Abstract
80 million people in Indonesia now own mobile phones, but the penetration rate
is still less than forty percent, offering significant opportunities for
investors in this nascent market.
In Indonesia the mobile operators, music and film companies, cartoon artists,
game makers and musicians are all aggressively entering the mobile content
market to provide ring tones, gaming, mobile imagery and streaming audio and
video.
APRG' s latest market research examines how Indonesia' s network operators,
application and content providers are positioning themselves to compete in
Indonesia' s mobile market. This report reviews opportunities, strengths,
weaknesses and risks of this emerging wireless market of over 240 million
people. Over one-thousand Indonesian consumers were sampled to understand
their thinking and desires for mobile services, as well as mobile content and
applications
This report, updated quarterly, covers the following topics of the mobile communications market in Indonesia:
- Consumer surveys on the usage of mobile data services - what are the key
applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in Indonesia
- Growth of mobile phone subscribers and average ARPUs in Indonesia
- Revenue growth of mobile VAS value added services in Indonesia
- Developments in the evolution to 3G and Wireless Broadband
Key Questions Answered:
Our research provides immediate answers to a number of opaque issues of the mobile market in Indonesia:
- How big is the market for mobile content and entertainment services in
Indonesia:
- What opportunities are there for mobile content providers in Indonesia
- What are the new mobile applications being adopted in Indonesia
- How do consumers learn of new mobile content services and applications?
- Forecast of mobile subscribers and mobile penetration to 2013
- Risks and weaknesses of the Indonesia mobile communications market
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