Managing the Competition: Turning Competitive Intelligence into Strategy

Table of Contents

• Executive Summary
• Project Overview
• Report Structure and Organization
• Key Project Findings
• Best Practices in Competitive Management
• Benchmark Class Case Studies
• Pharmaceutical Companies
• Outside-Industry Companies
• Benchmark Survey
• Survey Response Matrix
• Best Practice Index

• Chapter 1: Structuring for Maximum Competitive Intelligence Impact
  • Structure, Roles and Responsibilities
  • Skills and Capabilities
• Chapter 2: Optimizing Competitive Intelligence Capabilities
  • Information Collection Tactics
  • Analytical Tools
  • Archiving CI Data
  • Performance Metrics
• Chapter 3: Communicating Competitive Intelligence
  • Expectation Management
  • Communicating Competitive Intelligence Findings
• Chapter 4: Turning Data into Strategy