China leads the growth in installations of x86 servers in the Asia Pacific region with strong domestic demand fueled by SMEs, private corporations and state-owned enterprises. Our research addresses a number of key "China unique" issues that are vital to the success of your marketing, advertising, pricing and service strategies.
Report highlights include
- Purchases of locally made and in-house built x86 servers will be a very significant portion of the market.
- The demand for x86 servers in China will become still more robust in 2004 and we expect the country to be entering a new phase of IT growth in 2005 - 2006 as Chinese companies continue to expand their operations in Asia and the west for sales growth.
- Sales of servers priced at less than $25,000 will increase over 22% each year for the next 3 years.
- Challenges to vendors will be addressing the fact servers are increasingly seen as commodity products in China and price will continue to be the swing vote for purchasing decisions.
- Main drivers of growth will be file and print servers, email, business intelligence, and application development machines.
- Vendor challenges will building a sales model based on thin profits and large sales volume.
- When considering which server to purchase, China's IT managers rely far more on peer referrals and recommendations than trade show or advertising in business journals.
- China's IT manager's perception of the importance of an Intel vs AMD chips has narrowed significantly in the last year.
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