[Report] Chinese Women Consumers & Lifestyle Market Research, Trends, Analysis TOC

INTRODUCTION

Report Coverage
Other Relevant Reports from Access Asia
Abbreviations Used
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1. HOLDING UP HALF THE SKY

1.1 Introduction
1.2 One In Ten of Humanity
- 1.2.1 One In Ten of Humanity: Population by Gender
  - Table 1.1 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000- 2006
- 1.2.2 One In Ten of Humanity: Population by Age Group
  - Table 1.2 FEMALE POPULATION BY AGE GROUP, 2000- 2006
- 1.2.3 One In Ten of Humanity: The One Child Policy
- 1.2.4 One In Ten of Humanity: The Changing Roles of Women, Families & Society
- 1.2.5 One In Ten of Humanity: The Changing Roles of Women, Families & Society
- 1.2.6 One In Ten of Humanity: Ms. China
- 1.2.7 One In Ten of Humanity: DINKYs
- 1.2.8 One In Ten of Humanity: The Mistress
  - Secret consumer segment
  - How big is the market?
  - Spoilsports
  - Mistress shoppers
- 1.2.9 One In Ten of Humanity: The OLs (Office Ladies)
  - Who Are the OLs?
  - Bridget Zhang' s Diary: A Typical OL Life
  - Favourite OL Brands
  - What OLs Want
  - What Next for the OLs
- 1.2.10 One In Ten of Humanity: Desperate Housewives or Yummy Mummies?
- 1.2.11 One In Ten of Humanity: Middle Aged Middle Kingdom
  - Figure 1.1: THE TOTAL TONICS GIFT SETS MARKET IN CHINA, 1997-2006
- 1.2.11 One In Ten of Humanity: Gracefully Going Grey
1.3 Useful References

2. WOMEN & THE FAMILY

2.1 The Shrinking Family
- 2.1.1 The Shrinking Family: Making Babies
  - Fewer Babies
    - Figure 2.1: China' s Birth Rates, 2000-2007
- The Gender Gap
  - Figure 2.2: China' s Girl:Boy Newborn Birth Ratio, 1982-2005
- Abuses of the Gender Economy
- Making More Babies: The One Child Policy
  - Figure 2.3: Sample Births & Fertility Rates, 2005
- Low Birth Rates: The Economic Impact
  - Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006
- 2.1.2 The Shrinking Family: Overview of Household Conditions
- 2.1.3 The Shrinking Family: Households
  - Total Households by Size
    - Table 2.2 NUMBER OF HOUSEHOLDS BY SIZE, 2000- 2006
  - Total Households by Urban/Rural Split
    - Table 2.3 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000- 2006
  - Income Earners Per Household
    - Table 2.4 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000- 2006
2.2 Home Economics
- 2.2.1 Home Economics: High Levels of Savings - Self-taxation?
  - Table 2.5 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005
- 2.2.2 Home Economics: Consumer Spending Power
  - Table 2.6 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE
  - INCOME AFTER BASIC OUTGOINGS, 2000-2006
- 2.2.3 Home Economics: Retail Trends
  - Figure 2.4: Urban/Rural Food/Non-food Retail Sales Growth, 2000-2006
  - Table 2.7 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2000-2006
- 2.2.4 Home Economics: Urban Ownership of Major Durable Goods
  - Table 2.8 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005
- 2.2.5 Home Economics: Rural Ownership of Major Durable Goods
  - Table 2.9 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2000-2005
2.3 Middle Class Suburbia
- 2.3.1 Middle Class Suburbia: China' s New Middle Class
  - How Big Really Is the Chinese Middle Class?
    - Table 2.10 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
  - How Much Does the Chinese Middle Class Spend?
    - Table 2.11 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
  - How Fast Will the Chinese Middle Class Grow?
    - Table 2.12 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
- 2.3.2 Middle Class Suburbia: Confident Shoppers
  - Table 2.13 GDP AND COST OF LIVING INDEX, 2000- 2006
- 2.3.3 Middle Class Suburbia: Financing a Family
2.4 Schooling
- 2.4.1 The Cost of Education: Institutional Funding
  - Table 2.14 EDUCATIONAL FUNDING BY SOURCE, 1996/2005
- 2.4.2 The Cost of Education: Family Funding
  - Figure 2.5: Average Household Spending on Education Per Child by Level of Education
- 2.4.3 The Cost of Education: Girl School
  - The Number of Schools
    - Figure 2.6: Growth in Number of Education Institutes in China, 1997-2005
    - Table 2.15 THE TOTAL NUMBER OF EDUCATIONAL ESTABLISHMENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005
  - Girls' Access to Schooling
    - Table 2.16 CHINA' S WORKFORCE BY EDUCATIONAL ABILITY, 2005
    - Figure 2.7: Growth in Number of Students By Educational Level in China, 1997-2005
    - Table 2.17 THE TOTAL NUMBER OF STUDENTS IN CHINA BY TYPE OF INSTITUTION, 1997-2005
2.5 Healthcare & Ageing
- 2.5.1 Healthcare & Ageing: The Big Contradiction
  - Fast-growing, But How Big?
  - Government Healthcare Spend in decline
- Table 2.18 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1996-2005
  - Private Health Insurance Uptake Low
  - Price Cuts, Corporate Battles & Piracy
  - Changes to The Healthcare System
  - Government Pharmaceuticals Industry Policy - Full of Contradiction
  - How Big Will the Pharmaceuticals Market Get?
- 2.5.2 Healthcare & Ageing: A Little Richer But A Lot Less Healthy
  - Fat of the Land
  - HIV/AIDS
  - Living Longer
2.6 Marriage & Divorce
- 2.6.1 Marriage & Divorce: Growth Rates
  - Table 2.19 NUMBER & ANNUAL GROWTH OF MARRIAGES AND DIVORCES IN CHINA, 1985-2005
- 2.6.2 Marriage & Divorce: Empowered Wives
- 2.6.3 Marriage & Divorce: Wedding Spending
  - The Big Spend
  - A Thoroughly Modern Affair
    - Table 2.20 WHO PAYS FOR WEDDING CELEBRATIONS IN CHINA?
    - Table 2.21 STATISTICS OF WEDDING EXPENSES, EXPENDITURE & BUDGETING, 2005
  - Who' s Getting the Wedding Yuan?
  - How To Get The Marriage RMB?
  - Conclusion - Same But Different
- 2.6.4 Marriage & Divorce: Finding A Partner
- 2.6.5 Marriage & Divorce: Rates of Domestic Violence
- 2.6.6 Marriage & Divorce: Staying Single
2.7 The Key Points
2.8 Useful References

3. WOMEN & SOCIETY

3.1 Unbinding Their Feet
- 3.1.1 Unbinding Their Feet: Cracking the Confucian Code
- 3.1.2 Unbinding Their Feet: Marriage Laws & Women' s Lib.
- 3.1.3 Unbinding Their Feet: Women Find Time To Themselves
- 3.1.4 Unbinding Their Feet: Protecting Women' s Hard-won Rights
  - The Gap Between Laws and Effect
  - Growing Grassroots Awareness of Women' s Rights
3.2 The Emptying of Rural China
- 3.2.1 The Emptying of Rural China: Inequalities of Lifestyle
- 3.2.2 The Emptying of Rural China: Rural Migration
3.3 Urban Revolution
- 3.3.1 Urban Revolution: A Constant Migration
- 3.3.2 Urban Revolution: The Urban Lifestyle in a Nutshell
- 3.3.3 Urban Revolution: The 2006 Survey on Quality of Life of Urban Chinese Women
3.4 Society in Women' s Eyes
- 3.4.1 Society in Women' s Eyes: The Future' s So Bright.......
- 3.4.2 Society in Women' s Eyes: It All Comes Down to Security
- 3.4.3 Society in Women' s Eyes: Women in Their Own Eyes
- 3.4.4 Society in Women' s Eyes: The Daily Life of Women Today
3.5 Power Politics
- 3.5.1 Power Politics: Gender Analysis of Political Status
- 3.5.2 Power Politics: Women As Activists
- 3.5.3 Power Politics: A Woman Vice President
- 3.5.4 Power Politics: However.......
3.6 Body Image
- 3.6.1 Body Image: Women As Media Images
  - The Gulf Between Reality And Reality TV
  - In A Political Spin
  - Get Real!
  - Outperforming the Men
  - Alternative Images
  - Manga: Fantasy, Fetish or Fashion
- 3.6.2 Body Image: The Body Beautiful
  - Fat Chance!
  - Opting for the Cut
    - Figure 3.1: % Asian Women Considering Themselves Overweight, or Having Cosmetic Surgery, 2005
  - Most Popular cosmetic Surgery Operations in China
  - “I Just Wish For World Peace”
  - Height Obsession
- 3.6.3 Body Image: Fags and Beer
  - The Fags
  - The Beer
- 3.6.4 Body Image: Sexuality
3.7 The Key Points
3.8 Useful References

4. WOMEN & CAREERS

4.1 Working Mums
- 4.1.1 Working Mums: Childcare Provision
  - Table 4.1 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER' S WORK STATUS, 2002
- 4.1.2 Working Mums: Number of Working Mothers
  - Table 4.2 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006
- 4.1.3 Working Mums: Maternity Leave
4.2 Sharing the Parental Responsibility
- 4.2.1 Sharing the Parental Responsibility: The Parents
- 4.2.2 Sharing the Parental Responsibility: The Ayi
- 4.2.3 Employment of Women: Housework
  - Table 4.3 % OF URBAN WOMEN DOING HOUSEWORK BY TYPE OF WORK, 2005
  - Table 4.4 % GENDER DIFFERENCE BETWEEN URBAN WOMEN & MEN DOING HOUSEWORK, 2005122
4.3 Employment of Women
- 4.3.1 Employment of Women: Number of Workers by Gender
  - Table 4.5 TOTAL NATIONAL WORKFORCE BY GENDER, 2000- 2006
- 4.3.2 Employment of Women: Number of Women as % of Total by Sector
  - Table 4.6 NUMBERS OF WOMEN IN THE NATIONAL WORKFORCE BY SECTOR, 2000- 2006
  - Table 4.7 WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR, 2000- 2006
  - Table 4.8 MEN & WOMEN AS A % OF NATIONAL WORKFORCE BY SECTOR IN ENTERPRISES OVER THE OFFICIAL STATISTICAL SIZE CRITERIA, 2006
- 4.3.3 Employment of Women: Helping Women To Find Jobs
- 4.3.4 Employment of Women: Obstacles to Finding Employment
- 4.3.5 Employment of Women: Mobility of Women Workers
- 4.3.6 Employment of Women: Women' s Wages
  - Table 4.9 AVERAGE INCOMES BY SECTOR FOR ALL EMPLOYEES IN CHINA, 2000- 2006
  - Table 4.10 AVERAGE WAGES PER EMPLOYMENT SECTOR FOR WOMEN IN CHINA, 2006
- 4.3.7 Employment of Women: Workplace Discrimination
- 4.3.8 Employment of Women: Unemployment Benefits
- 4.3.9 Employment of Women: Social Security
  - Figure 4.1: % Social Security Scheme Participation Rate Among Urban Resident & Migrant Female Workers, 2005
  - Table 4.11 BASIC STATISTICS ON SOCIAL INSURANCE IN CHINA, 2000-2006
  - Table 4.12 REVENUES, EXPENSES & BALANCE OF SOCIAL INSURANCE FUND IN CHINA, 2000-2006
- 4.3.10 Employment of Women: High Levels of Savings - Self-taxation?
  - Table 4.13 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2005
- 4.3.11 Employment of Women: Self Employment
- 4.3.12 Employment of Women: Madam Chairman
4.4 The Key Points

5. WOMEN AS CONSUMERS

5.1 Shopping Habits
- 5.1.1 Shopping Habits: What Every Women Wants
  - What The Girls Really Want
  - Safe, Successful, Striving and Sophisticated
  - But They are Still Chinese Women.......
- 5.1.2 Shopping Habits: The Power of the Urban Purse
- 5.1.3 Shopping Habits: A Note On Luxury And Middle Markets
  - So Much Smoke And Mirrors
  - My Luxury May Not Be Your Luxury
    - Table 5.1 PURCHASE OF LUXURY GOODS IN THE LAST THREE YEARS (2004-2006)
    - Table 5.2 MOST COMMON BRANDS OF LUXURY GOODS PURCHASED IN THE LAST THREE YEARS (2004-2006)
  - Luxury For The Young
  - Luxury for the Masses?
  - Table 5.3 BRANDS OF LUXURY GOODS TO BE PURCHASED IN THE NEXT YEAR (2007)
- 5.1.4 Shopping Habits: Rural Women Want More
- 5.1.5 Shopping Habits: Student Shoppers
- 5.1.6 Shopping Habits: The “She-Economy”
  - On Price Rises, Deep Discounting and Supermarket Stampedes
- 5.1.7 Shopping Habits: The Total Retail Market
  - Table 5.4 TOTAL RETAIL CURRENT MARKET VALUE, 1999-2006
  - Table 5.5 TOTAL RETAIL CONSTANT MARKET VALUE, 1999-2006
5.2 R etailing in Context
- 5.2.1 Retailing in Context: Macroeconomic Context
  - Table 5.6 RETAIL SALES AS A % OF GDP, 2000-2006
- 5.2.2 Retailing in Context: Retail Sales and Consumer Spending
  - Table 5.7 RETAIL SALES AS A % OF CONSUMER EXPENDITURE, 2000-2006
- 5.2.3 Retailing in Context: Sales by Habitation
  - Table 5.8 RETAIL SALES VALUE BY HABITATION, 2000-2006
- 5.2.4 Retailing in Context: Breakdown by Habitation
  - Table 5.9 RETAIL SALES % BREAKDOWN BY HABITATION, 2000-2006
- 5.2.5 Retailing in Context: Per-capita Sales by Province
  - Map 5.1 PER CAPITA RETAIL SALES BY PROVINCE, 2006
- 5.2.6 Retailing in Context: China' s Leading Shoppers Only Spend US$5 A Day!
  - Table 5.10 US$ PER CAPITA RETAIL SALES BY TOP- , MIDDLE- & BOTTOM-SCALES, 2000-2006
- 5.2.7 Retailing in Context: Leading Cities
  - Table 5.11 LEADING CITIES KEY ECONOMIC INDICATORS, 2006
- 5.2.8 Retailing in Context: Consumer Spending Power
  - Table 5.12 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2000-2006
5.3 Food and Non-Food Sales
- 5.3.1 Food and Non-Food Sales: Current Sales
  - Table 5.13 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2000-2006
- 5.3.2 Food and Non-Food Sales: Growth Rates
  - Table 5.14 % ANNUAL GROWTH OF THE MARKET FOR RETAILING IN CHINA BY FOOD AND NONFOOD, 2000-2006
- 5.3.3 Food and Non-Food Sales: Urban and Rural Split
  - Figure 5.1: Urban & Rural Food & Non-food Sales Growth in China, 2000-2006
  - Table 5.15 TOTAL CURRENT VALUE URBAN & RURAL RETAIL SALES BY FOOD & NON-FOOD, 2006-2006
5.4 Food Shopping
- 5.4.1 Food Shopping: The Volume Trends
  - Figure 5.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006
  - Figure 5.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006
- 5.4.2 Food Shopping: The Value Trends
  - Table 5.16 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 2000-2006
  - Figure 5.4: % Value Share of Food Shopping, 2006
- 5.4.3 Food Shopping: Value Growth
  - Table 5.17 CURRENT VALUE GROWTH OF TOTAL FOOD SALES BY PRODUCT CATEGORY, 2000-2006
  - Women Consider Food Safety First
  - Supermarket Sweep
  - Table 5.18 SUPERMARKET SALES AS A % OF TOTAL & URBAN RETAIL SALES, 2000-2006*
5.5 Total Non-Food Shopping
- Figure 5.5: Total Value Growth of Non-food Retail Sales By Sector in China, 2000-2006
- Table 5.19 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006
5.6 Key Non-food Sectors
- 5.6.1 Key Non-food Sectors: Cosmetics & Toiletries
  - The Office Ladies Dominate The Demand
  - Figure 5.6: Top Ten Preferred Skin Care Products, 2006
  - Figure 5.7: Top Ten Preferred Cosmetics Products, 2006
  - Figure 5.7: % Sector Share of Total C&T Market, 2006
  - Figure 5.8: Value Sectoral Growth of Cosmetics Products, 2000-2006
  - Table 5.20 TOTAL COSMETICS & TOILETRIES CURRENT VALUE SALES BY SECTOR, 2000-2006
- 5.6.2 Key Non-food Sectors: Sanitary Products
  - Figure 5.9: Value Sectoral Growth of Sanitary Products, 2000-2006
  - Figure 5.10: Volume Sectoral Growth of Sanitary Products, 2000-2006
  - Table 5.21 TOTAL SANITARY PRODUCTS CURRENT VALUE & VOLUME SALES BY SECTOR, 2000- 2006
- 5.6.3 Key Non-food Sectors: Household Chemicals
  - Figure 5.11: Value Sectoral Growth of Household Chemicals, 2000-2006
  - Figure 5.12: Volume Sectoral Growth of Household Chemicals, 2000-2006
  - Table 5.22 TOTAL HOUSEHOLD CHEMICALS CURRENT VALUE & VOLUME SALES BY SECTOR,2000-2006
- 5.6.4 Key Non-food Sectors: Apparel & Fashion
  - Sizes Getting Bigger.......
  - Seasons Getting Longer, Prices Getting Lower.......
    - Table 5.23 ANNUAL CLOTHING PRICE INDEX IN CHINA, 2000-2006
  - Spending Getting Bigger.......
    - Table 5.24 URBAN, RURAL & TOTAL HOUSEHOLD PER CAPITA CLOTHING SPEND & PROPORTION OF HOUSEHOLD SPENDING, 2000-2006
    - Table 5.25 % BREAKDOWN OF CLOTHING SALES BY PRODUCT SECTOR IN CHINA, 2003-2006
  - More Sporty and Functional.......
    - Figure 5.13: Value Sectoral Growth of Apparel, 2000-2006
    - Figure 5.14: Volume Sectoral Growth of Apparel, 2000-2006
    - Table 5.26 TOTAL APPAREL CURRENT VALUE & VOLUME SALES BY SECTOR, 2000-2006
- A Still Highly Fragmented Market
  - Table 5.27 WOMEN' S TOTAL APPAREL MARKET BRAND SHARE & PENETRATION, 2004/2005
- Segmentation To Survive
- 5.6.5 Key Non-food Sectors: Small Electric Appliances
  - Table 5.28 TOTAL SMALL ELECTRICAL APPLIANCES CURRENT VALUE & VOLUME SALES BY SECTOR, 2000/2006
- 5.6.6 Key Non-food Sectors: Housewares
  - Figure 5.15: Value Sectoral Growth of Housewares, 2000-2006
  - Table 5.29 TOTAL HOUSEWARES CURRENT VALUE SALES BY SECTOR, 2000-2006
- 5.6.7 Key Non-food Sectors: Technology
  - How Many Surfers?
    - Table 5.30 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2007/06
    - Table 5.31 TOTAL INTERNET USERS % SPLIT BY GENDER IN CHINA, 2000/12-2007/06
    - Table 5.32 TOTAL WOMEN INTERNET USERS & AS % OF FEMALE POPULATION IN CHINA, 2000/12-2007/06
  - Internet Value
  - She Netizens
  - Gadget Girl
  - Computer & Mobile Phone Ownership
    - Figure 5.16: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2006
    - Figure 5.17: Consumer Electronics Value Sales Growth By Sector, 2000-2006
    - Table 5.33 TOTAL CONSUMER ELECTRONICS CURRENT VALUE SALES BY SECTOR, 2000-2006
- 5.6.8 Key Non-food Sectors: Home Improvement
  - Feathering the Nest
  - Feathering the Nest
- Table 5.34 THE DIY & HOME IMPROVEMENT PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 2000-2006
  - Do-It-Yourself? No Thank You!
    - Table 5.35 RETAIL & TRADE % VALUE OF DIY & HOME IMPROVEMENT PRODUCTS MARKET IN CHINA, 2000-2006
    - Table 5.36 DIY & HOME IMPROVEMENT PRODUCTS & SERVICES EXPENDITURE IN BEIJING & SHANGHAI, 2001-2006
- 5.6.9 Key Non-food Sectors: Energy & Utility
  - Electricity
    - Table 5.37 ANNUAL PER HOUSEHOLD AVERAGE ENERGY CONSUMPTION BY TYPE OF ENERGY IN CHINA, 2000-2006
  - Water
    - Table 5.38 URBAN WATER SUPPLY & CONSUMPTION, AND WASTE & SEWAGE DISPOSAL IN CHINA, 2000-2006
- 5.6.10 Key Non-food Sectors: Transport
  - Total Transport Distance
    - Table 5.39 TOTAL VOLUME OF PASSENGER TRANSPORT BY TYPE IN CHINA, 2000-2006
  - Average Transport Distance
    - Table 5.40 AVERAGE PER CAPITA PASSENGER TRANSPORT DISTANCES FOR BY FORM OF TRANSPORT, 1997-2006
  - Vehicle Ownership
    - Table 5.41 PRIVATE VEHICLE OWNERSHIP IN CHINA BY TYPE, 2000-2006
  - She Cars
  - Second-hand Cars
- 5.6.11 Key Non-food Sectors: Insurance
  - Figure 5.18: Comparative Per Capita Insurance Premium Spending, 2001-2005
  - Table 5.42 THE MARKET FOR INSURANCE PREMIUMS BY MAJOR SECTOR IN CHINA, 2000-2006
  - Table 5.43 THE MARKET FOR INSURANCE CLAIMS & PAYOUTS BY MAJOR SECTOR IN CHINA, 2000-2006
- 5.6.12 Key Non-food Sectors: Pensions
  - Table 5.46 PENSION REVENUE, EXPENSE & BALANCE AS WELL AS NUMBERS OF PENSION CONTRIBUTORS IN CHINA, 2000-2006
- 5.6.13 Key Non-food Sectors: Banking
  - Table 5.47 CHINA' S BANKING INSTITUTIONS STATISTICS, 1996-2000
- 5.6.14 Key Non-food Sectors: Healthcare
  - The National Health System
    - Table 5.48 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1997-2006
  - Pharmaceuticals & Over-the-counter Drugs
    - Table 5.49 ALL PHARMACEUTICALS PRODUCTION IN CHINA BY BROAD SECTOR, 2000-2006
    - Table 5.50 PREPARED PHARMACEUTICALS EXPENDITURE IN CHINA BY BROAD SECTOR, 2000-2006
    - Table 5.50 OTC PHARMACEUTICALS MARKET VALUE BY BROAD SECTOR IN CHINA, 2000-2006
5.7 Future Consumption
5.8 The Key Points
5.9 Useful References

6. WOMEN & LEISURE

6.1 Eating Out
- 6.1.1 Eating Out: China' s National Sport
  - Table 6.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006
- 6.1.2 Eating Out: Versus Eating In
  - Table 6.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006
- 6.1.3 Eating Out: Per Capita Spending
  - Table 6.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006
- 6.1.4 Eating Out: Total Outlets & Employees
  - Table 6.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006
- 6.1.5 Eating Out: Outlets By Broad Sector
  - Table 6.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-
- 6.1.6 Eating Out: Consumer Concerns
  - Food Poisoning: Bad Practice
  - Going Green
  - Genetically Modified (GM) Food
  - Vegetarianism
- 6.1.7 Eating Out: Format Trends
- 6.1.8 Eating Out: Catering Consumer Profile
  - Overview
  - Professional Urban Diners
  - Teenage Feeders
  - Children & Fast-food Education
6.2 Days Away
- 6.2.1 Days Away: Domestic Tourism
  - Figure 6.1: Value Growth of Domestic Travel Expenditure by Type, 2000-2006
  - Table 6.6 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
- 6.2.2 Days Away: Days Off
  - National Day
    - Table 6.7 ANNUAL NATIONAL HOLIDAYS
  - Chinese New Year
  - Christmas
  - May Holiday
  - Children' s Day
  - Other National Holidays and Festivals
- 6.2.3 Days Away: Holidays in the Sun
  - Table 6.8 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006
6.3 Women' s Sports
- 6.3.1 Women' s Sports: Market Overview
  - Table 6.9 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006
- 6.3.2 Women' s Sports: Key Sports And Their Tie-ins
- 6.3.3 Women' s Sports: The Key Foreign Personalities
- 6.3.4 Women' s Sports: The Key Local Personalities
- 6.3.5 Women' s Sports: Wushu For The Olympics
- 6.3.6 Women' s Sports: New Sports
- 6.3.7 Women' s Sports: Raising Women' s Sports Involvement
- 6.3.8 Women' s Sports: The Key Brands
  - Figure 6.2: China' s Leading Sportswear Brands, 2004
6.4 Pampering & Self Improvement
- 6.4.1 Pampering & Self Improvement: The Total Gym Market
- 6.4.2 Pampering & Self Improvement: Types of Gym
- 6.4.3 Pampering & Self Improvement: Increasing Competition
  - Figure 6.3: Beijing' s Leading Gyms, 2003
  - Shanghai Gym Fees
- 6.4.4 Pampering & Self Improvement: Or Something More Unusual Perhaps?
- 6.4.5 Pampering & Self Improvement: Spas
- 6.4.6 Pampering & Self Improvement: Tattoos
- 6.4.7 Pampering & Self Improvement: Clubbing the Night Away
- 6.4.8 Pampering & Self Improvement: Saturday Night At The Movies
  - Table 6.10 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2006
6.5 Relaxing At Home: Women & Media Consumption
- 6.5.1 Relaxing At Home: The Total Media Products Market
  - Table 6.11 RETAIL VALUE MEDIA PRODUCTS IN CHINA, 2000-2006
- 6.5.2 Relaxing At Home: Print Publishing
  - Books
  - Magazines
  - Newspapers
- 6.5.3 Relaxing At Home: TV & Video
- 6.5.4 Relaxing At Home: Recorded Music
- 6.5.5 Relaxing At Home: Online Media
6.6 Chinese Women & Religion: The Opiate of the Masses
6.7 Future Concerns
6.8 The Key Points

APPENDIX: MARKET BACKGROUND

Fast Facts
Regions of China
- Map A.1 CHINA: PROVIN CES AND MUNICIPALITIES
Exchange Rates
3.1 Exchange Rates: China
- Table A.1 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000- 2006
3.2 Exchange Rates: Hong Kong
- Table A.2 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000- 2006

Women in China 2008: WOMEN CONSUMERS & LIFESTYLE TRENDS

Table of Contents

INTRODUCTION

1. HOLDING UP HALF THE SKY

2. WOMEN & THE FAMILY

3. WOMEN & SOCIETY

4. WOMEN & CAREERS

5. WOMEN AS CONSUMERS

6. WOMEN & LEISURE

APPENDIX: MARKET BACKGROUND