America
• Latin America
• Europe
• Australasia
• Middle East

SWOT Analysis

• Strengths
• Weaknesses
• Opportunities
• Threats

• Ingredient Index
• Coca-Cola Company
• Campina (with DSM Food Specialties)
• Cott Corporation
• Delo
• Eisai
• Fonterra Brands
• Fuze Beverages (The Coca-Cola Company)
• Groupe Danone
• Grupo LALA
• Kagome
• Kellogg Company
• Layfield Energy
• Malava Beverages
• Natureau (Nutrient Water)
• Nestle USA
• Sapporo Beverage
• Suntory
• TandemRain Innovations
• Together Health
• Appendix - symbols and abbreviations

Appendix - symbols and abbreviations

• ... Negligible, less than 0.05
• e Estimate
• f Forecast
• CAGR Compound annual growth rate
• EU European Union
• FDA (US) Food and Drug Administration
• FHC (Japan) Food with Health Claims
• FNFC (Japan) Foods with Nutrient Function Claims
• FOSHU (Japan) Foods for Specified Health Uses
• MHLW (Japan) Ministry of Health, Labour and Welfare
• na Not available, not applicable
• NPD New product development
• OTC Over-the-counter
• Oz Ounce
• RDA Recommended daily allowance RTD Ready to drink
• WHO World Health Organization