The global branding report: 2007 edition

Table of Contents

Chapter 1: Introduction

Chapter 2: Executive summary - key branding trends

Chapter 3: Consumer trends: The 2007 consumer

Chapter 4: Success factors

• 4.1: Summary
• 4.2: Get in Touch With Your Consumer
  • Brand editing
  • Less can be more
• 4.3: Service
  • Consumer-generated marketing

Chapter 5: New products and line extensions

• 5.1: Summary
• 5.2: Line extensions
  • which brands do best with line extensions?
• 5.3: Licensing
  • a multitude of challenges
  • know your consumer, know your licensee...

Chapter 6: Branding checklist in 2007

Chapter 7: Retailers

• 7.1: Summary
• 7.2: The environment
  • department stores outpacing expectations
• 7.3: Private label
  • the changing definition of private label
  • developing an in-store identity
  • the competition for floor space

Chapter 8: Fashion trends: Interviews with the experts

• 8.1: What trends are we seeing in fashion in terms of fabrics?
• 8.2: How important are functional or performance fabrics in fashion apparel?
• 8.3: Which style trends will dominate the runways over the course of the next year?
• 8.4: Which colours will we see on top brands in the coming year?
• 8.5: How would you describe the overall mood of fashion today?
• 8.6: How much of fashion is dictated by designers versus consumer demand/desire?
• 8.7: How are fashion brands able to attract younger customers without abandoning the core base, particularly in terms of design?
• 8.8: How can brands do a better job of keeping with fashion trends, while staying true to brand messaging?
• 8.9: What opportunities are still left untapped when it comes to consumers and their fashion wants/needs?

Chapter 9: Luxury

• 9.1: Summary
  • utilising the cachet of top designers
• 9.2: Opportunities
  • the proliferation of accessories
  • the Chinese market
  • the longer-term strategy
• 9.3: Success factors
  • the ' missing woman'
  • the importance of value-for-money
  • timely and timeless

Chapter 10: Discount

• 10.1: Summary
• 10.2: The market

Chapter 11: Plus sizes

• 11.1: Summary
• 11.2: The marketplace

List of tables

• Table 1: Top 10 fashion advertisements
• Table 2: Top brands
• Table 3: Falling out of favour: brands dropped from 2005 list
• Table 4: Top 5 new brands to the 2006 list
• Table 5: Make Your Brand Stand Out from Competition
• Table 6: Top Three Steps on Your Brand Strategy Checklist
• Table 7: Branding strategy: top 10 ' must-do' s'