Pay TV in Western Europe: market sizings and forecasts 2005-2013

“The adoption of hybrid IPTV/DTT services will be driven by a combination of factors: the presence of a dominant pay-TV provider; the proliferation of multi-play strategies; latent broadband growth; and the move towards analogue switch-off dates. In the longer term, a gradual migration to a linear IPTV platform will be seen, as residential FTTB networks are deployed”, Richard Hadley, Senior Analyst

Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides a detailed breakdown of pay-TV households and spend in Western Europe by service platform and subscription type. The Excel data tables of forecasts make this report ideal for those who want detailed estimates for particular countries, market segments, technologies or services. The data will be accompanied by a slide pack containing information on methodology, definitions and assumptions, along with 30 minutes of analyst support.

Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides data for your key questions:

• What is the size of the opportunity for telecom operators in the pay-TV market? How will this differ from market to market?
• Can cable operators maintain their share of the pay-TV market in light of increasing multi-play competition?
• How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What are the prospects for PPV/VoD spend?
• Will spend on premium subscriptions continue to drive overall pay-TV spend?
• What impact will analogue TV switch off and DTT adoption have on the pay-TV market?

Forecasts of total spend, service penetration, and ASPS (average spend per site) are presented for Western Europe as a whole, as well as seven individual countries and one region:

• France
• Germany
• Ireland
• Italy
• Netherlands
• Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
• Spain
• United Kingdom.

The number of pay-TV households, spend and ASPS are broken down by the following service platforms:

• DTH
• Analogue CATV
• DCATV
• IPTV
• Hybrid IPTV/DTT
• DTT
• Other broadcast technologies.

Pay-TV households are also divided into three types of subscriptions:

• Basic
• Family
• Premium

.....while pay-TV spend is also split by the following categories:

• Basic subscription
• Family subscription
• Premium subscription
• PPV/VoD services.

Who should read this report?

• Satellite and cable TV operators: develop a view of how the competitive landscape is changing and how emerging service platforms can have an impact on customer spend and adoption.
• Telecom operators: quantify the market opportunity for IPTV and hybrid IPTV/DTT services and discover whether pay-TV spend can compensate for decline in telecoms retail revenue.
• Investors and analysts: understand the implications of increasing platform competition for the European pay-TV sector.
• Vendors: quantify the market opportunity for pay-TV services and learn where infrastructure investment is likely to grow.
• Regulators and policy makers: assess the impact of analogue TV switch-off on the pay-TV market.