Abstract
Report Scope and Methodology
This report examines China' s macroeconomic trends, investment environment,
living room furniture industry structure and capacity, production and demand,
market consumption trends, distribution channels and principal industry
participants. Longterm forecasts for living room furniture production and
demand are included. The report contains 81 tables and charts. Key producers
are profiled. Top Chinese living room furniture producers are listed in the
producer directory section.
Most primary and secondary research was done in China in order to access
up-to-date government regulations, market information and industry data. Data
was collected from the Chinese government publications, Chinese language
newspapers and magazines, Chinese furniture associations including Chinese
living room furniture associations, local governments' light industry bureaus,
furniture industry publications, and our in-house databases. Interviews were
conducted with Chinese industry experts, university professors, and living
room furniture producers in China.
Historical data include 1996, 2001 and 2006. Longterm development trends are
projected to the years 2011 and 2016. Economic models and quantitative methods
are applied in this report to project market demand and industry trends.
Metric system is used and values are presented in either Yuan (RMB, current
price) and/or US dollars. Exchange rate for 2006 is based on the annual
average rate (7.8 Yuan per US dollar). The word "demand" is used
interchangeably with "consumption". Totals may not add due to rounding.
Executive Summary
China has experienced over two decades of high economic growth, which has been
stimulated by the consecutive increases of industrial output, consumer
consumption and capital investment. China' s GDP has been growing at 11% per
annum. National industrial output has been advancing at 10.3% annually and
will continue to sustain a strong growth into the next decade. The
fast-growing middle class is creating an enormous consumer society. As the
fastest-growing economy in the world, the emerging market has attracted the
attention of investors and corporations around the world for the last two
decades.
To deepen the reform of state-owned enterprises is a long-term task and needs
great efforts. The reform of state-owned economy has witnessed rapid changes
in both economic and social aspects. The introduction of foreign advanced
technology and capitals will continue to be favored by the Chinese government
and business community. New ways will be adopted to utilize foreign
investment, including mergers, acquisition, and investment funds and
securities investment. China will continue to improve its investment
environment in the areas of legal system, intellectual property protection,
foreign trade and investment regulation, infrastructure and financial system.
China is the second largest foreign investment recipient after the United
States in the world today. Given its vast market, the country provides
tremendous opportunities for investment and trade both for the present and
future.
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