India Mobile Services Market in 2008 and Assessment of the Mobile Value Added Services and Content Market

1. Introduction

• Report Objectives
• Assumptions

2. Executive Summary and Market Forecast

• Current Situation
• Market Forecast
• Mobile Subscriber Growth Forecast
• Mobile Penetration
• Mobile Subscriber Growth Drivers
• ARPU Achievements and Outlook
• Wireless Content Forecast
• Market Share of Mobile Operators

3. Demographics and Economic Outlook

4. Regulatory Issues and Challenges

5. Growth Strategies of the Key Mobile Service Providers in India

• Aircel Televentures Ltd (Aircel)
• Reliance
• BSNL
• Bharti Televentures
• IDEA Cellular

6. Mobile Data and Services

• The Internet Environment
• The Internet' s Impact on Mobile VAS
• Mobile Data Revenue Growth
• Mobile VAS Revenue 2004 - 2012
• Mobile Content Revenue Sharing Model with Operators
• Mobile Content Portals in India
• Leading Mobile Portals
• Where Indian Mobile Users Get Their Content
• Leading Mobile Content Providers in India
• Mobile VAS Content Costs in India
• Mobile VAS Content - Desires and Frequency of Use
• Importance of Viral Marketing for New Mobile Content
• 3G Outlook

7. Final Notes

• Methodology
• Survey and Forecasting Notes
• Survey Demographics
• Age and Sex
• Internet Access Places
• Employment Status
• Notices