Abstract
After years of study and analysis, in December 2005 the regulatory agency in
the Philippines approved four major domestic carriers to provide
third-generation cellular services. Already, market leaders Smart
Communications and Globe Telecom are positioning themselves as front runners
in deploying the wireless technology.
This new research report provides an analysis of the coming 3G mobile
applications market in the Philippines. The future success of 3G in the
Philippines will depend upon network operators being able to offer content
that consumer's desire and are willing to pay for.
A few of the key questions
to be answered in the report include:
- Which 3G services will likely generate the greatest revenue?
- How does the Filipino consumer perceive some of more popular 3G
applications?
- What 3G applications are likely to succeed or fail in Philippines?
- How and where do Filipino consumers currently purchase 2.5 services?
APRG believes that operators must not simply focus on ringtones or
video-clips, but an array of media rich applications must be deployed to
capitalize on the different revenue streams available. And it is not just
network operators that will benefit from 3G services, but the games
developers, Application Service Providers, and leading content providers such
as media companies like ABS-CBN and GMA 7.
This report clarifies the potential market for 3G services in the Philippines
market, and explores, from a consumer point of view, the likely take-up and
acceptance of 3G applications. This report is over 40 pages, and is full of
charts, graphs and analysis on how the market for 3G services in the
Philippines will unfold.
This report is targeted for:
- Heads of Content Development
- Application Developers
- Mobile Entertainment Content Providers
- Vendors
- Handset manufacturers
- Portals
- Mobile Operators
- Media Companies
- Marketing Companies
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