Abstract
“Our report cuts through the hype to quantify the real potential of
wireless broadband technologies over the next seven years, including the
customer numbers and revenue arising from HSPA, HSPA+, EV-DO, LTE and WiMAX in
each region of the world.”
Product overview
New wireless broadband technologies potentially offer operators the ability to
support a broad range of fixed and mobile services. Over 200 HSDPA networks
have already been launched worldwide, and future enhancements, in the form of
HSPA+ and LTE, will further enhance cellular capabilities. WiMAX offers an
alternative means of providing fixed and mobile broadband services,
potentially sooner than LTE. This report provides detailed global forecasts
for wireless broadband subscriber numbers, revenue and ARPU for the period
2008 - 2015. Forecasts are broken down by wireless broadband technology (HSPA,
HSPA+, EV-DO, LTE and WiMAX) and by region (Western Europe, developed Asia,
North America, Eastern Europe, rest of the Americas, rest of Asia and rest of
world). The report quantifies and discusses the relative importance of
cellular technologies and WiMAX, the overlooked opportunities from HSPA and
HSPA+, and the growing opportunities in developing markets.
Wireless broadband forecasts for 2008 - 2015: HSPA, HSPA+, EV-DO, LTE and
WiMAX answers your key questions:
- How many customers will broadband wireless technologies, including HSPA,
HSPA+, EV-DO, LTE and WiMAX, attract over the period 2008 - 2015? How much
revenue and ARPU will these technologies bring in?
- What is the current status of the various wireless broadband technologies,
and what will drive their adoption and uptake in each region?
- How will WiMAX compare with cellular broadband technologies, in terms of
take-up and revenue over the next seven years?
- How important will HSPA+ and LTE be for cellular broadband services?
- What will be the regional differences in take-up of wireless broadband
technologies?
- Is there a big opportunity for WiMAX in developed or developing regions?
Who should read this report
- Mobile network operators: Senior executives, technology and network
managers, to understand the likely timings of different wireless technologies
and the economies of scale that will apply to each technology.
- Handset and network equipment vendors: Senior executives and product
managers, to identify the size of the opportunity for wireless broadband
technologies and the mix of technologies that will emerge in different regions.
- Analysts and investors: Senior executives, to understand the relative
importance of different types of broadband wireless technology and to identify
the different opportunities in each region of the world.
- Regulators: Senior executives, to appreciate the probable role of
different wireless broadband technologies in their regions.
Authors
Dr Alastair Brydon and Dr Mark Heath are authors of more than 40
Analysys Mason reports, including: iPhone Shows the Way for Mobile TV;
Critical Ingredients of Mobile TV: femtocells and sideloading; 3G Network
Evolution from 2007 to 2012: HSPA+, LTE, WiMAX and femtocells; The Business
Case for Picocells and Femtocells in the Enterprise Market; Femtocells in the
Consumer Market: business case and marketing plan; How to Succeed with Fixed -
Mobile Convergence; The Acceleration of Fixed - Mobile Substitution in Western
Europe: facts and figures; Seizing the Opportunities from Enterprise Mobility;
The Future of the Global Wireless Industry: scenarios for 2007 - 12; The
World' s Top Ten Non-voice Services for Mobile Operators; Mobile Operator
Strategies for Fixed Broadband; The Business Case for WiMAX; and Forecasting
the Commercial Impact of Wireless VoIP in the USA and Western Europe.
Alastair is CEO of Sound Partners Ltd. Prior to joining Sound Partners, he
reported to Nokia' s European management team and worked with many of Nokia' s
customers to implement market firsts ranging from the introduction of prepaid
mobile tariffs to new mass-market content services. Previously, Alastair
worked in a number of roles for the BT Group, focusing on the evolution of
wireless services, networks and technologies. He also contributed to
international research and standardisation of GSM, DECT and 3G. Alastair holds
BSc and PhD degrees from UMIST, where he was awarded the IEE Prize for top
student.
Mark is Director of Research at Sound Partners Ltd. In the past, he held a
number of marketing and business development roles in Nokia, ultimately
becoming responsible for strategy and business development across Europe.
Previously, Mark was responsible for business planning at BT Cellnet in the
UK, after spending six years at BT in wireless systems research and
development. He holds BSc and PhD degrees from the University of Leeds,
winning the University prize for his research in telecoms. Mark also holds an
MBA, graduating as top student from Henley Management College.