Soya Products in China: A Market Analysis 2005

CHINA CONTACT I

CONTENTS II

INTRODUCTION

Report Coverage

Executive Summary

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA S SOYA PRODUCTS MARKET

1.1 Overview

1.2 China s Total Food & Beverage Market

1.2.1 Total Food Market: Food and Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.2 Total Food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.3 Total Food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.4 Total Food Market: Total Value Trends

Table 1.4 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 1998-2004

1.2.5 Total Food Market: Urban Value Trends

Table 1.5 URBAN FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1998-2004

1.2.6 Total Food Market: Rural Value Trends

Table 1.6 VALUE OF RURAL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1998-2004

1.3 China s Soya Products Market

1.3.1 Soya Products Market: Total Market Size

Table 1.7 TOTAL CURRENT VALUE MARKET FOR SOYA PRODUCTS, 1998-2004

Table 1.8 TOTAL MARKET VOLUME FOR SOYA PRODUCTS, 1998-2004

1.3.2 Soya Products Market: Food Market Significance

Table 1.9 SOYA PRODUCTS MARKET AS A PROPORTION OF TOTAL CURRENT VALUE FOOD SALES, 1998-2004

1.3.3 Soya Products Market: Refrigerator Ownership

Table 1.10 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL DIVIDE, 1998-2004

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.11 SOYA PRODUCTS CURRENT VALUE RETAIL SALES BY PROVINCE, 1998-2004

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.12 % BREAKDOWN & PERIOD MARKET GROWTH OF SOYA PRODUCTS CURRENT VALUE RETAIL SALES BY PROVINCE, 2004

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.13 PER CAPITA RETAIL SPENDING ON SOYA PRODUCTS BY PROVINCE, 1998-2004

1.4.4 Regional Markets: Provincial Volumes

Table 1.14 SOYA PRODUCTS VOLUME RETAIL SALES BY PROVINCE, 1998-2004

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.15 % BREAKDOWN & PERIOD MARKET GROWTH OF SOYA PRODUCTS VOLUME RETAIL SALES BY PROVINCE, 2004

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.16 PER CAPITA RETAIL VOLUME CONSUMPTION OF SOYA PRODUCTS BY PROVINCE, 1998-2004

1.5 Sector Breakdown

1.5.1 Sector Breakdown: Sector Values & Volumes

Table 1.17 SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.5.2 Sector Breakdown: Sector Shares

Table 1.18 % BREAKDOWN OF SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.5.3 Sector Breakdown: Growth Rates

Table 1.19 % ANNUAL GROWTH FOR SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.6 Urban & Rural Retail Sales of Soya Products in China

1.6.1 Urban & Rural Market: Total Sales

Table 1.20 THE CURRENT VALUE RETAIL MARKET FOR SOYA PRODUCTS BY URBAN & RURAL SALES IN CHINA, 1998-2004

1.6.2 Urban & Rural Market: Growth Rates

Table 1.21 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR SOYA PRODUCTS BY URBAN & RURAL MARKETS IN CHINA, 1998-2004

1.7 Market Shares

1.7.1 Market Shares: Company Shares

Table 1.22 LEADING COMPANY SHARES, 2001/2002

1.7.2 Soya Milk Market Shares: Beijing Company Shares

Table 1.23 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN BEIJING, 2000

1.7.3 Soya Milk Market Shares: Shanghai Company Shares

Table 1.24 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN SHANGHAI, 2000

1.7.4 Soya Milk Market Shares: Guangzhou Company Shares

Table 1.25 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN GUANGZHOU, 2000

1.7.5 Soya Milk Market Shares: Chongqing Company Shares

Table 1.26 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN CHONGQING, 2000

1.7.6 Soya Milk Market Shares: Xi an Company Shares

Table 1.27 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN XI AN, 2000

1.7.7 Soya Milk Market Shares: Shenyang Company Shares

Table 1.28 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN SHENYANG, 2000

1.8 Prices

1.8.1 Prices: Retail Price Indices

Table 1.29 RETAIL PRICE INDICES BY BROAD SECTOR, 1998-2004

1.8.2 Prices: Average Unit Values

Table 1.30 AVERAGE UNIT RETAIL PRICES ON SOYA PRODUCTS BY SECTOR, 1998-2004

1.8.3 Prices: Average Unit Value Growth Rates

Table 1.31 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES ON SOYA PRODUCTS BY SECTOR, 1998-2004

1.8.4 Prices: Selected Retail Prices

Table 1.32 CHINA RETAIL PRICES ON SELECTED SOYA PRODUCTS, 2004

1.9 Outlook

1.9.1 Outlook: Total Market Size

Table 1.33 FORECAST TOTAL VALUE MARKET FOR SOYA PRODUCTS, 2005-2009

Table 1.34 FORECAST TOTAL VOLUME MARKET FOR SOYA PRODUCTS, 2005-2009

1.9.2 Outlook: Sector Values

Table 1.35 FORECAST VALUE & VOLUME SALES OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.9.3 Outlook: Sector Breakdown

Table 1.36 FORECAST PERCENTAGE VALUE & VOLUME BREAKDOWN OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.9.4 Outlook: Sector Growth

Table 1.37 FORECAST ANNUAL VALUE & VOLUME GROWTH OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.10 Current Issues

1.10.1 Current Issues: Food Legislation

1.10.2 Current Issues: Packaging Legislation

1.10.3 Current Issues: Food Safety

Food Safety Monitoring

Packaging, Hygiene and Product Labelling

1.10.4 Current Issues: Organic Foods

1.10.5 Current Issues: Health Promotion

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Trends

2.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories

Table 2.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001

2.1.3 Marketing & Advertising: Legislation Affecting China s Advertising Industry

2.1.4 Marketing & Advertising: Brand Preferences in China

2.1.5 Marketing and Advertising in China: Brand Equity

2.1.6 Marketing & Advertising: Emerging Local Brands

Table 2.2 CHINA S 25 MOST VALUABLE BRANDS, 2002

2.1.7 Marketing & Advertising: Packaging & Presentation

2.1.8 Marketing & Advertising: Pricing Issues

2.1.9 Marketing & Advertising: Brand Marketing Strategies

2.1.10 Marketing & Advertising: Product Launches & Promotions

2.1.11 Marketing & Advertising: Geographical Expansion Within China

2.1.12 Marketing & Advertising: Direct Mail

2.1.13 Marketing & Advertising: Direct Sales

2.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits

2.1.15 Marketing & Advertising: Consumer Protection Policies

2.2 Consumers

2.2.1 Consumers: The Chinese Consumer

2.2.2 Consumers: The Effects of Political Change

2.2.3 Consumers: Responses to Economic Change

2.2.4 Consumers: Soya Products Consumer Profile

2.2.5 Consumers: Urban Consumer Profile

Table 2.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

Table 2.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

2.2.6 Consumers: Rural Consumer Profile

Table 2.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

Table 2.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

2.3 Wholesale Distribution

2.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation

2.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement

2.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement

2.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution

2.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs

2.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution

2.3.7 Wholesale Distribution: Total Market Size

Table 2.7 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 1998-2004

2.3.8 Wholesale Distribution: Market by Sector

Table 2.8 TOTAL CURRENT VALUE OF THE WHOLESALE TRADE PURCHASES BY PRODUCT SECTOR, 1998-2004

Table 2.9 TOTAL CURRENT VALUE OF THE WHOLESALE TRADE SALES BY PRODUCT SECTOR, 1998-2004

2.3.9 Wholesale Distribution: Soya Products Wholesale Distribution

2.3.10 Wholesale Distribution: State Organisations

2.3.12 Wholesale Distribution: Leading Soft Drinks Wholesalers

Table 2.10 LEADING WHOLESALERS OF SOYA PRODUCTS, 2004

2.4 Retail Distribution

2.4.1 Sectoral Breakdown: Definitions of Outlet Types

Licensed Individual Stores

General Stores

Food Stores

Supermarkets, Hypermarkets and C-stores

Department Stores

Farm Supply Shops

Hardware Stores

Other Food Shops

Grain Stores

Daily Use Goods Stores

Free Markets

Fabric Shops

Medicine Shops

Bookshops

Coal Merchants

2.4.2 Sectoral Breakdown: Number of Outlets by Type

Table 2.11 NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

Table 2.12 % BREAKDOWN OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

Table 2.13 % GROWTH OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

2.4.2 Sectoral Breakdown: Total Sales by Outlet Type

Table 2.14 RETAIL SALES VALUE BY OUTLET TYPE, 1998-2004

Table 2.15 % BREAKDOWN OF RETAIL SALES BY OUTLET TYPE, 1998-2004

Table 2.16 % GROWTH OF RETAIL SALES BY OUTLET TYPE, 1998-2004

2.4.3 Sectoral Breakdown: Average Sales by Outlet Type

Table 2.17 AVERAGE RETAIL SALES PER OUTLET BY OUTLET TYPE, 1998-2004

Table 2.18 % GROWTH OF AVERAGE RETAIL SALES PER OUTLET BY OUTLET TYPE, 1998-2004

2.4.4 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets

Table 2.19 19 LEADING CHAIN DEPARTMENT STORES NUMBER OF OUTLETS, 2001-2002

2.4.5 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet

Table 2.20 19 LEADING CHAIN DEPARTMENT STORES AVERAGE SALES REVENUE PER OUTLET, 2001-2002

2.4.6 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales

Table 2.21 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS RANKED BY SALES TURNOVER, 2001-2002

2.4.7 Retail Distribution: Supermarket & Convenience Store Chain Shares

Table 2.22 TOP 20 SUPERMARKET & CONVENIENCE STORE CHAINS  SHARES OF TOTAL SECONDARY FOOD STORE SALES 2001-2002

2.4.8 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets

Table 2.23 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS NUMBER OF OUTLETS, 2001-2002

2.4.9 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet

Table 2.24 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2001-2002

2.4.10 Retail Distribution: Soya Products Retail Sales by Outlet

Table 2.25 % BREAKDOWN OF SOFT DRINKS RETAIL SALES BY OUTLET TYPE, 1997-2003

3 SOURCES OF SUPPLY

3.1 Total Industry Overview

3.1.1 Total Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF SOYA PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002

3.1.2 Total Industry: Industry Revenue & Profit

Table 3.2 SOYA PRODUCTS INSUTRY REVENUE & PROFIT COMPARED, 1995-2002

3.1.3 Total Industry: Regional Output Volume

Table 3.3 REGIONAL STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2002

3.2 Key Manufacturers

3.2.1 Key Manufacturers: Key Statistics

Table 3.4 SUMMARY STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2001

Table 3.5 SUMMARY STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2002

3.2.2 Key Manufacturers: Industry Revenue Shares

Table 3.6 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY REVENUES, 2001

Table 3.7 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY REVENUES, 2002

3.2.3 Key Manufacturers: Industry Profit Shares

Table 3.8 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY PROFITS, 2002

Table 3.9 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY PROFITS, 2002

3.2.4 Key CSD Manufacturers: Profitability

Table 3.10 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  PROFITABILITY, 2001

Table 3.11 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  PROFITABILITY, 2002

3.2.5 Key Manufacturers: Revenue Per Employee

Table 3.12 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.13 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  AVERAGE REVENUES PER EMPLOYEE, 2002

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING COMPANIES

5.1 Beijing Wanzhihe Food Group Co., Ltd.

5.1.1 Beijing Wanzhihe Food Group: Company Details

5.1.2 Beijing Wanzhihe Food Group: Financial Summary

Table 5.1 BEIJING WANZHIHE FOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.2 Daqing Riyue Protein Group Co., Ltd.

5.2.1 Daqing Riyue Protein Group: Company Details

5.2.2 Daqing Riyue Protein Group: Financial Summary

Table 5.2 DAQING RIYUE PROTEIN GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.3 Dupont Yunmeng Protein Co., Ltd.

5.3.1 Dupont Yunmeng Protein: Company Details

5.3.2 Dupont Yunmeng Protein: Financial Summary

Table 5.3 DUPONT YUNMENG PROTEIN CO., LTD.: FINANCIAL RESULTS, 2002

5.4 Groupe Danone

5.4.1 Groupe Danone: Company Details

5.4.2 Groupe Danone: Company Background

5.4.3 Groupe Danone: China Operations

5.5 Shanghai Guangming (Bright) Dairy & Food Co. Ltd.

5.5.1 Shanghai Guangming: Company Details

5.5.2 Shanghai Guangming: Company History

5.5.3 Shanghai Guangming: Structural Background

5.5.4 Shanghai Guangming: Dairy Activities

5.5.5 Shanghai Guangming: Financial Results

Table 5.4 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD: FINANCIAL RESULTS, 1997-2003

5.6 Guangxi Baixing Nanfang Food Company Ltd

5.7 Guiyang Nanming Laoganma Flavour Foods Co., Ltd.

5.7.1 Guiyang Nanming Laoganma Flavour Foods: Company Details

5.7.2 Guiyang Nanming Laoganma Flavour Foods: Financial Summary

Table 5.5 GUIYANG NANMING LAOGANMA FLAVOUR FOODS: CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.8 Heilongjiang Wandashan Group

5.9 Henan North Modern Agriculture Co., Ltd.

5.9.1 Henan North Modern Agriculture: Company Details

5.9.2 Henan North Modern Agriculture: Financial Summary

Table 5.6 HENAN NORTH MODERN AGRICULTURE CO., LTD.: FINANCIAL RESULTS, 2002

5.10 Jiamusi Duoduo Health Protection Food Company Ltd

5.11 Kaiping Guanghe Fermented Bean Curd Co., Ltd.

5.11.1 Kaiping Guanghe Fermented Bean Curd: Company Details

5.11.2 Kaiping Guanghe Fermented Bean Curd: Financial Summary

Table 5.7 KAIPING GUANGHE FERMENTED BEAN CURD CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.12 Ma anshan Huangchi Good Group Co.

5.12.1 Ma anshan Huangchi Good Group: Company Details

5.12.2 Ma anshan Huangchi Good Group: Financial Summary

Table 5.8 MA ANSHAN HUANGCHI GOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.13 Nestle SA

5.13.1 Nestle SA: Company Details

5.13.2 Nestle SA: China Operations

Table 5.9 NESTLE: PRINCIPLE OPERATING COMPANIES IN CHINA, 2005

5.13.3 Nestle: Financial Results

Nestle Shanghai Co., Ltd.

Table 5.10 NESTLE SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002

Dongguan Nestle Co., Ltd.

Table 5.11 DONGGUAN NESTLE CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.14 Shandong Baolingbao Bio-technology Co., Ltd.

5.14.1 Shandong Baolingbao Bio-technology: Company Details

5.14.2 Shandong Baolingbao Bio-technology: Financial Summary

Table 5.12 SHANDONG BAOLINGBAO BIO-TECHNOLOGY CO., LTD.: FINANCIAL RESULTS, 2001

5.15 Shandong Liyuan Foodstuffs Co., Ltd.

5.15.1 Shandong Liyuan Foodstuffs: Company Details

5.15.2 Shandong Liyuan Foodstuffs: Financial Summary

Table 5.13 SHANDONG LIYUAN FOODSTUFFS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.16 Shandong Yishui Deli Food Co., Ltd.

5.16.1 Shandong Yishui Deli Food: Company Details

5.16.2 Shandong Yishui Deli Food: Financial Summary

Table 5.14 SHANDONG YISHUI DELI FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.17 Vitasoy International Holdings Ltd.

5.17.1 Vitasoy: Company Details

5.17.2 Vitasoy: Company Background

Table 5.15 VITASOY GROUP: PRINCIPLE SUBSIDIARIES 2005

5.17.3 Vitasoy: China Dairy Operations

5.17.4 Vitasoy: Financial Results

Hong Kong

Mainland China

5.18 VV Group (Suzhou VV Food & Beverage Co., Ltd.)

5.18.1 VV Group: Company Details

5.18.2 VV Group: Company Background

5.18.3 VV Group: Financial Results

Table 5.16 VV GROUP CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.19 Wuzhou Bingquan Industrial Shareholding Co., Ltd.

5.20 Xuzhou Eastward Dried Soya Milk Factory

5.20.1 Xuzhou Eastward Dried Soya Milk Factory: Company Details

5.20.2 Xuzhou Eastward Dried Soya Milk Factory: Financial Summary

Table 5.17 XUZHOU EASTWARD DRIED SOYA MILK FACTORY: FINANCIAL RESULTS, 2001

5.21 Xuzhou Jinwei Food Co., Ltd.

5.21.1 Xuzhou Jinwei Food: Company Details

5.21.2 Xuzhou Jinwei Food: Financial Summary

Table 5.18 XUZHOU JINWEI FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

6 CONTACTS

6.1 Trade Organisations

6.1.2 China National Cereals, Oils & Foodstuffs Import & Export Corporation

6.1.3 All-China Federation of Industry & Commerce

6.2 Government Departments

6.2.1 State Economic and Trade Commission State Light Industry Bureau

6.2.2 Ministry of Agriculture

7 EXHIBITIONS & TRADE FAIRS

7.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

7.2 Tianjin Exhibition on Food Machinery & Packing

7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

7.4 Food Ingredients & Food Ingredients Asia

7.5 Agro-Foodtech

7.6 SIAL China

7.7 International Fast Food Products Exhibition

7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

7.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

7.11 International Exhibition For Food & Drink South China

7.12 International Exhibition For Hotel & Bakery South China

7.13 International Quick Frozen Food Exhibition

7.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

7.15 Food China

7.16 International Food, Packaging, Print, Plastic Products Exhibition

7.17 Zhejiang Food & Drink Summer Sales Show

7.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

7.19 Shanghai International Food Machine & Package Machine Expo

7.20 China International Fair For Food, Food Processing & Packaging

7.21 Shanghai International Supermarket Expo

7.22 Shanghai International Food Expo

7.23 Packtech & Foodtech

7.24 Liaoning Food Show

7.25 Food & Hotel South China

7.26 Chengdu International Food , Food Processing & Packaging Show

7.27 International Food Show

7.28 Interfood Shanghai

7.29 International Food Processing & Packaging Machinery Exhibition

7.30 China Food Industry Exhibition

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 19972004

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 19972004

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 19972004

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2001-2004

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 19972004

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 19972004

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 19972004

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China s New Middle Class

Confident Shoppers

Table A.9 GDP AND COST OF LIVING INDEX, 19972004

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table 1.10 GDP RANKED BY PROVINCE, 19972004

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 19972004

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004

A.5.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 19972004

A.6.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 19972004

A.6.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 19972004

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 19972004

A.7.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 19972004

A.7.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 19972004

A.7.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 19972004

A.7.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 19972004

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 19972004

A.8.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 19972004

A.8.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 19972004

A.8.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 19972004

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 19972004

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 19972004

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 19972004

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 19972004

A.9.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004

A.9.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004

A..9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 19972004

A.10.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 19972004