WEST EUROPEAN DIY MULTIPLES Market Report 2002

INTRODUCTION and OVERVIEW 

AMA Research have published a report on the DIY Market in the key Western European countries:

• GERMANY
• FRANCE
• BELGIUM/NETHERLANDS

Analysis of each market includes:

• Market Data - size, trends and forecasts
• Product Mix - overview of key product sectors
• Supply Structures - major DIY Multiples, shares, structures, buying groups.
• Country Profile - socio-economic background, construction data.
• Information Sources - major DIY Multiples, government statistics, websites etc.

The DIY market remains fragmented in most European countries, but there are now an increasing number of international companies, such as Kingfisher, though none have a significant Pan-European presence as yet. As the market for DIY products becomes more international in nature, opportunities for multi-national organisations will arise, both in the UK and in other countries around Europe. AMA are specialist researchers and publishers of market reports in DIY and home improvement products and have published a range of reports in these sectors - Kitchens, Heating, Bathrooms, Garden, Insulation, Landscaping, Paint, Wallcoverings, Hardware, Tools, Tiles and Security etc.

REPORT CONTENTS

Report for FRANCE, GERMANY & BELGIUM/NETHERLANDS include the following:

COUNTRY PROFILE

• Review of key economic data - economic growth, consumer spending, inflation, population size, distribution and age mix, future prospects
• Construction and consumer spending review - housing/non-housing, new build/repairs and maintenance - recent trends and forecasts, influencing factors.
• Trading issues - language, EURO introduction, product standards, electrical exhibitions, trade magazines etc.

MARKET SIZE/PRODUCT MIX

• Overview of EU DIY market - market size, share by major country, recent trends, forecasts for 2002-03.
• Analysis of DIY market by country - market size 1998-2004 - factors influencing market growth.
• Review of product mix - key product sectors of DIY market - share by major sector, trends.
• Future prospects for market - key factors influencing trends.

SUPPLY & DISTRIBUTION

• Review of major suppliers within each country, market shares, numbers of branches, recent trends, major buying groups, independents.
• Review of supply structure - level of fragmentation in market, role of multi-national DIY groups. Future changes in supply - acquisitions, organic expansion.
• Growth of e-commerce - influence on supply structure.

Also includes a database of information sources - government information, major merchants, buying groups, trade associations, trade journals, exhibition organisers etc.