The Housebuilding Market UK 2005 Focusing On Bathroom And Shower Products

Table of Contents

1. INTRODUCTION 7

3. ECONOMIC ENVIRONMENT 12

• 3.1 GENERAL 12
• 3.2 GDP GROWTH 12
• 3.3 INTEREST RATES & INFLATION 13
• 3.4 UNEMPLOYMENT 14
• 3.5 HOUSEHOLD CONSUMPTION, EARNINGS & SPENDING 15
• 3.6 STERLING 16
• 3.7 CONSTRUCTION 16
• 3.8 POPULATION PROFILE 18
• 3.9 AVERAGE SIZE OF HOUSEHOLDS 18

4. THE NEW HOUSING MARKET 20

• 4.1 DEFINITION 20
• 4.2 MARKET SIZE 20
• 4.3 HOUSING STARTS 20
  • 4.3.1 Overall Figures 20
  • 4.3.2 The Sustainable Communities Plan 22
  • 4.3.3 Regional Housebuilding Starts 23
• 4.4 HOUSING COMPLETIONS 27
  • 4.4.1 Overall Figures 27
  • 4.4.2 Private Sector 29
  • 4.4.3 Public sector 30
  • 4.4.4 Registered Social Landlords (RSLs) 30
• 4.5 VALUE OF HOUSEBUILDING 31
• 4.6 HOUSE PRICES 32
  • 4.6.1 Average Price of New Dwellings 32
  • 4.6.2 Average Selling price of All Dwellings 34
• 4.7 HOUSE-MOVING MARKET 35
  • 4.7.1 Residential Property Transactions 35
  • 4.7.2 Mortgages 36
• 4.8 HOUSING STOCK 39
  • 4.8.1 Overall Housing Stock 39
  • 4.8.2 Housing Land Prices 40
  • 4.8.3 Household Tenure 42
  • 4.8.4 Dwelling Stock By Age 44

5. THE HOUSEBUILDERS 46

• 5.1 DEFINITIONS 46
  • 5.1.1 National Housebuilders 46
  • 5.1.2 Larger Regional Housebuilders 46
  • 5.1.3 Smaller Regional And Local Housebuilders 46
• 5.2 OVERALL MARKET 47
• 5.3 HOUSEBUILDERS MARKET SHARE 48
• 5.4 NATIONAL HOUSEBUILDERS COMPANY PROFILES 51
• 5.4.1 Key Company Indicators 51
• 5.5 REGIONAL & LOCAL HOUSE BUILDERS 59

6. BATHROOM PRODUCTS OVERALL MARKET TRENDS 68

• 6.1 OVERALL BATHROOM MARKET VALUE 68
• 6.2 OVERALL BATHROOM MARKET VOLUME 71
• 6.3 PRODUCT MIX 72
  • 6.3.1 Baths & Sanitaryware 73
  • 6.3.2 Showers 76
  • 6.3.3 Shower Enclosures 78
  • 6.3.4 Brassware 80

7. NEW BUILD MARKET FOR BATHROOM PRODUCTS 82

• 7.1 BATHROOM TRENDS IN NEW BUILD 82
  • 7.1.1 Overall Housing Trends 82
  • 7.1.2 Bathroom Pods (Volumetric Prefabrication Modules) 83
• 7.2 NEW BUILD MARKET SIZE AND TRENDS 85
• 7.3 PRODUCT MIX BY SECTOR 89
  • 7.3.1 Main Bathrooms 89
  • 7.3.2 En-Suite Bathrooms 96
  • 7.3.3 Cloakrooms 103
• 7.4 SUMMARY OF THE NEW BUILD MARKET FOR BATHROOM AND SHOWER PRODUCTS 105

8. BUYING AND SPECIFICATION PROCESS FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 108

• 8.1 OVERVIEW OF BUYING AND SPECIFICATION 108
• 8.2 SPECIFICATION OF BATHROOM PRODUCTS 108
  • 8.2.1 Technical Specification 108
  • 8.2.2 Brand Specification 110
  • 8.2.3 Responsibility For Installation 111
  • 8.2.4 Purchasing Responsibility 111
  • 8.2.5 Source of Purchase 112
• 8.3 FACTORS INFLUENCING CHOICE 114

9. FUTURE PROSPECTS 116

LIST OF TABLES AND CHARTS

• CHART 1 HOUSEBUILDING COMPLETIONS 1996-2008 8
• TABLE 2 TOTAL MARKET FOR BATHROOM & SHOWER PRODUCTS IN NEW BUILD HOMES BY SECTOR 2004 BY VALUE (｣ MILLION MSP) 10
• CHART 3 INTEREST RATES AND INFLATION (CPI) FROM 1990-2006 14
• CHART 4 PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2006 15
• CHART 5 VALUE OF CONSTRUCTION OUTPUT NEW WORK 1994-2004 (｣ BILLION) 17
• TABLE 6 HOUSING STARTS 1996-2008 IN GREAT BRITAIN BY SECTOR (000) 21
• TABLE 7 PRIVATE HOUSE BUILDING STARTS 1998-2004 -- GB REGIONS BY VOLUME (000) 24
• TABLE 8 HOUSEBUILDING STARTS FOR THE PRIVATE SECTOR - GREAT BRITAIN BY REGION 1998-2004 % INCREASE/DECREASE 25
• TABLE 9 PUBLIC SECTOR* HOUSE BUILDING STARTS 1998-2004 -- GREAT BRITAIN REGIONS BY VOLUME (000) 26
• TABLE 10 HOUSE BUILDING COMPLETIONS 1995-2008 -- GREAT BRITAIN (000 DWELLINGS) 27
• CHART 11 MIX OF NEW HOUSING COMPLETIONS IN GREAT BRITAIN BY SECTOR 1980-2004 (%) 29
• TABLE 12 UK VALUE OF HOUSEBUILDING -- CONTRACTORS OUTPUT AT CURRENT PRICES (｣ MILLION) 1993 - 2004 31
• TABLE 13 AVERAGE PRICE OF NEW DWELLINGS 1993 -- 2003 (｣000) 33
• CHART 14 THE AVERAGE PRICE OF NEW DWELLINGS AT CONSTANT (1998) PRICES -- 1995 TO 2003 34
• TABLE 15 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1997-2003 (000) 35
• TABLE 16 GROSS MORTGAGE LENDING BY TYPE OF ADVANTAGE 1997-2004 37
• TABLE 17 AVERAGE ADVANCES BY ALL MORTGAGE LENDERS ON NEW DWELLINGS 1997-2004 (｣000) 38
• TABLE 18 STOCK OF DWELLINGS IN GREAT BRITAIN 1971-2004 39
• TABLE 19 AVERAGE PRICE OF PRIVATE SECTOR HOUSING LAND IN ENGLAND AND WALES 1993 -- 2003:- (｣000) 41
• TABLE 20 HOUSEHOLD TENURE DISTRIBUTION IN GREAT BRITAIN 1992 TO 2004 43
• CHART 21 MIX OF STOCK OF DWELLINGS BY AGE 2004 -- ENGLAND 44
• TABLE 22 NHBC REGISTERED BUILDERS BY NUMBER OF UNITS STARTED 1998-2004 47
• TABLE 23 MARKET SHARE OF THE LEADING HOUSEBUILDERS BY VOLUME 2004 49
• CHART 24 UK BATHROOM AND SHOWERS MARKET 1996-2008 BY VALUE ｣ MILLION AT MSP 68
• TABLE 25 UK BATHROOM & SHOWER MARKET BY VALUE (｣ MILLION MSP) 1998 - 2008 70
• TABLE 26 TOTAL UK BATHROOM & SHOWER PRODUCTS MARKET BY VOLUME (000S) 71
• CHART 27 MARKET MIX OF BATHROOM & SHOWER PRODUCTS 2004 BY VALUE 72
• CHART 28 PERCENTAGE OF NEW HOMES INCLUDING EN-SUITES 1996-2004 (%) 85
• CHART 29 VOLUME OF NEW BUILD BATHROOM INSTALLATIONS BY TYPE 2004 (000S) 86
• CHART 30 % SHARE OF TOTAL BATHROOM INSTALLATIONS BY TYPE OF BATHROOM IN 2004 BY VOLUME 87
• CHART 31 NEW BUILD MAIN BATHROOM MARKET VOLUME BY PRODUCT IN 2004 90
• CHART 32 NEW BUILD MAIN BATHROOM MARKET VALUE BY PRODUCT IN 2004 (｣ MILLION AT MSP) 92
• CHART 33 MIX OF BATHROOM PRODUCTS USED IN NEW BUILD MAIN BATHROOMS IN 2004 BY VALUE (｣ MILLION AT MSP) 93
• TABLE 34 PRODUCT MIX OF SHOWERS IN THE MAIN BATHROOM OF NEW BUILD PROPERTIES IN 2004 BY VOLUME 94
• TABLE 35 MIX OF SHOWERS USED IN THE MAIN BATHROOM IN NEW BUILD PROPERTIES IN 2004 BY VALUE (｣ MILLION AT MSP) 95
• CHART 36 PRODUCT MIX IN EN-SUITE BATHROOMS IN NEW BUILD PROPERTIES IN 2004 BY VOLUME 97
• TABLE 37 PRODUCTS INSTALLED IN NEW BUILD EN-SUITE BATHROOMS IN 2004 98
• CHART 38 VALUE OF BATHROOM PRODUCT USED IN EN-SUITE BATHROOMS IN 2004 - (｣M MSP) 99
• CHART 39 MIX OF EN-SUITE BATHROOM PRODUCTS BY INDIVIDUAL SECTOR IN 2004 BY VALUE (｣ MILLION AT MSP) 100
• TABLE 40 MIX OF SHOWER TYPES USED IN NEW BUILD EN-SUITE BATHROOMS 2004 BY VOLUME (000S) 101
• TABLE 41 MIX OF SHOWERS TYPES USED IN NEW BUILD EN-SUITE BATHROOMS IN 2004 BY VALUE (｣M MSP) 102
• TABLE 42 PRODUCTS USED IN NEW BUILD DOWNSTAIRS CLOAKROOMS IN 2004 BY VOLUME (000S) 104
• TABLE 43 VALUE OF PRODUCTS USED IN DOWNSTAIRS CLOAKROOMS IN 2004 (｣M MSP) 104
• TABLE 44 TOTAL MARKET FOR BATHROOM & SHOWER PRODUCTS IN NEW BUILD HOMES BY SECTOR 2004 BY VALUE (｣ MILLION MSP) 105
• CHART 45 THE TOTAL MARKET FOR NEW BUILD BATHROOM AND SHOWER PRODUCTS 2004 BY VALUE (｣ MILLION AT MSP) 106
• CHART 46 THE TOTAL MARKET FOR NEW BUILD BATHROOM IN 2001 AND 2004 BY SECTOR VALUE (｣ MILLION AT MSP AND % CONTRIBUTION TO NEW BUILD VALUE) 107
• TABLE 47 RESPONSIBILITY FOR TECHNICAL SPECIFICATION OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 2004 109
• TABLE 48 RESPONSIBILITY FOR BRAND SPECIFICATION OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 2004 110
• TABLE 49 RESPONSIBILITY FOR PURCHASE OF BATHROOM AND SHOWER PRODUCTS IN NEW BUILD 2004 112
• CHART 50 MAJOR SOURCES OF PURCHASE FOR BATHROOM PRODUCTS 2004 113