The HOUSEBUILDING Market UK Report 2007: A Focus on Bathroom and Shower Products

Abstract

AMA Research has published the sixth edition of their “Housebuilding Market - Focus on Bathroom & Shower Products - UK 2007” report. The new edition of this report reviews the recent developments in the housebuilding market, in addition to the overall bathroom and shower market, followed by a review of bathroom and shower products in new build homes. The following product sectors are included: baths, sanitaryware, shower controls, shower enclosures and trays, bath screens and brassware.

Key areas included in the report:-

• Detailed Assessment of the Housebuilding Market - Housing completions, key influences, legislation and forecasts.
• Profiles of the Main Housebuilders - Market shares, positioning, turnover, volume of completions.
• Overview of the Bathroom and Shower Products Market - Market size in value and volume, product mix, product trends.
• Performance of Bathroom and Shower Products in New Build Homes - Overall market size in value and volume and by area of application (main bathroom, en suite, cloakroom), in addition to key product trends by application.
• Buying and Specification Process - Review of factors influencing choice of product, responsibility for purchasing and installation.

Areas of particular interest:-

• Increased mixed use development on brownfield sites, with commercial developers and construction companies becoming more prominent.
• Lower levels of en suite and cloakroom installations in 2006, due to the higher proportion of apartments, smaller average dwelling size and lower average number of bedrooms per home.
• Overall market value has been supported by the installation of higher quality products.
• Growth of mixer brassware, e.g. taps and showers, as high-pressure heating systems are now commonly installed in new build homes.

Key areas of coverage include:-

HOUSEBUILDING MARKET

• New housing completions - Overall figures and trends with forecasts of future developments. Analysis of the change in the mix of housebuilding completions by type of dwelling (houses/flats).
• Key influences on the housebuilding market - Sustainable Communities Plan, Barker Review of Housing Supply, Planning System and Affordable Housing.
• Other influences - House moving market, Stock of existing dwellings and Household tenure.

HOUSEBUILDERS

• Overview of the overall market, with recent mergers and acquisitions. Market shares of the main housebuilders.
• Review of major national housebuilders - Market positioning, turnover, volume of completions, average selling prices, percentage of completions on brownfield sites, involvement in the affordable housing sector.
• Review of regional and local housebuilders - Market positioning, regional coverage, turnover.
• Role of key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Role of key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.
• Influencing criteria for housebuilders when choosing a manufacturer.

HOUSEBUILDING MARKET

• New housing starts and completions - trends since 1990, review of market volatility in recent years, forecast, analysis by region.
• Analysis by sector - private sector, Local Authority, Housing Associations, changing market mix, factors influencing the market, future trends, value of housebuilding output by sector.
• Market structure - stock of buildings in UK, ownership structure, average household number, housing stock by age of dwelling, etc.

BATHROOM AND SHOWER PRODUCTS MARKET IN NEW HOMES

• Overall market size and trends. Key factors influencing the market. Overall mix of sales by product sector.
• Overview of the performance of the main product sectors by area of application, e.g. main bathroom, en suite and cloakroom.
• Market size by volume and value and product trends within main bathrooms, en suites and cloakrooms.

DATABASE

• Key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.