Abstract
New research from APRG provides a fresh look at China's market for MP3
Players, MP3 player accessories such as speakers, carrying cases, and
headphones, and digital music distribution in China.
China's youth are spending freely on digital products and the trend will
continue to rise with the growing middle class. They are creating a
multi-billion dollar market for digital products, media and services. China's
consumer electronics industry is expected to achieve over US $50 billion in
sales revenue this year, growing by more than 20 percent annually to reach $94
billion in 2007.
Digital entertainment adoption with China's consumers will help drive PC,
media and broadband usage in China over the next 10 years. In designing this
research and publication, APRG's intent was to provide our customers with data
and analysis on the essential aspects of the digital music market in China and
the outlook for growth over the next five years.
This report looks into some of the the consumer behavior in China for digital
entertainment technology: MP3 players, Internet usage, digital music
distribution, and mobile phones.
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