The entrance of RBOCs in the long distance market has dramatically impacted
its dynamics. Bundling strategies, innovative pricing schemes, increasing
competitive pressures, an uncertain regulatory environment and rapid migration
to wireless and IP services are crucial factors influencing this market.
In the first edition of "RBOCs in Long Distance" (2003-2008), we
introduce and explain the different trends and issues that RBOCs face when
competing in the long distance market. Additionally, we provided detailed case
studies on each RBOC. These studies include their long distance strategies,
analyses of the impact it has on their current revenues and profitability,
including forecasts of their future income through 2008, and positioning
analyses. Additionally, we defined the three main drivers in this industry and
presented a forward-looking view of the direction of RBOCs in the long distance
market.
Why You Need This Data:
- RBOCs: This report provides key data for benchmarking against fellow RBOCs.
In addition, the report provides a detailed picture of the forces driving this
industry and the growth opportunities hidden the competitive mix. Additionally,
the data provided herein provides a solid foundation for developing and refining
strategies.
- Telecom Service Providers: Provides data on RBOC activities in the long
distance industry that is vital for establishing competitive strategies from
both the product and customer-segment perspectives.
- Financial Community: This provides the ability to assess RBOC activities in
the long distance industry via unbiased methodology driven by objective
research.
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