Abstract
On the 4 August 2008, AMA Research will publish the Seventh Edition of the
report ' DIY Multiples Market - UK 2008-12' . This report incorporates
original input and primary research and represents an up-to-date and
comprehensive review of the DIY multiples market. The UK DIY multiples market
has experienced difficult trading conditions during 2005 & 2006, affected by
lower levels of growth in the housing market and static levels of consumer
confidence. The market returned to growth in 2007, buoyed by positive weather
conditions over the key Easter trading period but 2008 has proved much more
difficult.
The Report includes:
- A DETAILED ASSESSMENT OF THIS & 7 BILLION MARKET - including
analysis of recent trends, the current situation and prospects for future
growth.
- IN-DEPTH ANALYSIS OF THE KEY COMPANIES - including recent
developments, store numbers and financial analysis.
- ANALYSIS BY PRODUCT GROUP - DIY multiples' share and participation
within the following product sectors:
- Garden & Leisure
- Furniture & Kitchens
- Building Materials
- Hardware & Housewares
- Lighting & Electrical
- Decorating
- Window & Floor Coverings
- Other Products
Key points of particular interest:
- Forecasts for 2008 and 2009, through to 2012.
- The increase of the ' Get Someone In' trend. Can this trend be
sustained in the face of deteriorating consumer confidence?
- The increased feminisation of the DIY market, with a greater
emphasis now placed on home enhancement products.
- Greater competition in the DIY market from rival retailers.
How much of a threat is this to the established DIY multiples?
Key areas covered in the report include:
THE MARKET
- DIY Multiples Market - the market size in value terms from
2002-2007, with forecasts through to 2012.
- The development of the market in recent years, including market
background as well as the current situation.
- Key trends affecting the market, including the rise of ' Get Someone
In' , the housing market, the growth of ' green' issues and products and the
changing customer profile of the DIY multiples.
THE MULTIPLES
- Major companies - turnover, product mix, recent developments.
- Other significant DIY multiples - who they are, their turnover key
characteristics and recent developments.
- Market shares of major DIY multiples, including how this has
developed in recent years.
- Financial analysis - including operating profitability, stock
turnover and sales per square meter analysis of major companies.
- Store numbers - development of store numbers by company, as well as
details of planned store developments and network expansion.
- Company positioning - a simple, graphical representation of the
major multiples market position in relation to one another.
- Strengths and weaknesses of current DIY multiples' operations.
- Threats to DIY multiples' dominant market position from competitive
channels.
- Purchasing procedures and the Range Review process.
PRODUCTS
- Overall product mix of DIY multiples and how this has developed in
recent years.
- DIY multiples' overall share of market by product sector, allowing
their relative strength to be assessed.
- Market sizes and recent trends for each of the 8
product sectors detailed above.
- The mix of products within each key product sector.
- The role of DIY multiples in the distribution of each product
sector - in which areas are they strong, in which areas are they
weaker?
FUTURE PROSPECTS
- Housing Market Forecasts - Housing transactions, Domestic RMI
activity and New Housebuilding, and their potential impact on the DIY
multiples market.
- Key economic influences and their growth prospects.
- Forecasts for DIY Multiples market growth from 2008-2012.
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