Abstract
“VoIP has become mainstream and customers of all kinds are deploying
hosted and managed VoIP services to make their voice networks more flexible
and solve their business communications problems. Unified communications are
not a priority for many of them.” Margaret Hopkins, Analysys
Associate
VoIP is now accepted by businesses as the way forward for voice
infrastructure; whenever a new system is required, both in-house and hosted
VoIP solutions will be considered. While a number of providers, notably BT,
have been offering outsourced VoIP services for some time, the market is still
getting established and there are a wide variety of providers and an even
wider variety of types of offering. Customers range from large multinationals
to the smallest start-up. Marketing strategies vary from those that boast the
exciting new features of unified communications to those that emphasise a
simple message about flexible phone systems.
The report looks at outsourced VoIP systems for medium and large businesses,
the problems the systems aim to solve and how the offerings available succeed
in providing solutions. It identifies nine success factors for service
providers entering this market. The report also provides forecasts for spend
on VoIP voice calls and connection, equipment and management services for
France, Germany, Italy, Spain, Sweden, the UK and Western Europe from 2007 to
2012.
Success Factors for Hosted and Managed VoIP in Europe answers your key questions:
- What do businesses want from VoIP?
- What drives businesses to consider hosted or managed VoIP services?
- What types of problem can VoIP help businesses to solve?
- How are service providers offering VoIP solutions?
- How big is the market for hosted VoIP?
- Which customers want CPE-based services?
- What are the characteristics of a successful outsourced VoIP service?
- Will shared-platform IP Centrex or hosted iPBXs be the preferred model?
- Which types of business will prefer which solution?
- What is the best route to market - a distributed channel strategy or a
centralised call-centre approach?
- Is it essential to include the IP access with the VoIP service?
Who should read this report
- Fixed operators: that want to maintain their Centrex and PBX
business as users move to VoIP.
- Non-facilities based service providers: that are offering hosted VoIP
services directly to end users or to telecom service providers.
- Systems integrators: that are considering offering VoIP solutions
as part of their corporate IT package.
- Vendors: that want to understand what will drive take-up of their VoIP
products and which technologies are most likely to be deployed.
- Mobile operators: that want to maximise their share of the
enterprise voice market and be prepared to counter encroachment by fixed
operators offering FMC voice solutions.
- End users (corporate telecoms managers): telecoms managers and CIOs
who want a concise overview of what hosted and managed VoIP technologies can
offer them.
- Bankers: that want to understand the potential market for
outsourced VoIP solutions and which are the most promising areas
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