INTRODUCTION
REASONS FOR STUDY AND ITS IMPORTANCE
This study examines the status of the sugar and especially the sweetener industries, determining what types of sweeteners are used in major end-use foods and beverages, and examines their growth potential over the 5-year period of 2002 to 2007. The report places the U.S. sugar and sweetener industries into their global context while maintaining a concentrated focus on their role in food and beverage manufacture and consumer preferences.
Consumer predilection for sweetness in the diet creates an active marketplace for sweeteners with few or no calories. Concerns over diabetes, weight gain, obesity-related disorders and dental caries are shaping a need for manufacturers and food/beverage processors to reconsider what additives they use in their products and what alterations need to be made to meet consumer demand for something sweet and low caloric or noncarbohydrate. As markets change to reflect consumer preferences and concerns, a thorough understanding of the significance of this relationship becomes vital to the industry's financial success.
The main contribution of this report is the determination of what sweeteners are available, how much of each type is used in food and beverage processing, and what these specific applications are. This study examines, in addition to health, the marketing, technological and economic influences that are responsible for shaping consumer interests and preferences for use of sugar and sweeteners in their dietary considerations. Consumer attitudes can shift as a result of outside influences (i.e. health messages, cost, etc.) and these attitudes can result in changes in consumption patterns and demands for certain types of products.
OBJECTIVE OF STUDY AND ITS CONTRIBUTION
This report provides an in-depth, state-of-the-industry analysis of the different types of sweeteners, their derivations, their caloric content, benefits and deficits, and their prices. As such, it examines such influential factors as technological advances, bioethics, and domestic and international conditions that can promote or impede the development, distribution and promotion of the current and anticipated sweeteners.
This review includes the definitions, prices, production, consumption sales, and markets of the various sweeteners; their use in products in both processed foods and consumer defined/created uses such as baking and cooking, and examples of the products that promote these functions. The report identifies the specific interests of processors and consumers regarding nutrition, health, diets and caloric intake, and analyzes how these have affected sugar and sweetener consumption in foods and beverages. The report shows how these factors influence manufacturers in developing and marketing pre-sweetened products. Finally, the report analyzes the sugar and sweetener industry in terms of suppliers of sweeteners and forecasts the trends for the next 5 years.
The report shows how the growth and development of sweetener affect the use of sugar in processed foods and beverages, the market share of each type of sweetener and the challenge manufacturers face in trying to develop products that meet the twin desires for healthy foods/beverages and sweets. In addition, the trends and developments currently underway that will affect the use of sugar and sweeteners in processed and "tabletop" (end-use) foods and beverages over the next 5-year period are presented.
AUDIENCE FOR REPORT
This report is intended for executives, managers, entrepreneurs, strategic planners, quality control personnel, investors, manufacturers, market researchers and related businesses who are interested in understanding the market share, technology, and forecasts of sugar, sweeteners and high-intensity sweetener (HIS) for the next 5 years as well as the ramifications for future growth and development in this industry. This comprehensive strategic analysis will assist industrial users, producers, traders and planners in becoming more cognizant of the variables that are integrated in the vast and complex sugar and sweetener industries.
SCOPE AND FORMAT
This report examines sugar and sweetener manufacturers and companies that use sugar and sweetener products in processed foods and beverages. It does not include any review of institutional food processing, animal feed, pharmaceutical or medicinal uses, alcoholic beverages, or bio-fuels such as ethanol developed from cane and corn sweeteners. The report does not cover such sweeteners that have a peripheral influence on the food and beverage industries such as brazzein, HGH, or cyclamates. For the sake of clarity, subject matter is divided into the two distinct areas of sugar, for those substances made from beet and sugar cane plants, and sweeteners, which includes subsections on all other nutritive sweeteners (corn sweeteners, sugar alcohols, honey, etc.) and HIS.
While the focus is on domestic manufacturers and processors, the influence of the international companies on the domestic market are investigated and analyzed. The report examines the various sugar, sweeteners and HIS in terms of sources from which they are derived, applicability and functionality, caloric content, benefits and deficits, and prices. It also analyzes such driving forces as regulations, technological advances, research and development of new additives and international factors, and how these forces can promote or retard the development and marketing of current and new sweeteners.
The report is divided into the following six sections:
- Overview of Sugar and Sweeteners
- Sugar and Sweetener Production and Consumption
- Industry Competitiveness
- The Sugar Market
- The Sweetener Market
- Forecasts, Trends and Future Developments.
METHODOLOGIES
This report analyzes sales estimates and projections for each type of sugar and sweetener added to foods and beverages and discusses the specific types of applications to which they are added, and whether they are available as tabletop products or are sold in liquid, dry or crystalline form. Projections were developed from various government, consumer, academic, social, market, economic, regulatory, technical and technological factors exerting influences on consumers, processors and producers of sweeteners.
INFORMATION SOURCES
Sources included an extensive literature search of secondary source materials, both in hard copy and through the Internet. These materials included trade journals and magazines, trade and professional association publications and Web sites, government and industry sources, academic hard copy and online materials, environmental reports, opposition materials, current news articles, and company materials. Additional extensive Internet searches were conducted for relevant and current data that were not included in the print, microform and company literature searches.
These sources when exhausted were then followed up by over fifty one-on-one telephone and personal interviews with personnel in academic, technical, research and development fields; in quality control, marketing and sales departments of food and beverage processors; and with producers and distributors of sweeteners.
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