Abstract
This newly updated report completes Access Asia' s unholy trinity of reports on
the markets for wine, beer and spirits in China: respectively the "vintage,
the brew and the unholy ghost".
The spirits market in China is, in fact, three markets.
There is the market for foreign imported spirits, which are seeing sales grow
with increasing intensity, thanks in large part to the rise in youth pocket
money and the clubbing culture in China' s rapidly inflating cities.
Then there is the market for what is known as "white spirits". These
traditional domestic gut-rots deserve their confusion with paint-thinners, so
it is no surprise that Chinese consumers, having a few more pennies in their
pockets these days, are switching their habit over to less crippling brews.
Lastly there are the Shaoxing yellow wines. These are the traditional banquet
bevies, a kind of gentleman' s brew to be taken with dinner. Someone seems to
like them, as they are still seeing growth in sales.
REPORT COVERAGE
This report covers the market for spirits in the People' s Republic of China.
The report covers all alcoholic spirits (including traditional Chinese ' white'
spirits, rice "yellow" wine and imported spirits):
- Domestic white spirits
- Rice (yellow) wine
- Brandy
- Whisky
- Gin and genever
- Vodka
- Liqueurs
- Light rum
- Pre-mixed spirits
- Tequila and mescal
- Dark rum
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