Abstract
“Indoor base stations could enable existing and new mobile operators to
provide the enterprise market with enhanced coverage, new services and
attractive pricing of indoor mobile services. We show how to achieve a viable
business case.”Dr Alastair Brydon, Analysys Associate
The enterprise market presents an important revenue opportunity for mobile
operators. However, the provision of indoor services is currently a major area
of weakness. Mobile operators are increasingly threatened by the WLAN
community' s development and deployment of dual-mode services, which are
tempting enterprises with the promise of reduced expenditure on traditional
telecoms. The report shows how the introduction of indoor base stations -
picocells and femtocells - could allow mobile operators to fight back. The
report assesses the business case for the deployment of indoor base stations
in enterprises, for a number of scenarios. Although indoor base station
deployment in the enterprise market is embryonic, the report reviews early
service implementations by mobile operators, and identifies actions that
mobile operators and indoor base station vendors must take in order to make
the most of opportunities in the enterprise market.
The Business Case for Picocells and Femtocells in the Enterprise Market answers your key questions:
- What are enterprises' key requirements for indoor services?
- What can be learnt from early movers that are already deploying indoor
base stations?
- What are the key elements of the MNO business case for indoor base
stations? What is the quantitative business case for a number of deployment
scenarios? What user densities and ARPU levels are necessary in order to
achieve an adequate financial return?
- How can improvements in transmission costs improve business case viability?
- Given that picocells represent an immediate deployment option, is there a
role for femtocells in the enterprise market and, if so, how and when?
- What are the critical ingredients, over and above the deployment of indoor
base station equipment, needed for success?
- How should MNOs compete against emerging WLAN services that use dual-mode
handsets?
- What actions should MNOs and indoor base station vendors take in order to
seize the opportunities for indoor base stations in the enterprise market?
Who should read this report:
- Existing mobile network operators: senior executives and enterprise
solution managers, in order to understand the business case for picocells and
enterprise in the enterprise market and to identify target market segments
- Low-power GSM licence holders: senior executives and product
managers, in order to assess the opportunity and understand the key
requirements that will be needed to target enterprises with indoor service
solutions based on picocells
- Indoor base station vendors: senior executives and product
managers, in order to identify key product requirements and how they should
support mobile operators to address the enterprise market
- Analysts and investors: in order to understand the potential for
picocells and femtocells in the enterprise market.
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