Abstract
“The time is right to develop a cohesive strategy for NFC-based
applications and to ensure that the relevant partnerships are in place to
maximise the benefits.“ Helen Nierinck, Analyst
Product overview
Contactless technologies are starting to allow mobile phones to offer a
variety of new applications, including payment, ticketing, physical access and
identity management. These technologies have the potential to deliver
significant benefits for all stakeholders in the payments value chain,
including MNOs, financial institutions and card associations, merchants,
mobile handset manufacturers and NFC chip manufacturers. The question for many
operators is not whether they will implement mobile proximity payment
solutions, but how and when. Navigating the complex business relationships
that underlie these transactions at the same time as dealing with technology
issues has proved challenging. Each market is unique in terms of the evolution
of its mobile payment services, but all face similar obstacles in the
evaluation and deployment of contactless solutions.
This report examines contactless payment systems in key Asian markets,
including Hong Kong, Japan, Malaysia and South Korea. It analyses the factors
that have contributed to their success, and considers the lessons that players
can learn from these markets and use to streamline the process from trial to
successful adoption in other developed markets.
Mobile proximity payments: scenarios for market development answers your key questions:
- Why has the deployment of contactless technologies in South-East Asia been
so successful?
- Is there a blueprint for NFC take-up that could apply to other markets?
- What are the possible scenarios for market development?
- What course of action should different stakeholders take?
Who should read this report
- Mobile network operators
- Financial service providers
- Card associations
- Mobile handset manufacturers
- NFC chip manufacturers
- Merchants
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