Abstract
Definitions and Research Scope
Definitions
- C2C: C2C (Consumer To Consumer) in this report refers to the
business mode that enterprises provide Internet trading platform for users to
facilitate the commodity trade between users.
- C2C users: Users of C2C Website, including users who purchase or
sell commodity via C2C Website.
- C2C Market Size: The turnover of buyer and seller on the trading
platform of C2C service providers, not including offline trade and block trade
like house property.
- C2C Market Share: Major valuation method:
- 1. By turnover of C2C service providers;
- 2. By number of registered users of C2C service providers.
Research Scope
- Technical areas involved: New media of Internet.
- Companies involved: eBay, Taobao, Paipai, and 1pai.
- Countries and regions researched:Mainland China, not including
China' s Hong Kong, Macao and Taiwan region.
Research Approaches
This report analyzes the first-hand and second-hand market information by
qualitative and quantitative method. The main sources of the first-hand data
and information are in-depth interview with senior professionals of C2C
service providers, public information of the industry, published viewpoint of
senior experts of the industry, data and information released by the
government, relevant economic data, annual report and quarterly report of
enterprises, financial analysis reports of economic analysts, as well as
Internet information.
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