[Report] Chinese Kids Market Research, Trends, Analysis TOC

INTRODUCTION
Report Coverage
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1. NEW CENTURY, NEW COUNTRY, NEW GENERATION

1.1 Overview
1.2 Chinese Children: How Many Are There?
- 1.2.1 Chinese Children: How Many Are There?: Child Population By Age Group
  - Table 1.1 CHINA' S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000-2006
  - Table 1.2 % BREAKDOWN OF CHINA' S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000- 2006
- 1.2.2 Chinese Children: How Many Are There?: The One Child Policy
- 1.2.3 Chinese Children: How Many Are There?: The Changing Roles Of Children, Families & Society

2. THE PRE-SCHOOL YEARS (0-4)

2.1 Pre-school Population
- 2.1.1 Pre-school Child Population Trends
  - Figure 2.1: China' s Birth Rates, 2000-2007
  - Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006
2.2 Baby Food Market
- 2.2.1 The Baby Food Market: The Total Market
  - Figure 2.2: China' s Baby Food Market, 2000-2006
- 2.2.2 The Baby Food Market: The Sectors
  - Figure 2.3: China' s Baby Food Sectors, 2000/2006
- 2.2.3 The Baby Food Market: The Issues
- 2.2.4 The Baby Food Market: The Future
  - Figure 2.4: Future Baby Food Market, 2007-2011
2.3 Nappies & Creams
- 2.3.1 Nappies & Creams: The Nappies Market
  - Table 2.2 TOTAL RETAIL MARKET VALUE FOR NAPPIES & DIAPERS IN CHINA, 2000-2006
- 2.3.2 Nappies & Creams: Infant Toiletries
  - Table 2.3 BABY CARE TOILETRIES RETAIL MARKET VALUE BY SECTOR IN CHINA, 2000-2006
2.4 Early Toys
- Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006
2.5 Kindergartens
- Table 2.5 STATISTICS ON KINDERGARTENS IN CHINA, 1997-2005
2.6 Working Mums
- 2.6.1 Working Mums: Childcare Provision
  - Table 2.6 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER' S WORK STATUS, 2002
- 2.6.2 Working Mums: Number of Working Mothers
  - Table 2.7 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006
- 2.6.3 Working Mums: Maternity Leave
2.7 Sharing the Parental Responsibility
- 2.7.1 The Parents
- 2.7.2 The Ayi
2.8 The Key Points

3. SCHOOL STARTERS (5-9)

3.1 Primary School Begins
- 3.1.1 Primary School Begins: Population Trends
  - Table 3.1 AGES 5-9 POPULATION TRENDS IN CHINA, 2000-2006
- 3.1.2 Primary School Begins: The Schools
  - The Law of Compulsory Education
  - Table 3.2 CHINA' S POPULATION BY LEVEL OF EDUCATION, 2002
  - Primary school
  - Homework
  - Figure 3.1: Primary School Enrollment, 2000-2006
  - Table 3.3 STATISTICS ON PRIMARY SCHOOLS IN CHINA, 2000-2006
3.2 Starting to Read
- Table 3.4 SALES OF PRIMARY SCHOOL TEXTBOOKS, 2000-2006
3.3 The Start of Media and Brand Exposure
- 3.3.1 The Start of Media and Brand Exposure: Toy Brands - Barbie Wawa Vs Yue-Sai Wawa
- 3.3.2 The Start of Media a nd Brand Exposure: Cartoons - Hai' er Brothers
- 3.3.3 The Start of Media and Brand Exposure: Books - Cartoon Animation Tie-ins
- 3.3.4 The Start of Media and Brand Exposure: Films - Talking Vegetables and Cyberheroes
- 3.3.5 The Start of Media and Brand Exposure: Chinese Culture - Reinventing The Old
3.4 The Games Children Play
- Table 3.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006
3.5 Fickle Feeders
- 3.5.1 Fickle Feeders: The Average Diet
  - Figure 3.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006
  - Figure 3.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006
- 3.5.2 Fickle Feeders: Breakfast Cereals
  - Figure 3.4: China' s Breakfast Cereal Market, 2000-2006
  - Figure 3.5: Future Breakfast Cereal Market, 2007-2011
- 3.5.2 Fickle Feeders: Instant Noodles
  - Figure 3.6: China' s Instant Noodles Market, 2000-2006
  - Figure 3.7: China' s Instant Noodles Shares, 2005
  - Figure 3.8: Future Instant Noodles Market, 2007-2011
- 3.5.3 Fickle Feeders: Soft Drinks
  - Figure 3.9: China' s Soft Drinks Retail Market, 2000-2006
  - Figure 3.10: China' s Soft Drinks Sectoral Volume Growth, 2000-2006
  - Figure 3.11: China' s Soft Drinks Sector Values, 2000/2006
- Fruit Juices & Nectars
  - Table 3.6 LEADING JUICES/NECTARS RETAIL MARKET SHARES IN CHINA, 2000/2006
- Carbonated Soft Drinks
  - Table 3.7 LEADING CSD RETAIL MARKET SHARES IN CHINA, 2000/2006
  - Figure 3.12: Future Soft Drinks Market, 2007-2011
- 3.5.4 Fickle Feeders: Ice Cream
  - Figure 3.13: China' s Ice Cream Retail Market, 2000-2006
  - Figure 3.14: Future Ice Cream Market, 2007-2011
- 3.5.5 Fickle Feeders: Dairy Products
  - Table 3.8 DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2000/2006
  - Table 3.9 LEADING NATIONAL DAIRY MARKET COMPANY SHARES BY SALES REVENUE, 2001-2005
  - Table 3.10 FORECAST DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2007/2011
- 3.5.6 Fickle Feeders: Fruit & Vegetables
  - Figure 3.15: China' s Vegetable Market, 2000-2006
  - Figure 3.16: Future Vegetable Market, 2007-2011
  - Figure 3.17: China' s Fruit Market, 2000-2006
  - Figure 3.18: Future Fruit Market, 2007-2011
- 3.5.7 Fickle Feeders: Meat
  - Figure 3.19: China' s Meat Market, 2000-2006
  - Figure 3.20: Future Meat Market, 2007-2011
- 3.5.8 Fickle Feeders: Candy
  - Figure 3.21: China' s Confectionery Market, 2000-2006
  - Figure 3.22: Confectionery Sectors, 2000/2006
  - Figure 3.23: Future Confectionery Market, 2007-2011
- 3.5.9 Fickle Feeders: Snacks
  - Figure 3.24: China' s Snack Market, 2000-2006
  - Figure 3.25: Snack Sectors, 2000/2006
  - Figure 3.26: Future Snack Market, 2007-2011
3.6 The Cram For Exams
- 3.6.1 The Cram For Exams: The Fear of Failure
- 3.6.2 The Cram For Exams: Dictation, Not Explanation
- 3.6.3 The Cram For Exams: Supplementing School
- 3.6.4 The Cram For Exams: A Lack of Creative Thinking
3.7 The Cost of Education
- 3.7.1 The Cost of Education: Institutional Funding
  - Table 3.11 EDUCATIONAL FUNDING BY SOURCE, 1996/2005
- 3.7.2 The Cost of Education: Family Funding
  - Figure 3.27: Average Household Spending on Education Per Child by Level of Education
3.8 Fat Little Emperors
3.9 The Key Points

4. THE PRE-TEENS (10-14)

4.1 Choosing A Middle School
- 4.1.1 Choosing A Middle School: The Pressure Begins
- 4.1.2 Choosing A Middle School: Why The Pressure?
- 4.1.3 Choosing A Middle School: Easing the Pressure
- 4.1.4 Choosing A Middle School: Points Win Places
- 4.1.4 Choosing A Middle School: The Middle School Population
  - Table 4.1 AGES 10-14 POPULATION TRENDS IN CHINA, 2000-2006
  - Table 4.2 EDUCATIONAL TRANSITIONS: %OF STUDENTS AD VANCING TO NEXT EDUCATIONAL LEVEL, 1990/1995/2000/2004
- 4.1.5 Choosing A Middle School: Middle School Stats
  - Table 4.3 STATISTICS ON MIDDLE SCHOOLS IN CHINA, 2000-2006
- 4.1.6 Choosing A Middle School: Secondary Education Funding
  - Table 4.4 TOTAL VALUE OF EDUCATION FUNDING BY INVESTMENT TYPE, 2000-2006
- 4.1.7 Choosing A Middle School: Middle School Texts
  - Table 4.5 SALES OF MIDDLE SCHOOL TEXTBOOKS, 2000-2006
4.2 Pop, Pulp & Power Rangers (How the Media is Shaping Generation-Zhang)
- 4.2.1 Overview: Economic Class & Social Status
- 4.2.2 Mandopop: Saccharine Sweet Dreams
- 4.2.3 TV Song Contests: Teenage Dreams
- 4.2.4 A Feeling of Self Worth: Does Media Happiness Make For Happy Children?
- 4.2.5 The Alternative: Expressing China' s Rougher Edges
- 4.2.6 Manga: Fetish or Fashion
- 4.2.7 The Internet Generation: Blogocracy and the Shaping of Young Opinions
4.3 Getting A Fashion Sense
- 4.3.1 Kid' s Clothes: From Function to Fashion
  - Table 4.6 RETAIL VALUE OF CHILDREN' S APPAREL SALES BY AGE-GROUP IN CHINA, 2000-2006
  - Table 4.7 FORECAST RETAIL VALUE OF CHILDREN' S APPAREL SALES BY AGE-GROUP CHINA, 2007-2011
- 4.3.2 Nagging For Nike: Sports Star And Peer Pressure
  - Overview
    - Table 4.8 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006
  - The Key Sports And Their Tie-ins
  - The Key Foreign Personalities
  - The Key Local Personalities
  - Wushu For The Olympics
  - New Sports
  - Sports Involvement With Kids
  - The Key Brands
    - Figure 4.1: China' s Leading Sportswear Brands, 2004
4.4 Techno-savvy Children
- 4.4.1 Safe Surfers: China' s Net-nanny & Children' s Websites
  - How Many Minor Surfers?
    - Figure 4.2: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2005
- 4.4.2 Thumb Kungfu: Video Games & Virtual Lives
- 4.4.3 Text Me!: Kids With Phones
- 4.4.4 TV Nation: Sofa Surfers
  - Table 4.9 URBAN HOUSEHOLD OWNERSHIP OF ENTERTAINMENT EQUIPMENT, 2000-2005
  - Figure 4.3: Total Audio/Video Media Output In China, 2005
  - Figure 4.4: Children' s Audio/Video Media Output In China, 2005
  - Figure 4.5: Children' s Audio/Video Media Output % of Total Output In China, 2005
4.5 Fast-food Fetish
- 4.5.1 The Rise of Fast Food and The Change in the Chinese Diet
  - How Big Is China' s Family-sized Bucket?
    - Table 4.10 TOTAL VALUE OF CONSUMER CATERING IN CHINA, 2000-2006
  - Kentucky Fried McZhang
  - Mr. Hot Pot
- 4.5.2 Scary Food
  - Food Poisoning: Bad Practice
  - Going Green
  - Genetically Modified (GM) Food
  - Vegetarianism
- 4.5.3 The Emperor' s New Body Shape
4.6 Sport & Leisure
- 4.6.1 Saturday Night At The Movies
  - Table 4.11 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2003
- 4.6.2 Helter Skelter: The China Theme Park Experience
- 4.6.3 Hooray for the Holidays!
- 4.6.4 Life of Leisure: How China' s Children Kill Time
- 4.6.5 The Young Pioneers
- 4.6.6 From Toys to Gadgets
  - Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000- 2006
- 4.6.7 The Beijing Olympics Generation
4.7 Pocket Money
4.8 The Parent-child Relationship
- 4.8.1 The Family Relationship
- 4.8.2 Influence On The Adult World
- 4.8.3 The Parental Cost
4.10 Future Concerns
4.11 The Key Points

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts
A.2 Regions of China
- Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
- A.3.1 Demographics: Total Population
  - Table A.1 TOTAL POPULATION, 2000- 2006
- A.3.2 Demographics: Population by Location
  - Table A.2 POPULATION BY URBAN -RURAL DIVIDE, 2000- 2006
- A.3.3 Demographics: Population Breakdown by Location
  - Table A.3 POPULATION % BREAKDOWN BY URBAN -RURAL DIVIDE, 2000- 2006
- A.3.4 Demographics: Population by Province
  - Table A.4 POPULATION BY PROVINCE, 2000-2006
- A.3.5 Demographics: Population Density by Province
  - Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006
- A.3.6 Demographics: Population Concentration
  - Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006
- A.3.7 Demographics: Population by Gender
  - Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000- 2006
- A.3.8 Demographics: Population by Age Group
  - Table A.7 POPULATION BY AGE GROUP, 2000- 2006
  - Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000- 2006
A.4 Consumer Attitudes
- A.4.1 Consumer Attitudes: Overview
- A.4.2 Consumer Attitudes: Response to Political Change
- A.4.2 Consumer Attitudes: Response to Economic Change
- A.4.3 Consumer Attitudes: Changes in Lifestyle
  - Livelihood
  - Individual loans
  - Housing
  - Possessions
  - Travel
  - Entertainment
  - Health and Fitness
  - Purchasing Influences
  - Taboos
A.5 Consumer Wealth
- A.5.1 Consumer Wealth: GDP and Cost of Living
  - Dealing with WTO
  - China' s New Middle Class
    - Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
    - Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
    - Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
  - Confident Shoppers
    - Table A.12 GDP AND COST OF LIVING INDEX, 2000- 2006
- A.5.2 Consumer Wealth: Provincial Differences in GDP
  - Table A.13 GDP BY PROVINCE, 2000- 2006
- A.5.3 Consumer Wealth: GDP Growth by Province
  - Table A.14 GDP GROWTH BY PROVINCE, 2000- 2006
- A.5.4 Consumer Wealth: GDP Per Capita by Province
  - Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006
- A.5.5 Consumer Wealth: Concentration of Wealth by Province
  - Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006
- A.5.6 Consumer Wealth: The Major Cities
  - Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006
A.6 Households
- A.6.1 Households: Overview of Household Conditions
- A.6.2 Households: Total Households by Size
  - Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000- 2006
- A.6.3 Households: Total households by Urban/Rural Split
  - Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000- 2006
- A.6.4 Households: Income Earners Per Household
  - Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000- 2006
A.7 Employment
- A.7.1 Employment: Number of Workers by Sector
  - Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000- 2006
- A.7.2 Employment: Growth by Sector
  - Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000- 2006
- A.7.3 Employment: Number of Workers by Gender
  - Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000- 2006
- A.7.3 Employment: Number of Workers by Habitation
  - Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000- 2006
- A.7.4 Employment: Urban Unemployment
  - Table A.24 URBAN UNEMPLOYMENT RATES, 2000- 2006
A.8 Consumer Income
- A.8.1 Consumer Income: Average Incomes by Sector
  - Table A.25 AVERAGE INCOMES BY SECTOR, 2000- 2006
- A.8.2 Consumer Income: Growth by Sector
  - Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000- 2006
- A.8.3 Consumer Income: Average Incomes by Region
  - Table A.27 AVERAGE INCOMES BY REGION, 2000- 2006
- A.8.4 Consumer Income: Growth by Region
  - Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000- 2006
A.9 Consumer Market
- A.9.1 Consumer Market: Spending Trends
  - Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000- 2006*
- A.9.2 Consumer Market: Per Capita Consumer Expenditure
  - Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000- 2006*
- A.9.3 Consumer Market: Retail Sales and Consumer Spending
  - Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000- 2006
- A.9.4 Consumer Market: Urban Income and Spending Compared
  - Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000- 2006
A.10 Exchange Rates
- A.10.1 Exchange Rates: China
  - Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000- 2006
- A.10.2 Exchange Rates: Hong Kong
  - Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000- 2006

Kids in China 2007:CHILDREN CONSUMERS & LIFESTYLE TRENDS

Table of Contents

1. NEW CENTURY, NEW COUNTRY, NEW GENERATION

2. THE PRE-SCHOOL YEARS (0-4)

3. SCHOOL STARTERS (5-9)

4. THE PRE-TEENS (10-14)

APPENDIX: MARKET BACKGROUND