Point-of-sale activation (PoS) solutions are gaining popularity, particularly for the sale of prepaid communications services (long distance,
wireless, Internet, local dial tone, etc.). Many prepaid providers are leveraging the demand for POSA solutions to gain marketshare by installing POS
devices in retail locations.
Research from ATLANTIC-ACM, a leading communications industry research firm, reveals that retailers are keenly interested in PoS to minimize theft
? And by extension, exposure ? And to improve sales tracking.
However, ATLANTIC-ACM' s discussions with downstream members of the POSA value chain reveal that finding the right PoS solution for an individual
company' s particular needs can be overwhelming. This confusion extends from the type of system itself to implementation, which requires
partnerships. The complexity of the decision process is compounded by the sheer number of solution providers in the market, which includes value added
resellers (VARs).
Nonetheless, significant opportunity exists in this area as PoS is being largely embraced by retail channels and many retailers have not yet
adopted systems.
To address the need for actionable information on selecting point-of-sale solutions, ATLANTIC-ACM has prepared a PoS solutions buyer' s guide,
which addresses key considerations for selecting solutions as well as a side-by-side comparison of POSA system features from vendors in the
marketplace.
WHO NEEDS THIS REPORT:
- Prepaid providers
- Retailers
- Distributors
- Wholesale providers
- Financial analysts
- Investors
- Consultants
WHY YOU NEED THIS DATA:
- Understand the PoS industry
- Assess opportunities for markety entry
- Compare PoS offerings
- Justify business development plans
- Further penetrate the prepaid market
- Stimulate demand
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