Abstract
APRG' s latest market research examines how Vietnam' s network operators and
content providers are positioning themselves to compete in this significant
emerging mobile market. This report reviews opportunities, strengths,
weaknesses and risks of this emerging wireless market of over 81 million
people.
This report, updated quarterly, covers the following topics of the mobile communications market in Vietnam:
- Consumer surveys on the usage of mobile data services - what are the key
applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in Vietnam
- Growth of mobile phone subscribers and average ARPUs in Vietnam
- Revenue growth of mobile VAS value added services in Vietnam
- Developments in the evolution to 3G and Wireless Broadband in Vietnam
This research report outlines in detail, what for many is a very opaque market, the emerging mobile services sector in Vietnam:
- Historical mobile subscriber growth and forecast to 2012
- Transformation of the mobile data content
- Price points for mobile VAS services by genre (ringtones, wallpaper, etc.)
- Leading mobile portals in Vietnam
- Mobile penetration a growth and forecast to 2012
- Mobile ARPUs in Vietnam
- Market drivers and inhibitors
- Commercial and social issues relating to mobile content market.
- What opportunities are there in the mobile content market?
- Which mobile data applications are the most popular in Vietnam?
- How do consumers learn of and purchase mobile content and applications?
APRG' s research on the Vietnam mobile market examines how service providers
and content providers are positioning themselves to compete in Vietnam' s
mobile market. This report reviews opportunities, strengths, weaknesses and
threats and future direction of this emerging market of over 81 million people.
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