Forecasts for Enterprise Mobile Data Services in Europe

“Use of mobile email devices by executives has become the norm as a result of simple interfaces and fixed monthly charges. Mobile network operators can build on this success by offering additional managed services that run on the same devices, as long as they stick with the formula of simplicity and predictable charging”Margaret Hopkins, Analysys Associate

Forecasts for Enterprise Mobile Data Services in Europe provides a comprehensive overview of the enterprise mobile data market, which has significant growth potential. The report identifies drivers that will make this market take off, and discusses the obstacles that have inhibited it in the past. The report examines the potential market for applications; it evaluates the relative importance of horizontal applications, such as salesforce.com, vertical-sector applications, such as logistics and field-force automation, and the role of machine-to-machine communication using SIM cards.

Retail spend on mobile data services to 2013 is forecast for email, applications and mobile broadband, including spend on services, terminals, equipment and support, covering managed services and systems integration, resulting in over 4000 data points. The data annex shows numbers of individual users and user organisations, and spend in a number of categories, including:

• size of enterprise: large (500+ employees) or SME (0- 499 employees)
• country/region: France, Germany, Italy, Spain, Sweden, UK and Western Europe
• email, applications and mobile broadband
• devices
• support, including hosting, integration, maintenance and monitoring
• mobile network services
• ARPU
• spend per organisation.

Forecasts for Enterprise Mobile Data Services in Europe draws on in-depth interviews with prominent players in the market, and on enterprise procurement experience, to answer your key questions:

• What is driving the enterprise data services market?
• Which applications have the most potential for revenue growth?
• How can operators make the most of email and expand its usage?
• Which horizontal applications should be prioritised?
• How can applications be productised for a wider market?
• Which vertical market applications have most potential?
• How important are machine-to-machine communication and GPS?
• How should operators put together a managed applications offering?
• How should operators offer hosted applications?
• Who will be the most valuable partners?

• Mobile network operators who are planning their broadband enterprise mobile data strategies
• Potential data MVNOs who need to understand the business case and the risks involved
• Managed service providers who wish to expand their mobile data service provision
• Mobile software developers who need to find ways to gain traction in the market and expand their market share
• Wi-Fi network operators who are seeking to establish a role independent from the MNOs
• Corporate procurement managers who want to know the best way to roll out enterprise data services
• Financial sector analysts who need to understand the implications of new technology and the current market for enterprise mobile data services.