Abstract
Mobile Location-Based Services covers the latest developments on the European
LBS market.
This report in the LBS Research Series from Berg Insight provides you with 140
pages of unique business intelligence including 5-year industry forecasts and
expert commentary on which to base your business decisions.
This report will help you understand the dynamics of:
- Location technologies such as GPS, A-GPS, Cell-ID and hybrid
network based solutions.
- Mapping and navigation services provided handset vendors, operators
and independent parties.
- Local search and information applications developed by established
Internet industry leaders and new start-ups.
- Community and entertainment services such as IM, social networking
and location-based games.
- Tracking applications created for consumers and professional users.
- Location-based billing business models for mobile voice and data
communication.
This report answers the following questions:
- What is the current status of the European mobile LBS market?
- How is GPS-technology altering the conditions for providers of
location-based services?
- Can the success from the navigation device market be transferred to the
mobile environment?
- What are the plans of Google, Microsoft and Yahoo! in the area of local
search?
- How can location technology enable and enhance mobile social networking?
- What types of tracking services are available on the European market?
- Why are mobile operators such as Telefónica O2, TMobile and
Vodafone introducing location-based billing?
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