Best Practices in Global Pharmaceutical Launches

Table of Contents

Executive Summary

• Project Background
• Report Structure & Organization
• Benchmark Class
• Key Project Findings
• Summary of Lessons Learned
• Next Steps
• Project Maps

Part I

Survey Data Analysis

• Benchmark Methodologies
• Survey Data Overview
• Thought Leader Development
• Sales Force Support
• Market Research
• Market Activities
• Life Cycle Management
• Path Forward

Part II

Interview Analysis:

Lessons Learned, Best Practices and Key Trends

• Global Marketing Launch Strategy and Structure
• Managing Cross-Functional Launch Teams
• Thought Leader Development
• Sales Force Support
• Market Research
• Marketing Activities
• Life Cycle Management