Executive Summary:
China is changing rapidly and so are its tastes. As a consumer society
emerges, so new products are appearing with increasing regularity. Frozen foods
are among them.
Rising average annual incomes, greater ownership of fridges and freezers,
increased exposure to western and international cuisines and a greater array of
goods in the supermarket are all combining to increase sales of frozen foods in
China .
Historically, frozen foods have been restricted by the lack of widespread
ownership of freezers, and the common habit of buying fresh produce on a daily
basis, rather than buying weekly and storing at home for later use.
The arrival of the fast-food chains, western-style supermarkets, greater
awareness of frozen foods and the emergence of a generation both willing and
able to try new products has meant that the market for frozen foods has made
great strides in China.
The increasingly busy lifestyles of urban Chinese in particular have led to
an increased demand for convenience foods, such as frozen ready meals. Also, and
increasing number of people are finding it difficult to go shopping for food
each day, and so more people are now buying foods for use another day, leading
to an increased acceptance of frozen food use.
This report covers the market for chilled foods in the Peoplefs Republic of
China . The report covers the following sectors:
- Frozen meats
- Frozen fish and seafood
- Frozen poultry
- Frozen vegetables
Other frozen foods, including frozen ready meals, pastries, wontons, spring
rolls and dim sum.
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