Mobile Location-Based Services

• Table of Contents
• List of Figures
• Executive summary

• 1.1 Definition of mobile location-based services
• 1.2 Mobile LBS categories
  • 1.2.1 Mapping and navigation services
  • 1.2.2 Search and information services
  • 1.2.3 Community and entertainment services
  • 1.2.4 Tracking services
  • 1.2.5 Location-based billing services
  • 1.2.6 Other services
• 1.3 Accuracy requirements for location-based services
• 1.4 The mobile LBS value chain
  • 1.4.1 Location technology developers
  • 1.4.2 Positioning platform and network equipment vendors
  • 1.4.3 LBS middleware vendors
  • 1.4.4 Mobile network operators
  • 1.4.5 Application developers
  • 1.4.6 Handset manufacturers
  • 1.4.7 Location aggregators
  • 1.4.8 Data providers and content aggregators
• 1.5 LBS business models and pricing models
  • 1.5.1 Examples of LBS business models
  • 1.5.2 Pricing models for location-based services
• 1.6 Drivers and barriers for location-based services

• 2.1 Introduction
• 2.2 Network-based positioning technologies
  • 2.2.1 Cell-ID
  • 2.2.2 Cell-ID + TA and E-CID
  • 2.2.3 Uplink Time Difference of Arrival (U-TDOA)
• 2.3 GPS, assisted GPS and hybrid location technologies
  • 2.3.1 Assisted GPS
  • 2.3.2 Enhanced GPS
  • 2.3.3 Hybrid technologies
• 2.4 Mobile network positioning platforms
• 2.5 Handset hardware and software platforms
• 2.6 Regulations affecting adoption of location-based services
  • 2.6.1 E112 implementation
  • 2.6.2 Occupational safety regulations
  • 2.6.3 Legal aspects of privacy and security for LBS

• 3.1 3 Group
• 3.2 Orange
• 3.3 Telefonica Group
• 3.4 Telenor
• 3.5 TeliaSonera
• 3.6 T-Mobile
• 3.7 Vodafone

• 4.1 Operator turn-by-turn navigation services
• 4.2 Handset vendor strategies
  • 4.2.1 Nokia
  • 4.2.2 Samsung
  • 4.2.3 Motorola
  • 4.2.4 Sony Ericsson
  • 4.2.5 HTC
• 4.3 Ad-funded navigation services
  • 4.3.1 DasOrtliche
  • 4.3.2 LocatioNet
  • 4.3.3 Mappy
  • 4.3.4 Nav4All
• 4.4 White-label navigation providers
  • 4.4.1 Appello Systems
  • 4.4.2 Jentro Technologies
  • 4.4.3 Networks In Motion
  • 4.4.4 TeleNav
  • 4.4.5 Telmap
  • 4.4.6 Wayfinder Systems
  • 4.4.7 Webraska

• 5.1 White-label local search providers
  • 5.1.1 JumpTap
  • 5.1.2 M-spatial
  • 5.1.3 Mobile Commerce
  • 5.1.4 Motricity
• 5.2 Mapping and local search providers
  • 5.2.1 Cityneo
  • 5.2.2 Creativity Software
  • 5.2.3 Google
  • 5.2.4 Microsoft
  • 5.2.5 Novasys
  • 5.2.6 Oxford Softworks
  • 5.2.7 SharpMind
  • 5.2.8 t-info
  • 5.2.9 Yahoo!
  • 5.2.10 YellowMap

• 6.1 Chat and instant messaging services
  • 6.1.1 Chat Orange
  • 6.1.2 Chat movistar
  • 6.1.3 SFR Chat
  • 6.1.4 TIM KISS
  • 6.1.5 eBuddy
  • 6.1.6 Fring
• 6.2 Community and social network services
  • 6.2.1 GPSed.com
  • 6.2.2 GyPSii
  • 6.2.3 Jaiku
  • 6.2.4 Locr
  • 6.2.5 MobiLuck
  • 6.2.6 Socialight
  • 6.2.7 Yahoo! oneConnect
• 6.3 Friendfinder services
  • 6.3.1 3Friendfinder
  • 6.3.2 Possibility Friendfinder
  • 6.3.3 CellVision mBuddy
  • 6.3.4 MECOMO FRIENDS pro
  • 6.3.5 Useful Networks
• 6.4 Location-based games
  • 6.4.1 Art & Smart
  • 6.4.2 Creative Workline
  • 6.4.3 Mopius
  • 6.4.4 TikGames
  • 6.4.5 YDreams

• 7.1 Consumer services
  • 7.1.1 People tracking
  • 7.1.2 Asset tracking services
• 7.2 Business services
  • 7.2.1 Fleet management services
  • 7.2.2 Tracking, workforce management and lone worker protection services

• 8.1 Location-based billing technology
• 8.2 Location-based billing plans
  • 8.2.1 O2 Germany
  • 8.2.2 T-Mobile
  • 8.2.3 Vodafone Group
  • 8.2.4 Service plans from KPN, Mobistar and SFR
  • 8.2.5 Seeker Wireless' SeekerZone zone detection technology

• 9.1 Key market trends
• 9.2 LBS revenue forecast
• 9.3 LBS segment forecast
  • 9.3.1 Mapping and navigation services
  • 9.3.2 Search and information services
  • 9.3.3 Community and entertainment services
  • 9.3.4 Tracking services
  • 9.3.5 Location-based billing services

Glossary

• Figure 1.1: Mobile location-based service categories
• Figure 1.2: Accuracy requirements for LBS services
• Figure 1.3: Generic LBS value chain
• Figure 1.4: LBS industry player categories
• Figure 2.1: Cellular Frequency Reuse Pattern
• Figure 2.2: Cell ID Location Methods
• Figure 2.3: TDMA Frame
• Figure 2.4: U-TDOA Location
• Figure 2.5: U-TDOA performance results
• Figure 2.6: Assisted GPS technologies
• Figure 2.7: LBS system overview
• Figure 2.8: Mobile phone hardware and software platform
• Figure 4.1: Price examples for operator navigation offerings, March 2008
• Figure 4.2: Nokia smartphones with GPS and Nokia Maps software
• Figure 5.1: Local search and information services marketed by operators
• Figure 5.2: Google Maps for mobile screenshots
• Figure 5.3: Yahoo! Go screenshots
• Figure 6.1: Location-enhanced operator chat services
• Figure 6.2: Location-enhanced social networking services
• Figure 6.3: The MobiLuck WAP site
• Figure 6.4: Yahoo! oneConnect
• Figure 6.5: Examples of Friendfinder services
• Figure 6.6: Creative Workline' s Tourality
• Figure 7.1: Operator marketed people and pet tracking services
• Figure 7.2: Third party people tracking services using Cell-ID
• Figure 7.3: Examples of fleet management services marketed by operators
• Figure 7.4: Workforce management services marketed by operators
• Figure 7.5: Lone worker protection and tracking services
• Figure 7.6: The Argyll Telecom IdentiCare / Connexion2 Identicom
• Figure 8.1: Location-based billing plan customers in Germany, 1H 2005 - 2H 2007
• Figure 8.2: Examples of current O2 location-based voice plans, March 2008
• Figure 8.3: Examples of T-Mobile location-based billing plans (March 2008)
• Figure 8.4: Examples of current Vodafone Otthon plans in Hungary (March 2008)
• Figure 9.1: LBS services offered by mobile operators (Europe 2006 and 2008)
• Figure 9.2: LBS revenue forecast, € million (Europe 2007- 2012)
• Figure 9.3: European wireless service revenue forecast, € million (2007- 2012)
• Figure 9.4: Turn-by-turn navigation subscribers, (Europe 2007- 2012)
• Figure 9.5: Revenues from mapping and navigation services, (Europe 2007- 2012)
• Figure 9.6: Revenues from search and information services, (Europe 2007- 2012)
• Figure 9.7: Revenues from community and entertainment services, (Europe 2007- 2012)
• Figure 9.8: Revenues from tracking services, (Europe 2007- 2012)
• Figure 9.9: Location-based billing subscribers, Europe (2006- 2012)
• Figure 9.10: Annual revenues from location-based tariff plans, (Europe 2007- 2012)