WASHING MACHINES & DRYERS IN CHINA - A MARKET ANALYSIS

TABLE OF CONTENTS

CHINA CONTACT I

CONTENTS II

INTRODUCTION

Report Coverage

Executive Summary

Glossary

Other Related Reports in the China Contact Series

Free Monthly Online Newsletters

China Fast Facts

Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

1 CHINA’S WASHING MACHINE & DRYER MARKET

1.1 Washing Machine & Dryer Market Values

1.1.2 Washing Machines & Dryers: Total Value

Table 1.1 CURRENT VALUE RETAIL SALES OF WASHING MACHINES & DRYERS IN CHINA,

1996-2002

1.1.2 Washing Machines & Dryers: Total Market Shares

Table 1.2 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WASHING MACHINES

& DRYERS IN CHINA, 1996-2002

1.1.3 Washing Machines & Dryers: Value Growth Rates

Table 1.3 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WASHING

MACHINES & DRYERS IN CHINA, 1996-2002

1.2 Washing Machine & Dryer Market Volumes

1.2.1 Washing Machines & Dryers: Total Volumes

Table 1.4 RETAIL MARKET VOLUME SALES OF WASHING MACHINES & DRYERS IN CHINA,

1996-2002

1.2.2 Washing Machines & Dryers: Total Volumes Market Shares

Table 1.5 % BREAKDOWN OF RETAIL SALES OF WASHING MACHINES & DRYERS IN CHINA,

1996-2002

1.2.3 Washing Machines & Dryers: Volume Growth Rates

Table 1.6 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WASHING MACHINES &

DRYERS

IN CHINA, 1996-2002

2 NATIONAL MARKET SHARES

2.1 Market Shares: Total Market Shares

Table 2.1 LEADING 20 MANUFACTURERS TOTAL WHITE GOODS MARKET SHARES BY

REVENUE IN

CHINA, 2001

2.2 Market Shares: Washing Machine Sector

Table 2.2 LEADING 10 WASHING MACHINE MANUFACTURERS MARKET SHARES BY

REVENUE IN

CHINA, 2001

3 WASHING MACHINE MARKET SHARES BY MAJOR CITY

3.1 Market Shares: Washing Machine Sector Shares in Beijing

Table 3.1 MARKET SHARES OF WASHING MACHINE BRANDS IN BEIJING 2002

3.2 Market Shares: Washing Machine Sector Shares in Shanghai

Table 3.2 MARKET SHARES OF WASHING MACHINE BRANDS IN SHANGHAI 2002

3.3 Market Shares: Washing Machine Sector Shares in Guangzhou

Table 3.3 MARKET SHARES OF WASHING MACHINE BRANDS IN GUANGZHOU 2002

3.4 Market Shares: Washing Machine Sector Shares in Chengdu

Table 3.4 MARKET SHARES OF WASHING MACHINE BRANDS IN CHENGDU 2002

3.5 Market Shares: Washing Machine Sector Shares in Wuhan

Table 3.5 MARKET SHARES OF WASHING MACHINE BRANDS IN WUHAN 2002

3.6 Market Shares: Washing Machine Sector Shares in Xi’an

Table 3.6 MARKET SHARES OF WASHING MACHINE BRANDS IN XI’AN 2002

3.7 Market Shares: Washing Machine Sector Shares in Shenyang

Table 3.7 MARKET SHARES OF WASHING MACHINE BRANDS IN SHENYANG 2002

3.8 Market Shares: Washing Machine Sector Shares in Other Major Chinese Cities

Table 3.8 MARKET SHARES OF WASHING MACHINE BRANDS IN OTHER MAJOR CHINESE

CITIES 2002

4 PRICES

4.1 Prices: Retail Price Indices

Table 4.1 RETAIL PRICE INDICES BY BROAD SECTOR IN CHINA, 1996-2002

4.2 Prices: Average Unit Prices

Table 4.2 AVERAGE RETAIL PRICES OF WASHING MACHINES & DRYERS IN CHINA, 1996-2002

4.3 Prices: Average Unit Price Growth

Table 4.3 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WASHING MACHINES &

DRYERS

IN CHINA, 1997-2002

5 OUTLOOK

5.1 Outlook: Forecast Trends

5.2 Outlook: Total Market Size

Table 5.1 FORECAST VOLUME & VALUE SALES OF WASHING MACHINES & DRYERS IN

CHINA, 2003-2007

5.3 Outlook: Percentage Breakdown of Sales

Table 5.2 FORECAST % BREAKDOWN OF WASHING MACHINES & DRYERS VOLUME & VALUE

SALES IN

CHINA, 2003-2007

5.4 Outlook: Market Growth Rates

Table 5.3 FORECAST % ANNUAL GROWTH OF WASHING MACHINES & DRYERS SALES IN

CHINA, 2003-2007

6 CURRENT ISSUES

6.1 Current Issues: Increasing Competition in the Market

6.2 Current Issues: WTO and Opening the Market

6.3 Current Issues: Instalment Retailing

6.4 Current Issues: Increased Use of Credit Cards

Table 6.1 CREDIT CARD STATISTICS IN CHINA, 1998/2001

6.5 Current Issues: E-commerce

Table 6.2 TOTAL MARKET FOR E-COMMERCE IN CHINA, 1998-2002

Table 6.3 LEADING B2C CATEGORIES OF E-COMMERCE SALES, 2000

7 MARKETING AND DISTRIBUTION

7.1 Marketing & Advertising

7.1.1 Marketing & Advertising: Trends

7.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories

Table 7.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001

7.1.3 Marketing & Advertising: Legislation Affecting China’s Advertising Industry

7.1.4 Marketing & Advertising: Brand Preferences in China

7.1.5 Marketing & Advertising: Brand Equity in China

7.1.6 Marketing & Advertising: Emerging Local Brands

Table 7.2 CHINA’S 25 MOST VALUABLE BRANDS 2002

7.1.7 Marketing & Advertising: Packaging & Presentation

7.1.8 Marketing & Advertising: Pricing Issues

7.1.9 Marketing & Advertising: Brand Marketing Strategies

7.1.10 Marketing & Advertising: Product Launches & Promotions

7.1.11 Marketing & Advertising: Geographical Expansion Within China

7.1.12 Marketing & Advertising: Direct Mail

7.1.13 Marketing & Advertising: Direct Sales

7.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits

7.1.15 Marketing & Advertising: Consumer Protection Policies

7.2 Consumers

7.2.1 Consumers: The Chinese Consumer

7.2.2 Consumers: The Effects of Political Change

7.2.3 Consumers: Responses to Economic Change

7.2.4 Consumers: Urban Consumer Profile

Table 7.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS IN

CHINA, 1995-2001

Table 7.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER

GOODS IN CHINA, 1995-2001

7.2.5 Consumers: Rural Consumer Profile

Table 7.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS IN

CHINA, 1995-2001

Table 7.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER

GOODS IN CHINA, 1995-2001

7.3 Wholesale Distribution

7.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation

7.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement

7.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement

7.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution

7.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs

7.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution

7.3.7 Wholesale Distribution: Total Market Size

Table 7.7 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 1995-

2001

7.3.8 Wholesale Distribution: Market by Sector

Table 7.8 TOTAL CURRENT VALUE IN THE WHOLESALE TRADE BY PRODUCT SECTOR, 1995-

2001

7.4 Retail Distribution

7.4.1 Retail Distribution: Number of Retail Outlets by Type

Table 7.9 RETAIL OUTLETS BY TYPE IN CHINA, 1996-2001

7.4.2 Retail Distribution: Total Sales by Retail Outlet Type

Table 7.10 RETAIL SALES BY OUTLET TYPE IN CHINA, 1996-2001

7.4.3 Retail Distribution: White Goods Sales by Retail Outlet Type

7.4.4 Retail Distribution: Top 15 Stand-alone Department Stores Sales

Table 7.11 TOP 10 DEPARTMENT STORES IN CHINA RANKED BY GROSS SALES, 1997-2002

7.4.5 Retail Distribution: Leading Chain Department Store Sales

Table 7.12 19 LEADING CHAIN DEPARTMENT STORES IN CHINA RANKED BY SALES

TURNOVER, 2001-2002

7.4.5 Retail Distribution: Leading Electrical Retail Chain Outlets

Table 7.13 8 LEADING ELECTRICAL CHAIN STORES IN CHINA RANKED BY SALES TURNOVER,

2001-2002

Table 7.14 8 LEADING ELECTRICAL CHAIN STORES IN CHINA RANKED BY STORE NUMBERS,

2001-2002

8 SOURCES OF SUPPLY

8.1 Manufacturing Industry

8.1.1 Manufacturing Industry: Consolidation in the White Goods Market Expected

8.1.2 Manufacturing Industry: The Fight for Retail Space

8.1.3 Manufacturing Industry: Broad Electronics Market Profit Drop

8.2 Washing Machine Industry

8.2.1 Washing Machine Industry: Industry Manufacturers & Revenue

Table 8.1 TOTAL NUMBER OF WASHING MACHINE MANUFACTURERS AGAINST INDUSTRY

REVENUES, 1999-2001

8.2.2 Washing Machine Industry: Industry Revenue & Profit

Table 8.2 WASHING MACHINE INSUTRY REVENUE & PROFIT COMPARED, 1999-2001

8.2.3 Washing Machine Industry: Regional Output Volume

Table 8.3 REGIONAL STATISTICS OF CHINA’S LEADING WASHING MACHINE

MANUFACTURERS, 2001

8.3 Key Washing Machine Manufacturers

8.3.1 Key Washing Machine Manufacturers: Key Statistics

Table 8.4 SUMMARY STATISTICS OF CHINA’S LEADING WASHING MACHINE

MANUFACTURERS, 2001

8.3.2 Key Washing Machine Manufacturers: Industry Revenue Shares

Table 8.5 CHINA’S LEADING WASHING MACHINE MANUFACTURERS % SHARE OF INDUSTRY

REVENUES, 2001

8.3.3 Key Washing Machine Manufacturers: Industry Profit Shares

Table 8.6 CHINA’S LEADING WASHING MACHINE MANUFACTURERS % SHARE OF INDUSTRY

PROFITS, 2001

8.3.4 Key Washing Machine Manufacturers: Profitability

Table 8.7 CHINA’S LEADING WASHING MACHINE MANUFACTURERS PROFITABILITY, 2001

8.3.5 Key Washing Machine Manufacturers: Revenue Per Employee

Table 8.8 CHINA’S LEADING WASHING MACHINE MANUFACTURERS AVERAGE REVENUES

PER EMPLOYEE, 2001

8.4 Imports

8.5 Exports

9 SWOT ANALYSIS

9.1 Strengths

9.2 Weaknesses

9.3 Opportunities

9.4 Threats

10 CONTACTS

10.1 Trade Organisations

10.1.1 China Advertising Association

10.1.2 China Chain Stores and Franchising Association (CCSFA)

10.1.3 China Electronics Appliance Corporation

10.1.4 China Hardware, Electrical Appliance & Chemical Association

10.1.5 China Household Electronic Appliances Association

10.2 Government Departments

10.2.1 The Ministry of Information Industry (MII)

10.2.2 China Council for the Promotion of International Trade (CCPIT)/China Chamber of International

Commerce

10.2.3 China National Technical I/E Corporation

10.2.4 China National Machinery & Equipment I/E Corporation

10.2.5 Ministry of Internal Trade

10.2.6 The State Economic and Trade Commission

11 RELEVANT EXHIBITIONS & TRADE FAIRS

11.1 Spring National Electronics Fair

11.2 Spring National Electrical Apparatus Commodity Trade Fair

11.3 Household Electrical Appliance (HEA)

11.4 China International Electronic Exhibition

11.5 Dalian International Household Electronic Apparatus Exhibition

11.6 China Intelligent Building Show

11.7 Fujian International Building Electrification & Elevator Show

11.8 Autumn National Electrical Apparatus Commodity Trade Fair

11.9 Autumn national Electronics Fair & International Electronics Fair

11.10 Wuhan Electronics Show of China

APPENDIX - EXCHANGE RATES

A.1 Exchange Rates: China

Table A.1 AVERAGE ANNUAL EXCHANGE RATES, 1997�E002

A.2 Exchange Rates: Hong Kong

Table A.2 AVERAGE ANNUAL EXCHANGE RATES, 1997�E002