Budget & Staffing Excellence: Benchmarking the Resources Required to Drive Productivity and Growth

Table of Contents

• Study Overview and Key Findings
  • Introduction - Study Background
  • Study Aims
    • Study Overview
  • About the Benchmark Class
    • Universe of Learning
  • Key Study Findings
    • Key Findings
    • Marketing Findings Overview
    • E-Business Segmented Findings Overview
    • Federal and State Relations Findings Overview
    • Corporate and Executive Findings Overview

• Introduction
  • Study Overview
  • Definitions
  • Leading Indicators of Productivity
• Key Findings
  • Marketing Strategy and Planning
  • Marketing Operations and Communication
  • Market Research
  • Marketing Findings Overview
• About the Benchmark Class
  • Complete Benchmark Class by Industry
  • Profiles of Participants
  • Participants' Organizational Structure
  • Employee Levels of Participants
  • Sales Levels of Participants
• Marketing Strategy and Planning Productivity Analysis
  • Marketing Strategy and Planning
    • Internal Staffing
    • FTEs Supporting Company Employees
    • Outsourcing Spend
    • Sales Revenue Achieved FTEs
    • Operating Budget
    • Operating Budget per FTE
    • Budget as Percent of Sales
• Marketing Operations and Communications Productivity Analysis
  • Marketing Operations and Communications
    • Internal Staffing
    • FTEs Supporting Company Employees
  • Outsourcing
    • Outsourced Activities
  • Sales Revenue Achieved FTEs
  • Operating Budget
  • Operating Budget per FTE
  • Budget as Percent of Sales
• Market Research Productivity Analysis
  • Market Research
    • Internal Staffing
    • FTEs Supporting Company Employees
    • Outsourcing
      • Outsourced Activities
    • Sales Revenue Achieved by FTEs
    • Operating Budget
    • Operating Budget per FTE
    • Budget as Percent of Sales

• Introduction
  • Study Overview
• Definitions
  • Research Scope and Exclusions
  • Leading Indicators of Productivity
• Key Findings
  • Key Findings Summary: E-Business
  • Segmented Benchmarking Data
• About the Benchmark Class
  • Universe of Learning
  • Profiles of Participants
  • Organizational Structure of Participants
  • Sales Levels of Participants
  • Total Employees
  • Budget Range among Class
  • E-Business Outsourcing Levels - Overview
  • E-Business Outsourcing Levels - Breakdown
  • E-Business Projects
• Staffing Profiles
  • E-Business Staffing Levels (Total FTEs)
  • E-Business FTE Allocation by Key Activities
    • Business Development and Management
    • E-Governance
    • E-Marketing
    • Strategy and Systems Development
  • Efficiency Ratios: Benchmark Data and Analysis
    • E-Business Employees Supporting Total FTEs
    • Investment per E-Business FTE
    • Sales Revenue Related to E-Business FTEs
    • Budget in Relation to Sales Revenue

• RELATIONS FUNCTIONS
  • Introduction
    • Study Overview
  • Definitions
    • Leading Indicators of Productivity
  • Research Scope and Limits
    • Research Limits Note
  • Key Findings
    • Findings Overview
  • About the Benchmark Class
    • Universe of Learning
    • Profiles of Participants
    • Organizational Structure of Participants
    • Sales Levels of Participants
    • Total Employees
  • Federal Government Relations Profiles
    • Staffing Levels (Total FTEs)
    • Budget Range among Class
    • Outsourcing Levels
  • State Government Relations Profiles
    • Staffing Levels (Total FTEs)
    • Budget Range among Class
    • Outsourcing Levels
    • Management of PAC Levels
  • Federal Relations Efficiency Ratios: Benchmark Data & Analysis
    • Employees Supporting Total FTEs
    • Investment per FTE
    • Sales Revenues per FTE
    • Budget in Relation to Sales Revenues
  • State Relations Efficiency Ratios: Benchmark Data & Analysis
    • Employees Supporting Total FTEs
    • Investment per FTE
    • Sales Revenues per FTE
    • Budget in Relation to Sales Revenue

• Introduction
  • Study Overview
• Definitions
  • Leading Indicators of Productivity
• Key Findings
  • Key Findings Summary: Corporate Communications
  • Key Findings Summary: Executive Communications
  • Benchmarking Data Overview
• Corporate Communications
  • Universe of Learning
  • Participant Profiles
  • Organizational Structure of Participants
  • Sales Levels of Participants
  • Total Employees
  • Budget Range among Class
  • Communications Outsourcing Levels - Overview
  • Scope of Corporate Communications Groups
  • Staffing Profiles
    • Corporate Communications Staffing Levels
  • Efficiency Ratios: Benchmark Data and Analysis
    • Employees Supporting Total FTEs
    • Investment per Communications FTEs
    • Sales Revenue per FTE
    • Budget in Relation to Sales Revenues
  • Executive Communications
    • Universe of Learning
    • Sales Levels of Participants
    • Total Employees
    • Budget Range among Class
    • Communications Outsourcing Levels - Overview
    • Staffing Profiles
      • Executive Communications Staffing Levels
    • Efficiency Ratios: Benchmark Data and AnalysisEmployees Supporting Total FTEs
      • Investment per Communications FTEs
      • Sales Revenue per FTE
      • Budget in Relation to Sales Revenue