Abstract
"I cant wait till I move to the city... "
Digital Youth Market in China -- Trends and Insights into the New Frontier
New research from APRG provides a detailed understanding of the consumer behavior amongst Chinas youth for digital products such as PCs, digital music, Mobile phones, etc.
Chinas interactive entertainment market holds great potential. Be it MP3, Internet, mobile gaming and videos, Chinas youth will be the pioneers for adopting advanced digital home entertainment solutions and wireless gaming platforms.
Teens living in the big cities such as Beijing, Shanghai, and Wuhan are leading increasingly affluent lifestyles with a large amount of their allowances going towards digital entertainment products such as mobile communications, MP3 players, videos and Playstations.
- By the year 2020, China will have about 30 million unmarried males ages 15-34. Solid opportunity for digital media and gaming to occupy the evenings .
- The MP3 Audio market in China will continue to be very strong. We expect unit sales of 4 million units in 2005.
- Chinas online gaming and entertainment industry will continue to provide significant sales opportunities for content providers. We are estimating about 49 million gamers will be actively online by 2007.
Gain rapid understanding of the digital entertainment market in mainland China for the 15 - 25 year old youth market with this unique look at digital entertainment usage in China.
Partial List of Exhibits:
- Purchase Projections for MP3 Players
- Chinas youth perceptions on foreign brands such as Samsung, LG, Nokia, Sony, Apple
- Usage of media such as TV, Radio, Newspapers, Magazines in Chinas urban youth
- Average monthly spending on digital entertainment
- Hours of Internet usage per week - current and projected.
- Purchase plans for camera phones.
- Brand preferences for camera phones
- Peer to Peer SMS usage
- Mobile VAS Purchase Sources
- Monthly CD Purchases
- Mobile Ringtone Frequency of Purchase
- Time Spent Listening to Music Each Day
- Primary location where multi-player internet gaming is conducted
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