Abstract
This report:
- Makes a thorough evaluation of the animal therapeutic and diagnostic
markets, including vaccines, pharmaceuticals, feed additives and diagnostics
- Covers worldwide markets, with special emphasis on U.S. trends and
statistics
- Provides detailed information based on product categories, product use,
forecasts and competitive analyses for each segment
- Determines the current market status and makes projections over a
five-year period from 2008 to 2013.
INTRODUCTION
Study Goals and Objectives
This BCC Research report, Animal Therapeutics and Diagnostics, provides an
overview of products included in this market, and detailed market analyses and
competitive environments. The study includes information about significant
products, players, issues and trends, and other information affecting the
animal therapeutic and diagnostic market.
Reasons for doing the study
The animal health industry is responsible for maintaining the health and
productivity of the over 3.3 billion livestock and 16 billion poultry
worldwide, and ensuring the wholesomeness and abundance of the food they
produce. In addition, the industry must also cater to the health and well
being of companion animals. Despite this, the human healthcare market is 35
times larger than the combined market for all nonhuman species. The reality is
that the global animal health market is very complex, operating under
stringent and increasingly strict regulations similar to those for human
health, yet the market opportunities are considerably smaller. In an
increasingly risky environment for new product development, the difference
between success and failure in the future usually lies in successfully
identifying the next growth segment, developing the right product candidates,
and being the first to market. Despite all these risks, the industry continues
to grow.
In contrast to human blockbuster-oriented pharmaceuticals, animal health is
dominated by large numbers of products with small revenues. Although there are
hundreds of products involved in this market, only about 20 products have
sales exceeding $100 million per year. However, the industry continues to
forge on. The fastest growing therapeutic categories are in the area of
companion animals, specifically in the arthritis and pain segments of the
market.
A challenging aspect of the market is within the animal food industry as
consumers continue to express concern about the conditions under which their
daily food is produced. Consumers are becoming more health conscious and
demanding healthy and balanced diets. By implementing a feeding plan that
provides vitamins and supplements, consumers enjoy additional nutritional
benefits. Additionally, healthy feeding results in minimized impact on the
environment as animals produce minimal amounts of manure.
Intended Audience
The information within this report is directed at the business and industry
professional and is specifically designed to aid in the explanation,
direction, and future of animal health markets. The report focuses on
providing the reader with an understanding of trends in the industry, market
segments, market forecasts, leading players, market drivers and inhibitors.
Scope of Report
This BCC Research report is designed to be a helpful business tool that will
provide a thorough evaluation of the animal therapeutic and diagnostic market.
The geographical scope of this study is worldwide, with special interest in
U.S. trends and statistics. The report identifies markets in four segments:
vaccines, pharmaceuticals, feed additives, and diagnostics. For the purpose of
this study, diagnostics includes products that are used at the point of care
and are considered rapid tests or kits. Each market segment provides detailed
information based on product categories, use of products, forecasts, and
competitive analyses.
Information Sources
The information for this BCC report was obtained through primary and secondary
data-collection methods. Primary methods included interviews with
approximately 50 key executives, product managers, and clinical specialists
involved in the animal health industry. Secondary methods included published
literature in the area of animal science and veterinary services, investment
reports, company literature, and various animal health journals.
All market data pertains to the global market at the manufacturers' level.
Data is expressed in current U.S. dollars. The base year of the report is
2007, with historical data provided for 2006, and forecast data provided for
2008 and 2013. Historical, base year and forecast data is provided for each
market segment of the report. Competitor market share estimates are provided
for each market segment for the 2007 base year.
Although this study provides information on a variety of products used to
treat animals, it does not include a comprehensive list of all products
available.
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