LBS Research Series

Table of Contents

Mobile Location-Based Services

• Table of Contents
• List of Figures
• Executive summary

1. Introduction to location-based services

• 1.1 Definition of mobile location-based services
• 1.2 Mobile LBS categories
  • 1.2.1 Mapping and navigation services
  • 1.2.2 Search and information services
  • 1.2.3 Community and entertainment services
  • 1.2.4 Tracking services
  • 1.2.5 Location-based billing services
  • 1.2.6 Other services
• 1.3 Accuracy requirements for location-based services
• 1.4 The mobile LBS value chain
  • 1.4.1 Location technology developers
  • 1.4.2 Positioning platform and network equipment vendors
  • 1.4.3 LBS middleware vendors
  • 1.4.4 Mobile network operators
  • 1.4.5 Application developers
  • 1.4.6 Handset manufacturers
  • 1.4.7 Location aggregators
  • 1.4.8 Data providers and content aggregators
• 1.5 LBS business models and pricing models
  • 1.5.1 Examples of LBS business models
  • 1.5.2 Pricing models for location-based services
• 1.6 Drivers and barriers for location-based services

2. Overview of technology and regulation

• 2.1 Introduction
• 2.2 Network-based positioning technologies
  • 2.2.1 Cell-ID
  • 2.2.2 Cell-ID + TA and E-CID
  • 2.2.3 Uplink Time Difference of Arrival (U-TDOA)
• 2.3 GPS, assisted GPS and hybrid location technologies
  • 2.3.1 Assisted GPS
  • 2.3.2 Enhanced GPS
  • 2.3.3 Hybrid technologies
• 2.4 Mobile network positioning platforms
• 2.5 Handset hardware and software platforms
• 2.6 Regulations affecting adoption of location-based services
  • 2.6.1 E112 implementation
  • 2.6.2 Occupational safety regulations
  • 2.6.3 Legal aspects of privacy and security for LBS

3. Operator LBS services and strategies

• 3.1 3 Group
• 3.2 Orange
• 3.3 Telefonica Group
• 3.4 Telenor
• 3.5 TeliaSonera
• 3.6 T-Mobile
• 3.7 Vodafone

4. Mapping and navigation services

• 4.1 Operator turn-by-turn navigation services
• 4.2 Handset vendor strategies
  • 4.2.1 Nokia
  • 4.2.2 Samsung
  • 4.2.3 Motorola
  • 4.2.4 Sony Ericsson
  • 4.2.5 HTC
• 4.3 Ad-funded navigation services
  • 4.3.1 DasÖrtliche
  • 4.3.2 LocatioNet
  • 4.3.3 Mappy
  • 4.3.4 Nav4All
• 4.4 White-label navigation providers
  • 4.4.1 Appello Systems
  • 4.4.2 Jentro Technologies
  • 4.4.3 Networks In Motion
  • 4.4.4 TeleNav
  • 4.4.5 Telmap
  • 4.4.6 Wayfinder Systems
  • 4.4.7 Webraska

5. Search and information services

• 5.1 White-label local search providers
  • 5.1.1 JumpTap
  • 5.1.2 M-spatial
  • 5.1.3 Mobile Commerce
  • 5.1.4 Motricity
• 5.2 Mapping and local search providers
  • 5.2.1 Cityneo
  • 5.2.2 Creativity Software
  • 5.2.3 Google
  • 5.2.4 Microsoft
  • 5.2.5 Novasys
  • 5.2.6 Oxford Softworks
  • 5.2.7 SharpMind
  • 5.2.8 t-info
  • 5.2.9 Yahoo!
  • 5.2.10 YellowMap

6. Community and entertainment services

• 6.1 Chat and instant messaging services
  • 6.1.1 Chat Orange
  • 6.1.2 Chat movistar
  • 6.1.3 SFR Chat
  • 6.1.4 TIM KISS
  • 6.1.5 eBuddy
  • 6.1.6 Fring
• 6.2 Community and social network services
  • 6.2.1 GPSed.com
  • 6.2.2 GyPSii
  • 6.2.3 Jaiku
  • 6.2.4 Locr
  • 6.2.5 MobiLuck
  • 6.2.6 Socialight
  • 6.2.7 Yahoo! oneConnect
• 6.3 Friendfinder services
  • 6.3.1 3Friendfinder
  • 6.3.2 Possibility Friendfinder
  • 6.3.3 CellVision mBuddy
  • 6.3.4 MECOMO FRIENDS pro
  • 6.3.5 Useful Networks
• 6.4 Location-based games
  • 6.4.1 Art & Smart
  • 6.4.2 Creative Workline
  • 6.4.3 Mopius
  • 6.4.4 TikGames
  • 6.4.5 YDreams

7. Tracking services

• 7.1 Consumer services
  • 7.1.1 People tracking
  • 7.1.2 Asset tracking services
• 7.2 Business services
  • 7.2.1 Fleet management services
  • 7.2.2 Tracking, workforce management and lone worker protection services

8. Location-based billing services

• 8.1 Location-based billing technology
• 8.2 Location-based billing plans
  • 8.2.1 O2 Germany
  • 8.2.2 T-Mobile
  • 8.2.3 Vodafone Group
  • 8.2.4 Service plans from KPN, Mobistar and SFR
  • 8.2.5 Seeker Wireless' SeekerZone zone detection technology

9. Trends and forecasts

• 9.1 Key market trends
• 9.2 LBS revenue forecast
• 9.3 LBS segment forecast
  • 9.3.1 Mapping and navigation services
  • 9.3.2 Search and information services
  • 9.3.3 Community and entertainment services
  • 9.3.4 Tracking services
  • 9.3.5 Location-based billing services

Glossary

List of Figures

• Figure 1.1: Mobile location-based service categories
• Figure 1.2: Accuracy requirements for LBS services
• Figure 1.3: Generic LBS value chain
• Figure 1.4: LBS industry player categories
• Figure 2.1: Cellular Frequency Reuse Pattern
• Figure 2.2: Cell ID Location Methods
• Figure 2.3: TDMA Frame
• Figure 2.4: U-TDOA Location
• Figure 2.5: U-TDOA performance results
• Figure 2.6: Assisted GPS technologies
• Figure 2.7: LBS system overview
• Figure 2.8: Mobile phone hardware and software platform
• Figure 4.1: Price examples for operator navigation offerings, March 2008
• Figure 4.2: Nokia smartphones with GPS and Nokia Maps software
• Figure 5.1: Local search and information services marketed by operators
• Figure 5.2: Google Maps for mobile screenshots
• Figure 5.3: Yahoo! Go screenshots
• Figure 6.1: Location-enhanced operator chat services
• Figure 6.2: Location-enhanced social networking services
• Figure 6.3: The MobiLuck WAP site
• Figure 6.4: Yahoo! oneConnect
• Figure 6.5: Examples of Friendfinder services
• Figure 6.6: Creative Workline' s Tourality
• Figure 7.1: Operator marketed people and pet tracking services
• Figure 7.2: Third party people tracking services using Cell-ID
• Figure 7.3: Examples of fleet management services marketed by operators
• Figure 7.4: Workforce management services marketed by operators
• Figure 7.5: Lone worker protection and tracking services
• Figure 7.6: The Argyll Telecom IdentiCare / Connexion2 Identicom
• Figure 8.1: Location-based billing plan customers in Germany, 1H 2005 - 2H 2007
• Figure 8.2: Examples of current O2 location-based voice plans, March 2008
• Figure 8.3: Examples of T-Mobile location-based billing plans (March 2008)
• Figure 8.4: Examples of current Vodafone Otthon plans in Hungary (March 2008)
• Figure 9.1: LBS services offered by mobile operators (Europe 2006 and 2008)
• Figure 9.2: LBS revenue forecast, € million (Europe 2007- 2012)
• Figure 9.3: European wireless service revenue forecast, € million (2007- 2012)
• Figure 9.4: Turn-by-turn navigation subscribers, (Europe 2007- 2012)
• Figure 9.5: Revenues from mapping and navigation services, (Europe 2007- 2012)
• Figure 9.6: Revenues from search and information services, (Europe 2007- 2012)
• Figure 9.7: Revenues from community and entertainment services, (Europe 2007- 2012)
• Figure 9.8: Revenues from tracking services, (Europe 2007- 2012)
• Figure 9.9: Location-based billing subscribers, Europe (2006- 2012)
• Figure 9.10: Annual revenues from location-based tariff plans, (Europe 2007- 2012)

Connected Navigation Devices

• Table of Contents
• List of Figures
• Executive summary

1. Personal navigation solutions

• 1.1 Personal navigation solutions
  • 1.1.1 In-dash, factory installed navigation systems
  • 1.1.2 In-dash aftermarket systems
  • 1.1.3 PDAs, smartphones and mobile phones
  • 1.1.4 Personal Navigation Devices
• 1.2 The PND value-chain
  • 1.2.1 Digital map and content providers
  • 1.2.2 Software developers
  • 1.2.3 GPS chipset manufacturers
  • 1.2.4 PND vendors
• 1.3 PND segments
  • 1.3.1 Standalone car navigation PNDs
  • 1.3.2 Crossover PNDs
  • 1.3.3 Connected PNDs
  • 1.3.4 Embedded PNDs

2. Map data and content providers

• 2.1 Digital map data suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
• 2.2 Travel guide, POI data and weather information providers
  • 2.2.1 CustomWeather
  • 2.2.2 Falk Marco Polo Interactive
  • 2.2.3 Fodor' s
  • 2.2.4 ViaMichelin
  • 2.2.5 Wcities
• 2.3 Traffic information providers
  • 2.3.1 Clear Channel Radio Total Traffic Network
  • 2.3.2 Inrix
  • 2.3.3 ITIS Holdings
  • 2.3.4 Mediamobile
  • 2.3.5 SmartRoute Systems
  • 2.3.6 Trafficmaster
  • 2.3.7 T-Systems Traffic

3. Enabling technologies

• 3.1 Digital maps and content
  • 3.1.1 Digital map data
  • 3.1.2 POI data
  • 3.1.3 Rich and dynamic content
• 3.2 Traffic information infrastructure
  • 3.2.1 RDS-TMC
  • 3.2.2 Next generation traffic services
• 3.3 Navigation software platforms
• 3.4 Positioning technologies
  • 3.4.1 GPS and Galileo
  • 3.4.2 Hybrid technologies
• 3.5 PND hardware and software costs
• 3.6 Intelligent traffic initiatives
  • 3.6.1 Intelligent vehicle systems and intelligent transport systems
  • 3.6.2 The eCall initiative

4. Software developers

• 4.1 Navigation software developers
  • 4.1.1 Elektrobit Corporation
  • 4.1.2 deCarta
  • 4.1.3 Destinator Technologies
  • 4.1.4 NAVIGON
  • 4.1.5 NavNGo
  • 4.1.6 Off-board navigation platforms
• 4.2 Text-to-speech and automatic speech recognition software
  • 4.2.1 Loquendo
  • 4.2.2 Nuance Communications
  • 4.2.3 SVOX
  • 4.2.4 VoiceBox

5. PND vendor profiles

• 5.1 Dash Navigation
• 5.2 Falk
• 5.3 Garmin
• 5.4 Magellan
• 5.5 MEDION
• 5.6 Mio Technology
• 5.7 Navman
• 5.8 Nokia
• 5.9 ROUTE 66
• 5.10 Sony
• 5.11 TomTom
• 5.12 ViaMichelin

6. Market trends and forecasts

• 6.1 Vendor market shares
• 6.2 Industry trends
• 6.3 European PND shipments forecast
• 6.4 North American PND shipments forecast

Glossary

List of Figures

• Figure 1.1: Car navigation systems
• Figure 1.2: Car navigation system shipments, Europe, 2002-2006 (million units)
• Figure 1.3: Car navigation system shipments, North America, 2002-2006 (million units)
• Figure 1.4: GPS chipset vendors
• Figure 1.5: PND vendors
• Figure 1.6: Typical PND functionality and features by segment
• Figure 1.7: Crossover PNDs
• Figure 1.8: Alpine and TomTom embedded PNDs
• Figure 2.1: Examples of digital map and content providers
• Figure 2.2: Operational data for major digital map data suppliers (2006)
• Figure 2.3: TMC service providers in Europe and North America
• Figure 3.1: GPS Navigation Message
• Figure 3.2: Component and software costs for PNDs (2007)
• Figure 3.3: Intelligent vehicle safety systems
• Figure 4.1: Key navigation software vendors
• Figure 5.1: Major vendors of PNDs and handset-based navigation solutions
• Figure 5.2: The redesigned Dash Express with 4.3-inch touchscreen
• Figure 5.3: The Garmin nuvi 250W PND
• Figure 5.4: The Mio Technology C620 and C230 PNDs
• Figure 5.5: Nokia 6110 Navigator smartphone and Nokia 500 Auto Navigation PND
• Figure 5.6: The TomTom GO 520
• Figure 6.1: Annual PND shipments, Europe and North America (2003-2006)
• Figure 6.2: PND vendor market shares, Europe, 2006 and H1-2007
• Figure 6.3: PND vendor market shares, North America, 2006 and H1-2007
• Figure 6.4: Navigation software vendor market shares, 2006 and H1-2007
• Figure 6.5: Annual PND shipments, Europe (2007-2012)
• Figure 6.6: PND ASP, device and service revenues, Europe (2007-2012)
• Figure 6.7: Annual PND shipments, North America (2007- 2012)
• Figure 6.8: PND ASP, device and service revenues, North America (2007- 2012)

GPS and Mobile Handsets

• Table of Contents
• List of Figures
• Executive summary

1. GNSS in mobile phones

• 1.1 Introduction to GPS in mobile phones
  • 1.1.1 GPS enabled mobile phones
  • 1.1.2 Global navigation satellite systems
• 1.2 Value-chain overview
  • 1.2.1 Wireless chipset vendors
  • 1.2.2 GPS chipset vendors
  • 1.2.3 Handset OS and software vendors
  • 1.2.4 Handset manufacturers
  • 1.2.5 Location-platform vendors
  • 1.2.6 Application developers
• 1.3 Drivers and barriers to GPS integration
  • 1.3.1 Key drivers
  • 1.3.2 Key barriers
• 1.4 GPS-enabled handsets
  • 1.4.1 CDMA handsets
  • 1.4.2 GSM/WCDMA handsets
• 1.5 Location-based services

2. Satellite positioning technology

• 2.1 Overview of global navigation satellite systems
  • 2.1.1 Global Positioning System (GPS)
  • 2.1.2 Galileo
  • 2.1.3 GLONASS
  • 2.1.4 Beidou/Compass
• 2.2 Assisted GPS and hybrid location technologies
  • 2.2.1 Assisted GPS
  • 2.2.2 Enhanced GPS
  • 2.2.3 Hybrid technologies
• 2.3 GPS receiver architectures
  • 2.3.1 Standalone receivers
  • 2.3.2 Host-based receivers
  • 2.3.3 Integrated receiver architectures
  • 2.3.4 Software-based receivers
• 2.4 Handset hardware and software platforms
• 2.5 Mobile network positioning platforms
  • 2.5.1 GSM/WCDMA networks
  • 2.5.2 CDMA2000 networks

3. GPS and wireless chipset developers

• 3.1 Overview of the GPS and wireless chipset industry
• 3.2 GPS chipset developers
  • 3.2.1 Cambridge Silicon Radio
  • 3.2.2 CellGuide
  • 3.2.3 eRide
  • 3.2.4 NemeriX
  • 3.2.5 Seiko Epson Corporation
  • 3.2.6 SiRF Technology
  • 3.2.7 SkyTraq Technology
  • 3.2.8 u-blox
  • 3.2.9 u-Nav Microelectronics
• 3.3 Handset chipset and platform developers
  • 3.3.1 Broadcom
  • 3.3.2 Ericsson Mobile Platforms
  • 3.3.3 Freescale Semiconductor
  • 3.3.4 Infineon Technologies
  • 3.3.5 MediaTek
  • 3.3.6 NXP Semiconductors
  • 3.3.7 Qualcomm
  • 3.3.8 Renesas Technology
  • 3.3.9 STMicroelectronics
  • 3.3.10 Texas Instruments

4. Enabling software and services

• 4.1 A-GPS server platforms and assistance services
  • 4.1.1 NEC
  • 4.1.2 TeleCommunication Systems
  • 4.1.3 TruePosition
  • 4.1.4 Rx Networks
• 4.2 Handset application platforms and OS
  • 4.2.1 BREW
  • 4.2.2 Java Micro Edition
  • 4.2.3 Openwave MIDAS platform
  • 4.2.4 Symbian OS
  • 4.2.5 Windows Mobile
  • 4.2.6 The Android platform

5. Handset manufacturers

• 5.1 Nokia
• 5.2 Samsung Electronics
• 5.3 Motorola
• 5.4 Sony Ericsson
• 5.5 LG Electronics
• 5.6 Research In Motion
• 5.7 HTC
• 5.8 Second tier handset vendors
  • 5.8.1 Casio Computer
  • 5.8.2 Fujitsu
  • 5.8.3 Hitachi
  • 5.8.4 Kyocera
  • 5.8.5 Mitsubishi
  • 5.8.6 NEC
  • 5.8.7 Panasonic
  • 5.8.8 Sanyo Electric
  • 5.8.9 Sharp
  • 5.8.10 Toshiba
  • 5.8.11 Amoi
  • 5.8.12 ASUSTeK
  • 5.8.13 E-TEN
  • 5.8.14 Gigabyte
  • 5.8.15 Hewlett Packard
  • 5.8.16 i-mate
  • 5.8.17 Mio Technology
  • 5.8.18 Palm
  • 5.8.19 Pantech
  • 5.8.20 ZTE

6. Market forecasts and trends

• 6.1 Market trends
• 6.2 Worldwide handset sales
• 6.3 GPS-enabled CDMA handset shipments
• 6.4 GPS-enabled GSM/WCDMA handset shipments
• 6.5 GPS-enabled handset sales by region
• 6.6 GPS solution revenues

Glossary

List of Figures

• Figure 1.1: GPS handset and service value chain
• Figure 1.2: Development of key performance parameters for GPS in handsets
• Figure 1.3: Examples of recent GPS-enabled CDMA handsets
• Figure 1.4: Examples of recent GPS-enabled GSM/WCDMA handsets
• Figure 1.5: Current GPS enabled GSM/WCDMA handsets, by vendor
• Figure 1.6: Examples of recent Japanese GPS-enabled WCDMA handsets
• Figure 1.7: Examples of current GPS enabled NTT DoCoMo FOMA handsets
• Figure 2.1: GPS navigation message
• Figure 2.2: Galileo navigation services and performance
• Figure 2.3: Current and planned Galileo and GPS signals
• Figure 2.4: Assisted GPS technologies
• Figure 2.5: Mobile phone hardware and software platform
• Figure 2.6: LBS system overview
• Figure 2.7: CDMA2000 location system overview
• Figure 3.1: Wireless chipset revenues, by company (2007)
• Figure 3.2: GPS technology developers and offerings
• Figure 3.3: CellGuide GPS chipset
• Figure 3.4: Examples of eRide GPS receivers for mobile applications
• Figure 3.5: Examples of NemeriX GPS ICs
• Figure 3.6: SiRF GPS ICs for wireless applications
• Figure 3.7: Examples of u-blox GPS receivers for mobile applications
• Figure 3.8: The u-Nav uN3010 single die GPS receiver
• Figure 3.9: Examples of handset platform and wireless IC developers
• Figure 3.10: Broadcom EDGE and WCDMA/HSDPA baseband processors
• Figure 3.11: Examples of Infineon handset platforms
• Figure 3.12: The GloNav GNS4540 A-GPS receiver
• Figure 3.13: Qualcomm wireless chipset sales
• Figure 3.14: Examples of Qualcomm wireless chipsets
• Figure 3.15: Examples of Texas Instruments wireless chipsets
• Figure 5.1: Tier 1 mobile phone and smartphone manufacturers
• Figure 5.2: Tier 2 handset manufacturers
• Figure 5.3: Nokia handset sales and market share
• Figure 5.4: Nokia GPS-enabled GSM/WCDMA handsets
• Figure 5.5: Samsung handset sales and market share
• Figure 5.6: Samsung GPS-enabled handsets
• Figure 5.7: Motorola GPS-enabled handsets
• Figure 5.8: Motorola handset sales and market share
• Figure 5.9: Sony Ericsson handset sales and market share
• Figure 5.10: LG handset sales and market share
• Figure 5.11: RIM handset sales and market share
• Figure 5.12: RIM BlackBerry smartphones
• Figure 5.13: GPS-enabled HTC handsets
• Figure 6.1: Price development for GPS receivers
• Figure 6.2: Worldwide handset sales by technology (2006-2012)
• Figure 6.3: GPS enabled handset sales as share of total CDMA handset sales
• Figure 6.4: Number of GPS-enabled GSM/WCDMA handset models available
• Figure 6.5: GPS enabled GSM/WCDMA handset sales by segment (WW 2006- 2012)
• Figure 6.6: GPS enabled handset sales as share of total GSM/WCDMA handset sales
• Figure 6.7: GPS handset sales and share of total GSM/WCDMA handset sales by region
• Figure 6.8: GPS revenues by category (2006-2012)

Mobile Maps and Navigation

• Table of Contents
• List of Figures
• Executive summary

1. Mobile navigation solutions

• 1.1 Portable navigation solutions
  • 1.1.1 PNDs, PDAs, smartphones and mobile phones
  • 1.1.2 Usability aspects
• 1.2 Digital maps and content
  • 1.2.1 Digital map data
  • 1.2.2 POI data
  • 1.2.3 Rich and dynamic content
• 1.3 Navigation software platforms
  • 1.3.1 Functionality
  • 1.3.2 Onboard and off-board navigation platforms
  • 1.3.3 Mapping and navigation server platforms
• 1.4 Enabling technologies
  • 1.4.1 Handset performance
  • 1.4.2 Positioning technologies
• 1.5 Handset-based mapping and navigation services
  • 1.5.1 Mobile local search
  • 1.5.2 Mapping and routing
  • 1.5.3 Turn-by-turn navigation software and services
  • 1.5.4 Operator navigation offerings

2. Map data and content providers

• 2.1 Digital map data suppliers
  • 2.1.1 NAVTEQ
  • 2.1.2 Tele Atlas
  • 2.1.3 AND
• 2.2 Directory publishers
  • 2.2.1 DasOrtliche
  • 2.2.2 Eniro
  • 2.2.3 Pages Jaunes Groupe
  • 2.2.4 Seat Pagine Gialle
  • 2.2.5 The Yell Group
• 2.3 Travel guide, POI data and weather information providers
  • 2.3.1 CustomWeather
  • 2.3.2 Falk Marco Polo Interactive
  • 2.3.3 Fodor' s
  • 2.3.4 ViaMichelin
  • 2.3.5 Wcities
• 2.4 Traffic information providers
  • 2.4.1 Inrix
  • 2.4.2 ITIS Holdings
  • 2.4.3 Mediamobile
  • 2.4.4 SmartRoute Systems
  • 2.4.5 Trafficmaster
  • 2.4.6 T-Systems Traffic

3. Mapping and local search providers

• 3.1 Cityneo
• 3.2 Google
• 3.3 Mappy
• 3.4 MapQuest
• 3.5 Microsoft
• 3.6 m-spatial
• 3.7 NAVITIME
• 3.8 Novasys
• 3.9 Rand McNally
• 3.10 Yahoo!
• 3.11 YellowMap

4. Onboard navigation software vendors

• 4.1 ALK
• 4.2 Augmentra
• 4.3 Destinator Technologies
• 4.4 Garmin
• 4.5 InfoPortugal
• 4.6 Navicore
• 4.7 NAVIGON
• 4.8 NavNGo
• 4.9 ROUTE 66
• 4.10 TomTom

5. Server-based navigation solution vendors

• 5.1 Appello Systems
• 5.2 Jentro Technologies
• 5.3 LocatioNet Systems
• 5.4 Nav4All
• 5.5 Networks In Motion
• 5.6 PTV
• 5.7 TeleCommunication Systems
• 5.8 TeleNav
• 5.9 Telmap
• 5.10 Trimble
• 5.11 WaveMarket
• 5.12 Wayfinder Systems
• 5.13 Webraska

6. Case studies: Mobile maps and navigation applications

• 6.1 Handset manufacturers
  • 6.1.1 Nokia
  • 6.1.2 Motorola
  • 6.1.3 HTC
  • 6.1.4 Research In Motion
• 6.2 Mobile operator navigation services
  • 6.2.1 A1 Navi from Mobilkom Austria
  • 6.2.2 VZ Navigator from Verizon Wireless
• 6.3 Mobile Web 2.0 applications
  • 6.3.1 Google Maps for mobile
  • 6.3.2 Yahoo! Go

7. Market forecasts and trends

• 7.1 Vendor market shares
• 7.2 Smartphone and GPS handsets sales
• 7.3 Onboard navigation solutions
• 7.4 European off-board navigation and mapping services
  • 7.4.1 Off-board navigation subscribers
  • 7.4.2 Off-board navigation service revenues
• 7.5 North American off-board navigation and mapping services
  • 7.5.1 Off-board navigation subscribers
  • 7.5.2 Off-board navigation service revenues

Glossary

List of Figures

• Figure 1.1: Major PND, PDA and handset vendors
• Figure 1.2: Evolution of portable navigation systems
• Figure 1.3: Advantages and disadvantages of handset-based navigation solutions
• Figure 1.4: Mapping and navigation server platform
• Figure 1.5: Comparison of handset-based search, mapping and navigation services
• Figure 1.6: Handset-based turn-by-turn navigation service categories
• Figure 1.7: Handset mapping and navigation value chain
• Figure 1.8: Advantages and disadvantages of onboard navigation solutions
• Figure 1.9: Advantages and disadvantages of off-board navigation solutions
• Figure 1.10: Navigation services and price examples from US network operators
• Figure 1.11: Price examples for European operator offerings
• Figure 2.1: Examples of digital map and content providers
• Figure 2.2: Major digital map data suppliers (2006)
• Figure 3.1: Key digital map data and content providers
• Figure 4.1: Onboard navigation software vendors
• Figure 5.1: Off-board navigation technology vendors
• Figure 5.2: TeleNav operator partners in North America
• Figure 5.3: Telmap operator customers
• Figure 5.4: Trimble Outdoors services and prices
• Figure 5.5: Wayfinder user base
• Figure 5.6: Webraska Navigation operator partners in Europe
• Figure 6.1: The Nokia N95
• Figure 6.2: The Nokia 6110 Navigator
• Figure 6.3: The Motorola Q9h smartphone and Motorola Bluetooth GPS receiver
• Figure 6.4: A1 Navi navigation service packages
• Figure 6.5: Google Maps for mobile screenshots
• Figure 6.6: Yahoo! Go screenshots
• Figure 7.1: Market share for onboard navigation software, Europe and N. America (2006)
• Figure 7.2: Market share for off-board navigation services (Europe 2006)
• Figure 7.3: Market share for off-board navigation services (North America 2006)
• Figure 7.4: Annual shipments of GPS-equipped GSM/UMTS handsets (2007- 2012)
• Figure 7.5: Annual shipments of smartphones, Europe and North America (2007- 2012)
• Figure 7.6: Annual sales of onboard navigation software Europe and N.A. (2007- 2012)
• Figure 7.7: Off-board navigation subscribers, Europe (2007- 2012)
• Figure 7.8: Revenues from premium and ad-funded navigation services, EU (2007- 2012)
• Figure 7.9: Off-board navigation subscribers, North America (2007-2012)
• Figure 7.10: Revenues from premium and ad-funded navigation services NA (2007-2012)