This report covers the market for ready meals in China, including canned, chilled and frozen ready meals, ready meal market trends, retail sales,
market share, pricing, forecasts to 2007, current issues and leading company profiles.
Executive Summary:
China is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Ready
meals are among them.
Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater
array of goods in the supermarket are all combining to increase sales of frozen foods in China.
Historically, ready meal sales have been restricted by the lack of widespread ownership of freezers, and the common habit of buying fresh produce
on a daily basis, rather than buying weekly and storing at home for later use.
The arrival of the fast-food chains, western-style supermarkets, greater awareness of frozen foods and the emergence of a generation both willing
and able to try new products has meant that the market for ready meals have made great strides in China.
The increasingly busy lifestyles of urban Chinese in particular have led to an increased demand for convenience foods, such as ready meals. Also,
and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another
day, leading to an increased acceptance of ready meal use.
View Cart
