[Report] Home Improvement in China: A Market Analysis TOC

INTRODUCTION & DEFINITIONS
Introduction
Definitions & Report Coverage
Other Relevant Reports

1. MARKET BACKGROUND
1.1 Fast Facts
1.2 Exchange Rates
1.2.1 Exchange Rates: China
Table 1.1 AVERAGE ANNUAL EXCHANGE RATES BETWEEN RMB AND US$ 1994?2000
1.2.2 Exchange Rates: Hong Kong
Table 1.2 AVERAGE ANNUAL EXCHANGE RATES BETWEEN HK$, RMB & US$ 1994?2000
1.3 Regions of China
Map 1.1 CHINA: PROVINCES AND MUNICIPALITIES
1.4 Demographics
1.4.1 Demographics: Total Population
Table 1.3 TOTAL POPULATION 1994?2000
1.4.2 Demographics: Population by Location
Table 1.4 POPULATION BY URBAN-RURAL DIVIDE 1994?2000
1.4.3 Demographics: Population Breakdown by Location
Table 1.5 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE 1994?2000
1.4.4 Demographics: Population by Province
Table 1.6 POPULATION BY PROVINCE 1999/2000
1.4.5 Demographics: Population Density by Province
Table 1.7 POPULATION DENSITY BY PROVINCE 2000
1.4.6 Demographics: Population Concentration
Map 1.2 CONCENTRATION OF POPULATION BY PROVINCE 2000
1.4.7 Demographics: Population by Gender
Table 1.8 TOTAL POPULATION BREAKDOWN BY GENDER 1994?2000
1.4.8 Demographics: Population by Age Group
Table 1.9 POPULATION BY AGE GROUP 1994?2000
1.4.9 Demographics: Population by Age Group
Table 1.10 POPULATION BY AGE GROUP 1994?2000
1.5 Consumer Wealth
1.5.1 Consumer Wealth: GDP and Cost of Living
Table 1.11 GDP AND COST OF LIVING INDEX 1994?2000
1.5.2 Consumer Wealth: Provincial Differences in GDP
Table 1.12 GDP BY PROVINCE 1994?2000
1.5.3 Consumer Wealth: GDP Growth by Province
Table 1.13 GDP GROWTH BY PROVINCE 1994?2000
1.5.4 Consumer Wealth: GDP Per Capita by Province
Table 1.14 PER CAPITA GDP BY PROVINCE 1999/2000
1.5.5 Consumer Wealth: Concentration of Wealth by Province
Map 1.3 VALUE OF GDP PER CAPITA BY PROVINCE 2000
1.5.6 Consumer Wealth: The Major Cities
Table 1.15 LEADING CITIES KEY ECONOMIC INDICATORS 2000
1.5.7 Consumer Wealth: The Significance of Chinafs Accession to WTO
1.6 Households
1.6.1 Households: Overview of Household Conditions
1.6.2 Households: Total Households by Size
Table 1.16 NUMBER OF HOUSEHOLDS BY SIZE 1994?2000
1.6.3 Households: Total households by Urban/Rural Divide
Table 1.17 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION 1994?2000
1.6.4 Households: Income Earners Per Household
Table 1.18 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD 1994?1999
1.7 Employment
1.7.1 Employment: Number of Workers by Sector
Table 1.19 NATIONAL EMPLOYMENT BY SECTOR 1994?2000
1.7.2 Employment: Growth by Sector
Table 1.20 GROWTH IN EMPLOYMENT BY SECTOR 1994?2000
1.7.3 Employment: Workers by Gender
Table 1.21 TOTAL NATIONAL WORKFORCE BY GENDER 1994?2000
1.7.3 Employment: Workers by Habitation
Table 1.22 NATIONAL WORKFORCE BY HABITATION 1994?2000
1.7.4 Employment: Unemployment
Table 1.23 URBAN UNEMPLOYMENT RATES 1994?2000
1.8 Consumer Market
1.8.1 Consumer Market: Consumer Spending Trends
Table 1.24 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES 1994?2000
1.8.2 Consumer Market: Per Capita Consumer Expenditure
Table 1.25 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES 1994?2000
1.8.3 Consumer Market: Retail Sales and Consumer Spending
Table 1.26 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE 1994?2000
1.8.3 Consumer Market: Urban Income and Spending Compared
Table 1.27 URBAN AVERAGE ANNUAL INCOME AND EXPENDITURE 1994?2000
1.9 Consumer Trends
1.9.1 Consumer Trends: Consumer Response to Political Change
1.9.2 Consumer Trends: Consumer Response to Economic Change
1.9.3 Consumer Trends: Changes in Lifestyle Expectation
Livelihood
Housing
Possessions
Travel
Entertainment
Purchasing Influences
Taboos

2 THE HOME IMPROVEMENTS MARKET
2.1 Total Market
2.1.1 Total Market: Market Value
Table 2.1 TOTAL MARKET FOR HOME IMPROVEMENT 1994-2000
2.1.2 Total Market: Market by Sector
Table 2.2 TOTAL HOME IMPROVEMENT & FURNISHINGS MARKET BY BROAD SECTOR 1996-2000
2.1.3 Total Market: Market Breakdown
Table 2.3 HOME IMPROVEMENT MARKET PERCENTAGE BREAKDOWN BY BROAD SECTOR 1996-2000
2.1.4 Total Market: Market Growth by Sector
Table 2.4 HOME IMPROVEMENT MARKET PERCENTAGE BREAKDOWN BY BROAD SECTOR 1996-2000
2.2 Market Sectors
2.2.1 Market Sectors: DIY Products
Table 2.5 TOTAL MARKET FOR DIY PRODUCTS 1994-2000
2.2.2 Market Sectors: Home Furniture
Table 2.6 TOTAL MARKET FOR HOME FURNITURE 1994-2000
2.2.3 Market Sectors: Toilet & Bathroom Ceramics
Table 2.7 TOTAL MARKET FOR TOILET & BATHROOM CERAMICS 1994-2000
2.2.4 Market Sectors: Decorative Home Lighting
Table 2.8 TOTAL MARKET FOR DECORATIVE HOME LIGHTING 1994-2000
2.2.5 Market Sectors: Carpets & Floor Coverings
Table 2.9 TOTAL MARKET FOR CARPETS & FLOOR COVERINGS 1994-2000
2.2.6 Market Sectors: Household Textiles & Soft Furnishings
Table 2.10 TOTAL MARKET FOR HOUSEHOLD TEXTILES & SOFT FURNISHINGS 1994-2000
2.3 Market Parameters
2.3 1 Market Parameters: Home Ownership
2.3.2 Market Parameters: Per Capita Living Space
Table 2.11 PER CAPITA NET LIVING SPACE BY PROVINCE 2000
2.3.3 Market Parameters: Total Residential Floor Space
Table 2.12 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE 2000
2.3.4 Market Parameters: Total Residential Floor Space
Table 2.13 TOTAL LIVING SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE 2000
2.3.5 Market Parameters: Household Expenditure on Home Improvement by Major City in China
Table 2.14 AVERAGE HOUSEHOLD SPENDING ON HOME IMPROVEMENT BY HOMEOWNERS IN CHINAfS MAJOR CITIES 1995-1998
2.4 Prices
2.4.1 Prices: Retail Price Indices
Table 2.15 RETAIL PRICE INDICES BY BROAD SECTOR 1994-1999
2.5 Outlook
2.5.1 Outlook: Forecast Trends
2.5.2 Outlook: Forecast Total Market
Table 2.16 FORECAST TOTAL MARKET FOR HOME IMPROVEMENTS & FURNISHINGS IN CHINA 2000-2005
2.6 Current Issues
2.6.1 Current Issues: Legislation
2.6.2 Current Issues: The Furniture Manufacturing Industry
2.6.3 Current Issues: Paint
2.6.4 Current Issues: Plastic Home Improvement Products
2.6.5 Current Issues: Towards A Chinese Style
2.6.6 Current Issues: Clustering of Home Improvement & Furnishings Specialists
2.6.7 Current Issues: The Growth of New Fully-Furnished Apartments
2.6.8 Current Issues: Home Improvement Services
Table 2.17 TOTAL MARKET FOR HOME IMPROVEMENT SERVICES 1994-2000

3 MARKETING AND DISTRIBUTION
3.1 Marketing
3.1.1 Marketing: Trends
3.2 Marketing: Consumer Profiles
3.2.1 Urban Consumers
3.2.2 Rural Consumers
3.3 Distribution & Retail
3.3.1 Distribution: Wholesale Distribution
3.3.2 Distribution: Retail Sales by Outlet

4 SWOT ANALYSIS
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats

5 COMPANY PROFILES
5.1 B&Q
5.1.1 B&Q: Company Details
5.1.2 B&Q: Company Background
5.1.3 B&Q: China-based Activities
5.1.4 B&Q: Financial Results
Table 5.1 KINGFISHER PLC: FINANCIAL RESULTS 1999/2000*
5.1.5 B&Q: Future Strategy
5.2 Club 8 Mobler Company A/S
5.3 The Home Depot Inc.
5.3.1 Home Depot: Company Details
5.3.2 Home Depot: Company Background
5.3.3 Home Depot: China-Related Activities
5.3.4 Home Depot: Financial Summary
Table 5.2 HOME DEPOT: FINANCIAL RESULTS 1998/1999
Table 5.3 HOME DEPOT: FINANCIAL RESULTS 2000
5.4 IKEA
5.4.1 IKEA: Company Details
5.4.2 IKEA: Company Details
5.4.3 IKEA: China-Related Activities
5.4.4 IKEA: Financial Results
Table 5.4 IKEA: FINANCIAL RESULTS 1999/2000*
5.4.5 IKEA: Future Strategies
5.5 Komeri
5.5.1 Komeri: Company Details
5.5.2 Komeri: Company Background
5.5.3 Komeri: China-Related Activities
5.5.4 Komeri: Financial Summary
Table 5.5 KOMERI: FINANCIAL RESULTS 1998-2000*
5.6 Metro AG
5.6.1 Metro: Company Background & Chinas Activities
5.6.2 Metro: Company Background & China Activities
5.7 OBI Group
5.8 Sentry Hardware
5.9 Shanghai Number Nine Department Store Company Ltd
5.10 Tianjin Building Materials Corporation
5.11 Zhejiang Zhongnan Architectural and Decoration Engineering Group
5.12 Zhenhai Group

6 CONTACTS
6.1 Trade Associations
6.1.1 China Chain Store & Franchise Association (CCSFA)
6.1.2 China National Furniture Association (CNFA)
6.1.3 China Institute of Interior Design
6.1.4 China Building Decoration Association

7 RELEVANT TRADE FAIRS & EXHIBITIONS
7.1 China International Floor Coverings and Carpet Fair
7.2 North National Building Decoration Materials & Bathroom Fixtures Exhibition
7.3 Building Decoration Materials, Bathroom Fixtures (Xiamen) Trade Fair
7.4 China International Building & Decoration Exposition
7.5 International Trade Fair for Floor Covering
7.6 Zhengzhou International Building Materials & Interior Decoration & Hotel Necessities Exhibition
7.7 China International Building & Decoration Expo (BATIMAT China)
7.8 Floor Coverings China
7.9 Kitchen & Bath China
7.10 Housing Decoration Design & Service Shanghai
7.11 Lighting China
7.12 China (Shenzhen) International Building & Decorating Material Exhibition
7.13 China International Building & Decoration Fair
7.14 China International Construction, Decoration Materials & Hotel Facility Exhibition
7.15 Changchun International Construction & Window, Interior Decoration Expo
7.16 China Building Decorative Materials & Hotel Equipment Show
7.17 National Interior Decoration Show
7.18 China Shenyang Building decorative Materials & Hotel Equipment Trade Show
7.19 World Well-Known Brand-Sanitary Ware, Kitchen Equipment & Ceramics Exhibition
7.20 Building China ? International Exhibition on Building Materials, Building Services & Interior Decoration