Abstract
INTRODUCTION
Report Scope and Methodology
This report examines China' s macroeconomic trends, investment environment,
fast food industry assessments, sales volumes and forecasts, market
consumption trends by different regions, distribution channels and principal
industry participants. Longterm forecasts for major fast food production and
demand are included. The report contains more than 50 tables and charts. Key
producers are profiled and top Chinese fast food producers are listed in the
producer directory section.
Most primary and secondary research was done in China in order to access
up-to-date government regulations, market information and industry data. Data
were collected from the Chinese government publications (including from
National Bureau of Statistics of China, China Population Information and
Research Center and so on), Chinese language newspapers and magazines, fast
food industry publications, and our in-house databases. Interviews were
conducted with Chinese industry experts, university professors, and fast food
producers in China.
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